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Branding Yourself Online

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Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can …

Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can create and curate to affect your brand using Search Marketing and Social Media.


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  • Excerpt from list by Boris Epstein, CEO and Founder of BINC, a professional search firm. Items he uses to evaluate potential recruits social media footprint
  • Transcript

    • 1. Branding Yourself OnlineLouisville Wedding Association02.06.12
    • 2. Christy Belden 2Vice President of Media & Marketing Experience: 12 years The Courier-Journal University of Louisville SEMPO Certified Google AdWords Individually Certified Christy knows marketing. PPC, SEO, social media, email, mobile, event marketing, traditional—she’s been there and done that. She continues to build a deep well of experience and is always in touch with the trends and strategies that provide a solid return on clients’ investments.
    • 3. LeapFrog Interactive 3Twitter: @LFI#DigitalFootprintFacebook: www.facebook.com/LeapFrogInteractiveAgencyBlog: www.leapfroginteractive.com/blog
    • 4. Agenda 4+ Managing Your Online Footprint (Brand & Reputation) - Why It’s Important+ Google Yourself+ Personal Brand Management Tools - Facebook - Twitter - LinkedIn - Google+ - YouTube - Blog – Wordpress, Tumblr - Slideshare - About.me - Personal Website+ Infographic Resume Builders+ Pinterest
    • 5. Managing Your Online Footprint
    • 6. Managing Your Online Footprint 6Why It Matters+ Search Engines+ Social Media+ www.google.com/weddings
    • 7. Digital Wedding Statistics 7Top Reasons You Should Have an Online Presence• 1 in 5 use a mobile app to help plan, shop for or register for their wedding• 17% use a social media app to plan, shop or register for their wedding• 78% more people use social media today to communicate wedding details (since 2008)• 40% are more likely to use an online service to create/send save-the-dates or invitations (since 2008)• 31% more people are using an online RSVP service (since 2008)• Brides today are more likely to have a personal wedding website• Brides are increasingly using online wedding planning tools Source: www.weddingindustrystastics.com
    • 8. Top Social Media Influencers in the Wedding 8Industry• The Knot• Style Me Pretty• Wedding Wire• Brides.com• Get Married• Martha Stewart Weddings• Project Wedding• OneWed• Green Wedding Shoes• Broke Ass Bride Source: www.wedthemagazine.com
    • 9. Top Social Media Influencers Among Industry 9Professionals• Bridal Tweets/Christine Dyer• eWedNews/Paul Pannone• Wedding Market• Leila Kahlil• Think Splendid/Liene Stevens• Engage10!/Rebecca Grinnals• The Wedding Report• The Wedding Marketing Authority/Andy Ebon• Bride Attraction/Natalie Bradley• Wedding Wire/Sonny Ganguly Source: www.wedthemagazine.com
    • 10. Managing Your Online Footprint 10Top Reasons for Hiring Based on Information Found on Social Networking Profile1. Gave positive impression of personality & organizational fit2. Profile supported professional qualifications3. Profile showcased candidate was creative4. Candidate had good references posted by others5. Showed solid communications skills6. Profile showcased candidate was well-rounded Source: How Recruiters Use Social Networks to Screen Candidates, http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
    • 11. Managing Your Online Footprint 11Social Media Recruitment Test (a sample)LinkedIn Twitter + Genuine recommendations from + Tweets often (2-10 times per day) peers, managers & colleagues + Healthy followers to following ration + Completed profile including outside of + Healthy balance between personal & work hobbies & interests professional tweets + Member of industry-related groups + Responds & engages with others – + Participates & highlights involvement personal & professional in non-work related activities such as volunteer projects BlogFacebook + Provides links to other social profiles & + Non-controversial posts resume + Member of groups relevant to + Updates content regularly profession + Provides interesting industry-related insight & opinions Source: Do You Pass the Social Media Recruitment Test?, Boris Epstein, Mashabl, http://mashable.com/2009/04/08/social-media-recruitment/
    • 12. Managing Your Online Footprint 12Personal BrandingTop Questions to Think About When Branding Yourself1. If I publish something, who will see it? Not just now, but later2. Am I going to feel this same way/have this same opinion one year from now?3. Am I promoting my expertise, not just showcasing my opinion?4. Do I promote myself too much? Not enough?5. Am I consist in my messaging?6. Am I searching myself enough to know what is being said about me or what I have said in the past?7. Do I have real value to add to a subject?8. Have I done enough research on the topics I discuss?9. Photos – what type are public? Are they offensive?10. Have I quadruple checked my grammar and spelling? Source: Establishing the Brand of You, socialmediatoday,, http://socialmediatoday.com/node/382770?utm_source=smt_daily&utm_medium=email&utm_campaign=newsletter
    • 13. Google Yourself
    • 14. Personal Brand Management Tools
    • 15. Personal Brand Management Tools 15
    • 16. Pinterest 16
    • 17. Infographic Resume Builders
    • 18. Infographic Resume Builders 18
    • 19. And Remember…
    • 20. And Remember… 20Best Practices for Expanding Your Online Footprint+ Network – online & offline+ Maintain professional social media profiles free of inappropriate content+ Use twitter - Complete your profile with a short bio with links to blogs and an online resume+ Blogging - Post industry opinions & personal thoughts – Showcase your industry expertise Source: Modern Ways to Job Search, http://visual.ly/modern-ways-job-search
    • 21. And Remember… 21Some Notes About Video Resumes1. Keep it short2. Use a storytelling format3. Describe your value for the position4. Explain why you are the best for the job5. Take your time & make sure it’s right before uploading to YouTube Source: The Perfect Modern Resume, http://visual.ly/perfect-modern-resume
    • 22. 22Questions?
    • 23. 23Thank You!