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BGV Marketing Course Digital

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BGV Marketing Course on Digital Marketing

BGV Marketing Course on Digital Marketing

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    BGV Marketing Course Digital BGV Marketing Course Digital Presentation Transcript

    • Bad Girls VenturesMarketing Course - Online
    • Why Digital Marketing?
    • Why Digital Marketing• Relatively “inexpensive”• Localized, targeting reach• First place your customers look
    • “Google”
    • Digital Channels
    • Digital Channels• Website• Email• Social Media• SEO• Local• Blog
    • Website• A must• Make sure it is a system that can be updated quickly• Avoid Flash• Your “real estate”• Watch your load time
    • Email• Consistent communication• Email sign ups on • Website • Print material • Social Media• “Fishbowl” Contest• Valuable Content• Mobile Optimized
    • Social Media• Find which social media networks will work best for your business• Understand the social media sites and how the “community” interacts• How will you talk to your customers• Consistent communication• Think photos, videos as well as text
    • SEO• Create a keyword list• Write keyword-rich title tags, description• Use relationships to build links• Write copy on your website• Use social media to promote website
    • Local• Claim location in Google+, Bing• Add product/service to local directories• Optimize listing in local directories• Encourage ratings and reviews
    • Blog• Write about your business• Consistent communication• Preferably, host on your website• Treat like website with keyword-rich copy, title tag, and description• Use the social media to distribute the content
    • Other Digital Channels
    • Other Digital Channels• PR• PPC• Digital Media• E-Commerce• SMS• Mobile
    • Considerations
    • Considerations• Hours resource• Consistent communication• Takes time to see results• Quality vs. Quantity• You are the expert
    • Thanks!