CIO Twitter Use Survey Sept 23 2010

September 23, 2010
CIOs Reveal Why They Tweet
#CIOwebinar

Today’s Speakers
David Buckholtz | @dbuckhoRalph Loura | @ralphloura Kristin Burnham | @kmburnham
VP and Divisional CIO Chief Information Officer Web 2.0 Reporter
Sony Pictures Entertainment The Clorox Company www.CIO.com
ModeratorChris Curran | @cbcurranChief Technology Officer Diamond Management & Technology Consultants
Use #CIOwebinar
2
Source: Diamond’s CIO Twitter Survey 2010

September 23, 2010
CIO Twitter Survey 2010
Chris Curran
#CIOwebinar

Summary
Quick Metrics
CIOs see the personal value in embracing Twitter as a tool to learn about Technology, Innovation and Strategy.
78%
of CIOs used Twitter at least one day a week
50%
of CIOs tweeted more this year than prior year
70%
CIOs established new working relationships via Twitter
Top three knowledge topics learned via Twitter and applied to work were:
88% indicated Technology
72% indicated Innovation
65% indicated Strategy
92%
view Twitter as a
useful
business tool:
Allows CIOs the opportunity to share best practices
Allows CIOs to stay ahead of news that may impact their jobs
Allows CIOs the opportunity to position themselves as
thought leaders
4
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78% of CIOs tweet at least once a week in relation to their career
Q: Thinking about the last three months, how often do you Tweet in relation to your career?
5
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Source: Diamond’sCIO Twitter Survey 2010

Level of tweeting in past year increased over prior year
Q: How has your levelof tweetingchanged in the past year?
6
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CIOs see value in using Twitter as a business tool
Q: Do you feel that Twitter is a useful business tool?
7
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Twitter can help establish new working relationships
Q: Have you established any new working relationshipsusing Twitter?
8
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Twitter provides a forum for sharing news, ideas and best practices
Q: Why do you tweet? (check all that apply)
9
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Twitter provides access to knowledge that can be applied professionally
Q: Have you ever learned anything via Twitter in any of the following areas that you have applied at work? (check all categories that apply)
10
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While Twitter restrictions are placed on some employees, most employees are trusted to use Twitter at their discretion
Q: Which of the following principles are included in your corporate Twitter policy? (Select all that apply)
11
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Enterprise adoption of Twitter is hindered due to being viewed as a timewaster and not being able to prove ROI
Q: What’s the biggest challenge Twitter faces in gaining enterprise adoption?
12
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Other top preferences for social networking tools include LinkedIn and Facebook
Q: Please tell us how your use of other social networking tools compares to your use of Twitterfor your business purposes.
13
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Twitter users use their desktops almost as much as their portable devices
Q: What is the primary way you interact with Twitter?
14
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Today’s Speakers
David Buckholtz | @dbuckhoRalph Loura | @ralphloura Kristin Burnham | @kmburnham
VP and Divisional CIO Chief Information Officer Web 2.0 Reporter
Sony Pictures Entertainment The Clorox Company www.CIO.com
ModeratorChris Curran | @cbcurranChief Technology Officer Diamond Management & Technology Consultants
Use #CIOwebinar
15
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CIO Twitter Use Survey Sept 23 2010

by cbcurran on Sep 23, 2010

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CIO Twitter Use Survey Sept 23 2010 — Presentation Transcript

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