0
Skyscraper   Half Page                     160x600     300x600Medium Rectangle    300x250  Small Rectangle     180x150    ...
+++
++
1   2       3   45   6       7   8        9
1   2   34   5   67   8   9
++
123
123
123
Pushdown AdStarts as thin ad that expands to take up most “above the fold” space                         upon click or rol...
Fixed Placement AdAd stays with you as you scroll up/down through content
Pushdown AdExtra-large ad for high impact/visibility
Resources: DoubleClick, PointRoll Industry Data (2009), Atlas 2007-2010
A user makes a request to                         a web site by typing in the                            URL or clicking a...
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
The Diversification of Digital Advertising
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The Diversification of Digital Advertising

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Christy Belden, VP of Media + Marketing, presented on digital advertising. Topics covered included digital advertising industry statistics, media buying, ad targeting, ad networks vs. direct publisher, current tends and best practices.

Published in: Technology, Business
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Transcript of "The Diversification of Digital Advertising"

  1. 1. Skyscraper Half Page 160x600 300x600Medium Rectangle 300x250 Small Rectangle 180x150 Leaderboard 728x90
  2. 2. +++
  3. 3. ++
  4. 4. 1 2 3 45 6 7 8 9
  5. 5. 1 2 34 5 67 8 9
  6. 6. ++
  7. 7. 123
  8. 8. 123
  9. 9. 123
  10. 10. Pushdown AdStarts as thin ad that expands to take up most “above the fold” space upon click or rollover
  11. 11. Fixed Placement AdAd stays with you as you scroll up/down through content
  12. 12. Pushdown AdExtra-large ad for high impact/visibility
  13. 13. Resources: DoubleClick, PointRoll Industry Data (2009), Atlas 2007-2010
  14. 14. A user makes a request to a web site by typing in the URL or clicking a linkThe ad server delivers the A page request is made to appropriate ad to the the web server…page and generates ad tag for each site placement …which can make a request to the ad server The web server delivers the requested page to the user’s browser
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