Using Facebook for Personal
Selling & Relationship Building
O X I E M | 1 S . L I M E S T O N E S T. | S P R I N G F I E L D , O H 4 5 5 0 2 | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I ...
Sites
 Engaging Branding | Top Technology | Easy Manageability

 > Sites that perform & convert visitors to customers




...
Silpada: Why Should I Care?
• Use Facebook to:
    • Connect with past customers
    • Connect with potential customers
  ...
Facebook for Business
A Quest for Online Domination
Facebook for Business
Facebook for Business



  Over 325 million
    active users
      globally
Facebook for Business



  Over half of those
       log-on
    EVERYDAY
Facebook for Business



   5 billion minutes
   are spent on the
     site everyday
Facebook for Business



  10 million users
 become “fans’ each
        day
Facebook for Business



 Approx. 316,000
 women within 50
 miles of Columbus,
        Ohio
Facebook Demographics
Facebook Demographics
Profiles vs. Groups vs. Pages




      Profiles                    Groups                         Pages

• For people    ...
Facebook for Business
But why? I thought this was “for business”
• The ultimate connector, a personal side of networking


• Reserve connections...
Your Personal Profile
When you log-in
Privacy Settings
Privacy Settings
Connect with others
Creating Lists
Adding friends from other profiles
Adding Applications
You can invite friends to events
You can invite friends to events
Visitors can become fans
Fans can write on your wall
Rules of using a “Profile” for business
• Connect, Connect, Connect!


• Create lists and utilize privacy settings to help...
Invite fans to events
Be interesting & creative
Rules for a Facebook Marketing Strategy
• Share interesting content: Video, Photos, Coupons, Contests, Promotions


• Resp...
Silpada-Specific Techniques
1. Find a reason to take photos.
2. Make your hostess your partner.
3. Share excitement, news ...
Suggested Facebook Strategies
Basic Ideas:
1. Friend your personal network
2. Create lists
3. Friend your professional net...
Suggested Facebook Strategies
New Ideas:
1. Virtual party and/or photo shoots
2. Online or In-person games or contests
3. ...
Current Social Media Activity
Current Social Media Activity
Questions?
             Crystal Olig| colig@oxiem.com| 614.448.1812

                       Twitter.com/sparklegem

      ...
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Silpada facebook-100411185143-phpapp01

  1. 1. Using Facebook for Personal Selling & Relationship Building
  2. 2. O X I E M | 1 S . L I M E S T O N E S T. | S P R I N G F I E L D , O H 4 5 5 0 2 | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I E M . C O M
  3. 3. Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers Search Holistic Web Marketing | Organic + Paid + QOV Metrics > Continually-managed, for traffic and conversion Social Connect | Convey | Converse With Audiences > Active dialog that creates a bond and advocacy
  4. 4. Silpada: Why Should I Care? • Use Facebook to: • Connect with past customers • Connect with potential customers • Build relationships with other representatives • Build team unity and goals • Share your love of the product • Promote new jewelry • Tell your story about why you are with Silpada • Share photos of Silpada events • Reconnect with people you met briefly • Motivate others to success!
  5. 5. Facebook for Business
  6. 6. A Quest for Online Domination
  7. 7. Facebook for Business
  8. 8. Facebook for Business Over 325 million active users globally
  9. 9. Facebook for Business Over half of those log-on EVERYDAY
  10. 10. Facebook for Business 5 billion minutes are spent on the site everyday
  11. 11. Facebook for Business 10 million users become “fans’ each day
  12. 12. Facebook for Business Approx. 316,000 women within 50 miles of Columbus, Ohio
  13. 13. Facebook Demographics
  14. 14. Facebook Demographics
  15. 15. Profiles vs. Groups vs. Pages Profiles Groups Pages • For people • Groups, Clubs & Causes • Brands & Organizations • The ultimate connecter: • Good for: • Members become fans • Friends • Organizing • Options & applications • Family conversations • More public • Coworkers • Discussions about a • Multiple Administrators • Colleagues specific topic • Future brand hub? • Vast privacy settings • Very private
  16. 16. Facebook for Business
  17. 17. But why? I thought this was “for business” • The ultimate connector, a personal side of networking • Reserve connections for people you know fairly well, not your entire Rolodex • This will help you understand the basics prior to managing a brand page • Depending on your role, this might be better than a brand “Page.” i.e. Customer service, sales
  18. 18. Your Personal Profile
  19. 19. When you log-in
  20. 20. Privacy Settings
  21. 21. Privacy Settings
  22. 22. Connect with others
  23. 23. Creating Lists
  24. 24. Adding friends from other profiles
  25. 25. Adding Applications
  26. 26. You can invite friends to events
  27. 27. You can invite friends to events
  28. 28. Visitors can become fans
  29. 29. Fans can write on your wall
  30. 30. Rules of using a “Profile” for business • Connect, Connect, Connect! • Create lists and utilize privacy settings to help separate personal vs. professional • Use applications to display your blog, LinkedIn Profile, Twitter updates, etc. • Find your balance of Personal & Professional. Treat this like you would your desk at work • Be interesting through status updates. Remember, this is not a sales space! • Secure a vanity URL at facebook.com/username
  31. 31. Invite fans to events
  32. 32. Be interesting & creative
  33. 33. Rules for a Facebook Marketing Strategy • Share interesting content: Video, Photos, Coupons, Contests, Promotions • Respond to any posts to your wall or other friend activity • Don’t spam your fans! • Promote your Facebook page in your personal profile, website, Twitter feed, email, newsletter, etc.
  34. 34. Silpada-Specific Techniques 1. Find a reason to take photos. 2. Make your hostess your partner. 3. Share excitement, news and tips. 4. Connect with entrepreneurial women. 5. Make photo albums of parties. 6. “Tag” women in photos (preferably wearing that piece they loved!) 7. Connect with your hostess before, her friends afterwards. 8. Friend her friends – with a respectful, polite message. 9. Use the 2/3 rule – 2 of every 3 posts should not be marketing-specific. 10. Use Facebook to host events!
  35. 35. Suggested Facebook Strategies Basic Ideas: 1. Friend your personal network 2. Create lists 3. Friend your professional network 4. Post lots of photos 5. Recruit new women
  36. 36. Suggested Facebook Strategies New Ideas: 1. Virtual party and/or photo shoots 2. Online or In-person games or contests 3. Create a fan team 4. Host a discussion 5. Recruit new women
  37. 37. Current Social Media Activity
  38. 38. Current Social Media Activity
  39. 39. Questions? Crystal Olig| colig@oxiem.com| 614.448.1812 Twitter.com/sparklegem linkedin.com/in/crystalaolig Facebook.com/crystal.olig

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