Your SlideShare is downloading. ×
UX 5 Ws and H: User Experience Demystified
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

UX 5 Ws and H: User Experience Demystified

1,143
views

Published on

A talk I gave to a group of C-level executives on getting started with usability testing, using the journalistic approach of 5 Ws and H. The aim was to demystify the process.

A talk I gave to a group of C-level executives on getting started with usability testing, using the journalistic approach of 5 Ws and H. The aim was to demystify the process.

Published in: Design, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,143
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. UX: 5 Ws and HUser Experience Demystified Carol Barnum, Ph.D. Director, Usability Center Southern Polytechnic The Usability Center KEN  Focusing on User Experience Since 1994 August 19, 2011
  • 2. Who? Who am I?Who are your users? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 3. What? What is usability?What is usability testing? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 4. Usability ‐ ISO 9241‐11The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.  The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 5. Usability TestingThe activity that focuses on observing users working with  a product, performing tasksthat are real and meaningfulto them. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 6. When? Once and doneMore than once . . .  iterate The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 7. When? Once and doneMore than once . . .  iterate The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 8. Where? Here . . .  There . . . Everywhere . . .  The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 9. Executive Viewing RoomMeeting, planning, and observing testing The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 10. Evaluation Room office setupParticipant at computer talks to moderator after session. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 11. Evaluation Room living room setupPresto, it’s a living room for a test of a DVR installation at home. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 12. Control RoomCommand Central for up to 6 people on the core team to observe and take notes of the user’s session. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 13. Lab on the goA complete lab packs in a suitcase to go to the client’s location. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 14. Portable lab sets up in any spaceThe user at the laptop is observed by the moderator and logged and recorded by the logger (forefront) The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 15. Remote testingUsing meeting/collaboration software connected to our logging computer, we can reach users worldwide. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 16. Why?It’s not your mother’s (or  father’s) focus group Seeing is believing Quick results The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 17. How?Plan Review Prepare Revise Test Test again The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 18. How many??? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 19. Let’s Review Who? What? Where? When? Why? How? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
  • 20. Why not? Better UX = better  products = increased customer satisfaction = more sales = more  “likes“  The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011