1. Be More Interesting With Commercial Real
Estate Social Media
When it comes to Social Media, we realize that Commercial Real Estate professionals are going
to post listings, it is the nature of the business. However, if you follow these simple tips when
posting, it becomes more than just a listing.
Descriptive
Instead of: New Office Listing http://www.cbcworldwide.com/cbclistings/4610595.html
Try: Seeking tenants for Class A Office space, prime downtown location, walk to mall and
public transportation. Rent is $22/PSF, 10,000 SF Avail http://bit.ly/GpkLh

2. Incentive
Instead of: New Listing http://www.cbcworldwide.com/cbclistings/4610595.html
Try: Class A Office space, great location & views. Walk to 5 restaurants. Bring tenant &
mention this, get $25 giftcard. http://bit.ly/GpkLh
Informative
Instead of: New construction on corner of Main & 2nd St. View article
Try: New bldg being built on Main & 2nd St. This will move vacancy rates up to 8% unless
tenants are found. Highest it‘s been in 4 years. View article
Giving Props
Instead of: We recently sold 10,000 SF building in Parsippany, NJ
Try: We represented Alter Group in buying a 10,000 SF bldg in Parsippany, NJ. They excel
in ensuring tenants are pleased with their space.
Force Responses
Instead of: New office space for lease, 3,500-8,000 SF avail, Burgan Co. email
jboyer@cbcworldwide.com
Try: We have new office space avail on Main St, St Louis. Anyone know where the best food
is near there?
Add Opinion
Instead of: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets
Try: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets. However,
I don‘t think this is going to affect the Atlanta market.

3. Mysterious
Instead of: Recently closed, 10,000 SF lease downtown
Try: Recently brought Tenant X to the best location downtown. Guess what building?
Confrontational
Instead of: Visiting space with Tenant X, we stopped at Dino‘s for a burger.
Try: Visiting space with Tenant X. We are eating a slice of the best pizza in town. There is
no comparison.
Learn to Comment and Be Social
Other Poster: We represented Alter Group in buying a 10,000 SF bldg in Parsippany, NJ. They
excel in ensuring tenants are pleased with their space.
Give Props: Congrats on closing the transaction, any details you can share about it?
Share: We have also worked with Alter Group. We represented them in one of their
downtown locations and we have retained every tenant.
Network: I am currently working with the Alter Group. I would love to hear more about how you
dealt with them.
Be interesting: An interesting fact about the Alter Group, they own more Class B buildings than
any other developer in our marketplace.
If you feel the need to post commercial real estate listings, spice it up a bit using the above
mentioned tactics to gain more interest and conversation.
By John Boyer, Director of Marketing, Coldwell Banker Commercial
View more at Blog.CBCWorldwide.com