Updated May 2014: …
Updated May 2014:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, LinkedIn, Evernote, Starbucks, Intel, Durex, NBA, Sony Music, China Merchants Bank, Nike, China Southern Airlines, elong.com, Peugeot, Coca-Cola and Xiaomi.