The New Wave of I-Branding Job seeking strategies August 2009
Boaz Bernstein Osnat Bernstein  Managing Directors Email:  bernsteinboaz @ gmail .com LinkedIn:  http://www. linkedin .com...
The New Jobseekers <ul><li>Use/Read less printed material  </li></ul><ul><li>Interact via social networks </li></ul><ul><l...
Web 1.0   vs  Web 2.0 Content/Information Web 1.0 Web 2.0 Static, Presented,  paid for Evolving, Learnt,  created, free Us...
Evolution in the making Face to Face &  Paper Emerging Platforms Self  Sourcing Traditional  Platforms Social  Networks Bu...
Web 2.0  Inspiring platform <ul><li>Uploads </li></ul><ul><li>Public domain </li></ul><ul><li>Searchable </li></ul><ul><li...
Customer Individual Value Collective User Value Web 1.0 The future is here Protected Building Blocks Open Platform Efficie...
Elements of I-branding <ul><ul><li>Marketing/engagement building  </li></ul></ul><ul><ul><li>Community building tools </li...
Pay hosting Collect Premium   Build volume Content  User Free hosting Pay Premium Generate Value  Web 2.0  Business model ...
Evolving Career Sites  <ul><ul><li>Focused on telling </li></ul></ul><ul><ul><li>Mass Communication </li></ul></ul><ul><ul...
Old Recruitment model Employer Candidate Post online Job Ad Upload resume Search Ads Send resume Unfiltered resume filteri...
Recruitment Shortcoming Web to employer Web to Candidate <ul><li>To many applicants  </li></ul><ul><li>Costly filtering </...
Emerging I-branding Candidates Immediate Intelligent  Interactive   User, critic, and partner   Respond and Results   Pers...
I-branding @ work Receive  Exclusive information Get insider  knowledge about the company/jobs Get  incoming referral Be d...
The Emerging Employers Interactive  Integrated  User, critic,  partner   Open  Platform recruitment Blog,  rich content Sy...
Emerging Employer Networks  Segment Talent Market  Target Talent  Market  Talent  Philosophy  Connect  &  engage   talent ...
Opportunity for Employers In a down turn market <ul><li>Branding &  </li></ul><ul><li>Gaining  exposure </li></ul>pick  ex...
I-branding & Web Applications  Changing the face of the recruitment  industry  Job aggregators Social networks Growing CV ...
Employer Candidate <ul><li>Interactive & engaging </li></ul><ul><li>Evolving information </li></ul><ul><li>Better matching...
I-branding Recruitment <ul><li>Open platform </li></ul><ul><li>Collaborative </li></ul><ul><li>Integrated </li></ul><ul><l...
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Emerging job seeking strategies

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Emerging job seeking strategies for Web 2.0 recruitment

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Emerging job seeking strategies

  1. 1. The New Wave of I-Branding Job seeking strategies August 2009
  2. 2. Boaz Bernstein Osnat Bernstein Managing Directors Email: bernsteinboaz @ gmail .com LinkedIn: http://www. linkedin .com/in/ boazbernstein Facebook: Boaz.Bernstein Web site: www.careerstampresumes.com.au Career Stamps®
  3. 3. The New Jobseekers <ul><li>Use/Read less printed material </li></ul><ul><li>Interact via social networks </li></ul><ul><li>Use chats rooms and cell phones </li></ul><ul><li>Use less face to face services </li></ul><ul><li>Are synchronized & mobile </li></ul><ul><li>I-branding engagement </li></ul>
  4. 4. Web 1.0 vs Web 2.0 Content/Information Web 1.0 Web 2.0 Static, Presented, paid for Evolving, Learnt, created, free Users Passive, independent, Work alone Small numbers Pay for service Interactive, within Social network, creates groups, Large numbers, Pay for value premium
  5. 5. Evolution in the making Face to Face & Paper Emerging Platforms Self Sourcing Traditional Platforms Social Networks Business Web /Linkedin Most of us are here Few are here Web 2.0 Client-Server Software Applications Interactive Web to Web Applications
  6. 6. Web 2.0 Inspiring platform <ul><li>Uploads </li></ul><ul><li>Public domain </li></ul><ul><li>Searchable </li></ul><ul><li>Tagging </li></ul><ul><li>Encourage other </li></ul><ul><li>Social Links </li></ul><ul><li>Social communities </li></ul><ul><li>Discuss </li></ul><ul><li>Blog </li></ul><ul><li>Network </li></ul><ul><li>Participate </li></ul><ul><li>Form groups </li></ul><ul><li>Active communities </li></ul><ul><li>Support </li></ul><ul><li>Feedback loops </li></ul><ul><li>RSS Syndication </li></ul>Interact <ul><li>Build new tool box </li></ul><ul><li>Remit </li></ul><ul><li>Cut & Paste </li></ul><ul><li>Compose </li></ul><ul><li>Create ideas </li></ul><ul><li>Mush up content </li></ul><ul><li>Content Application </li></ul>Integrate Collective customer value Share
  7. 7. Customer Individual Value Collective User Value Web 1.0 The future is here Protected Building Blocks Open Platform Efficiency/Quality/service Network Practices shift
  8. 8. Elements of I-branding <ul><ul><li>Marketing/engagement building </li></ul></ul><ul><ul><li>Community building tools </li></ul></ul><ul><ul><li>Network building applications </li></ul></ul><ul><ul><li>Social networking /communication tools </li></ul></ul><ul><ul><li>Referral processes </li></ul></ul><ul><ul><li>Content/idea sharing mechanisms </li></ul></ul><ul><ul><li>Embedded assessment </li></ul></ul><ul><ul><li>Administrative/database/ </li></ul></ul><ul><ul><li>reporting tools </li></ul></ul>Web 2.0 Connected Interactive Community Based Shared Engaging Networking
  9. 9. Pay hosting Collect Premium Build volume Content User Free hosting Pay Premium Generate Value Web 2.0 Business model Open platform Network Content Builder
  10. 10. Evolving Career Sites <ul><ul><li>Focused on telling </li></ul></ul><ul><ul><li>Mass Communication </li></ul></ul><ul><ul><li>One message for all </li></ul></ul><ul><ul><li>Limited interactivity </li></ul></ul><ul><ul><li>One-way communication </li></ul></ul><ul><ul><li>Text heavy </li></ul></ul><ul><ul><li>Form/Database-oriented </li></ul></ul><ul><li>We </li></ul><ul><li>Are </li></ul><ul><li>here </li></ul>Web 1.0 <ul><ul><li>Focused on selling </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Customized/adaptive </li></ul></ul><ul><ul><li>Highly interactive </li></ul></ul><ul><ul><li>Multiple communication channels </li></ul></ul><ul><ul><li>Picture/video heavy </li></ul></ul><ul><ul><li>Community-oriented </li></ul></ul>Web 2.0
  11. 11. Old Recruitment model Employer Candidate Post online Job Ad Upload resume Search Ads Send resume Unfiltered resume filtering process Short listed Interview Job Offer
  12. 12. Recruitment Shortcoming Web to employer Web to Candidate <ul><li>To many applicants </li></ul><ul><li>Costly filtering </li></ul><ul><li>Long process </li></ul><ul><li>One of many </li></ul><ul><li>Frustrating </li></ul><ul><li>Long wait </li></ul>Not personal Static information Traditional job boards
  13. 13. Emerging I-branding Candidates Immediate Intelligent Interactive User, critic, and partner Respond and Results Personal, Authentic, and Talented Jobseekers are looking to get engaged & share their profile with other jobseekers, profession experts as well as employers
  14. 14. I-branding @ work Receive Exclusive information Get insider knowledge about the company/jobs Get incoming referral Be drawn to stories and into caring about outcomes, and results. Interactive Job board Showcase their talents Interactive Online tools; chat, message board Develop relationship with other jobseekers, experts & employers
  15. 15. The Emerging Employers Interactive Integrated User, critic, partner Open Platform recruitment Blog, rich content Synchronized
  16. 16. Emerging Employer Networks Segment Talent Market Target Talent Market Talent Philosophy Connect & engage talent pool members in conversation, dialogue and discovery about each other, employees, and organization. Attraction Strategies
  17. 17. Opportunity for Employers In a down turn market <ul><li>Branding & </li></ul><ul><li>Gaining exposure </li></ul>pick exceptional talent Web 2.0 Employer Market Number of quality talents > Job positions Recruiting cost advantage Downward pressure on recruitment cost Diminish recruitment cost/candidate Quality Talent laid off Increase number of active jobseekers Attract experienced talent at a lower cost
  18. 18. I-branding & Web Applications Changing the face of the recruitment industry Job aggregators Social networks Growing CV Database New Job boards Job podcast Blog boards RSS syndication
  19. 19. Employer Candidate <ul><li>Interactive & engaging </li></ul><ul><li>Evolving information </li></ul><ul><li>Better matching </li></ul><ul><li>Quality Talent pool </li></ul>Web to Web Web 2 Web recruitment
  20. 20. I-branding Recruitment <ul><li>Open platform </li></ul><ul><li>Collaborative </li></ul><ul><li>Integrated </li></ul><ul><li>Interactive </li></ul><ul><li>Sharing users </li></ul><ul><li>Rich content </li></ul>Blog Experts Web 2.0 Candidate Employer
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