Silpada facebook-100411185143-phpapp01
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Silpada facebook-100411185143-phpapp01 Presentation Transcript

  • 1. Using Facebook for Personal Selling & Relationship Building
  • 2. O X I E M | 1 S . L I M E S T O N E S T. | S P R I N G F I E L D , O H 4 5 5 0 2 | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I E M . C O M
  • 3. Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers Search Holistic Web Marketing | Organic + Paid + QOV Metrics > Continually-managed, for traffic and conversion Social Connect | Convey | Converse With Audiences > Active dialog that creates a bond and advocacy
  • 4. Silpada: Why Should I Care? • Use Facebook to: • Connect with past customers • Connect with potential customers • Build relationships with other representatives • Build team unity and goals • Share your love of the product • Promote new jewelry • Tell your story about why you are with Silpada • Share photos of Silpada events • Reconnect with people you met briefly • Motivate others to success!
  • 5. Facebook for Business
  • 6. A Quest for Online Domination
  • 7. Facebook for Business
  • 8. Facebook for Business Over 325 million active users globally
  • 9. Facebook for Business Over half of those log-on EVERYDAY
  • 10. Facebook for Business 5 billion minutes are spent on the site everyday
  • 11. Facebook for Business 10 million users become “fans’ each day
  • 12. Facebook for Business Approx. 316,000 women within 50 miles of Columbus, Ohio
  • 13. Facebook Demographics
  • 14. Facebook Demographics
  • 15. Profiles vs. Groups vs. Pages Profiles Groups Pages • For people • Groups, Clubs & Causes • Brands & Organizations • The ultimate connecter: • Good for: • Members become fans • Friends • Organizing • Options & applications • Family conversations • More public • Coworkers • Discussions about a • Multiple Administrators • Colleagues specific topic • Future brand hub? • Vast privacy settings • Very private
  • 16. Facebook for Business
  • 17. But why? I thought this was “for business” • The ultimate connector, a personal side of networking • Reserve connections for people you know fairly well, not your entire Rolodex • This will help you understand the basics prior to managing a brand page • Depending on your role, this might be better than a brand “Page.” i.e. Customer service, sales
  • 18. Your Personal Profile
  • 19. When you log-in
  • 20. Privacy Settings
  • 21. Privacy Settings
  • 22. Connect with others
  • 23. Creating Lists
  • 24. Adding friends from other profiles
  • 25. Adding Applications
  • 26. You can invite friends to events
  • 27. You can invite friends to events
  • 28. Visitors can become fans
  • 29. Fans can write on your wall
  • 30. Rules of using a “Profile” for business • Connect, Connect, Connect! • Create lists and utilize privacy settings to help separate personal vs. professional • Use applications to display your blog, LinkedIn Profile, Twitter updates, etc. • Find your balance of Personal & Professional. Treat this like you would your desk at work • Be interesting through status updates. Remember, this is not a sales space! • Secure a vanity URL at facebook.com/username
  • 31. Invite fans to events
  • 32. Be interesting & creative
  • 33. Rules for a Facebook Marketing Strategy • Share interesting content: Video, Photos, Coupons, Contests, Promotions • Respond to any posts to your wall or other friend activity • Don’t spam your fans! • Promote your Facebook page in your personal profile, website, Twitter feed, email, newsletter, etc.
  • 34. Silpada-Specific Techniques 1. Find a reason to take photos. 2. Make your hostess your partner. 3. Share excitement, news and tips. 4. Connect with entrepreneurial women. 5. Make photo albums of parties. 6. “Tag” women in photos (preferably wearing that piece they loved!) 7. Connect with your hostess before, her friends afterwards. 8. Friend her friends – with a respectful, polite message. 9. Use the 2/3 rule – 2 of every 3 posts should not be marketing-specific. 10. Use Facebook to host events!
  • 35. Suggested Facebook Strategies Basic Ideas: 1. Friend your personal network 2. Create lists 3. Friend your professional network 4. Post lots of photos 5. Recruit new women
  • 36. Suggested Facebook Strategies New Ideas: 1. Virtual party and/or photo shoots 2. Online or In-person games or contests 3. Create a fan team 4. Host a discussion 5. Recruit new women
  • 37. Current Social Media Activity
  • 38. Current Social Media Activity
  • 39. Questions? Crystal Olig| colig@oxiem.com| 614.448.1812 Twitter.com/sparklegem linkedin.com/in/crystalaolig Facebook.com/crystal.olig