Tech Talk Friday
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Tech Talk Friday

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Technology classes for the Burnsville Office of Coldwell Banker Burnet. How to use technology to help grow your business. Class one of 4 on e-mail marketing.

Technology classes for the Burnsville Office of Coldwell Banker Burnet. How to use technology to help grow your business. Class one of 4 on e-mail marketing.

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    Tech Talk Friday Tech Talk Friday Presentation Transcript

    • October 2, 2009 Tech Talk Fridays
    • Tech Talk Friday
      • Welcome to TTF not TGIF
      • What are we going to cover
        • The what
        • The why
        • The who
        • The how and when
      • Of Effective E-Mail marketing
    • Tech Talk Friday
      • Issues with e-mail marketing
      • Spam
      • Types of e-mail
      • Poorly created e-mails
      • Size of e-mail
      • Bad addresses
    • Tech Talk Friday
      • What is effective E-mail Marketing?
        • An efficient economical powerful form of communication
      Newsletter Flyers Forms Videos Links
    • Tech Talk Friday
      • Some of the ways to use e-mail Marketing
      • Video to Past Clients
      • Links to an interesting Article
      • Pictures of a new listing
      • Links to your facebook page
      • Drive traffic to your website
      • Update on market trends
    • Tech Talk Friday
      • How do we get started
        • Create an e-mail data base
        • Decide who is target audience
        • What is our objective
        • How often do we send something out
        • How do we send something out
    • Tech Talk Friday
      • Can you see who open your e-mail
      • Can you see what they opened
      • Can they unsubscribe
      • Can they respond back to you
      • Can you track results
    • Tech Talk Friday
      • Free E-mail system
        • CB-Works
          • Limited ability to see who and what
      • Fee based E-mail systems
        • Vertical Response
        • Constant Contact
        • icontact
          • Excellent reporting features
    • Tech Talk Friday
      • CB works
        • Loading the names
        • Using the templates
        • login
    • Tech Talk Friday
      • Homework
        • Create, review or clean up your database
        • Load them into either CB-Works or one of the other formats
        • Decide who and why and when
        • Next week we’ll add content