Social Products China

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Woyola.com is a social rating and review site conceptualized by CliK Dynamics for products/consumers in China. The site leverages the opinions and reviews of consumers, sourced from social media sites …

Woyola.com is a social rating and review site conceptualized by CliK Dynamics for products/consumers in China. The site leverages the opinions and reviews of consumers, sourced from social media sites - linked to affiliate ecommerce.

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  • 1. woyola.com The products we love. Rated by owners. Shared with friends.Concept Presentation July 2010
  • 2. woyola.com The products we love. Rated by owners. Shared with friends.Concept Presentation July 2010
  • 3. woyola.com The products we love. Rated by owners. Shared with friends.Concept Presentation July 2010
  • 4. TheMarket
  • 5. The value of B2C and C2C onlinetransactions in China was $37 billionin 2009 and is projected to surpass $100 billion in 2012. Boston Consulting Group, May 2010
  • 6. The playing fieldUSA China Deep, competitive & differentiated Quickly developing Highly developed set of Still lacking B2C depth and complementary sites: quality complementary sites - Product review: Product Wiki, gdgt.com - Social Q&A: Mahalo, Hunch woyola.com - Purchase casting: Blippy Paipai EBay Eachnet 360Buy Joyo Taobao Other Other Amazon Office Depot Staples Data: Credit Suisse Nov 2009
  • 7. China’s digital consumers Online content & aggregation growth - $14 billion 2008 - $40 billion 2012 Average time spent online per day - 2.7 hours/day 2009 - 4.0 hours/day (young professionals) 650 million internet users by 2015 Shopping online is growing rapidly - 8% of pop. bought online (>105m) - 16% went online to comparison shopData: Boston Consulting Group, May 2010
  • 8. Online shoppers 500 375 250 142 m 125 247 m 104 m 39 m 2006 2009 2012 2010 Product Research Shops Online
  • 9. What isWoyola
  • 10. { wo - yo - la } ! I got it!You are whatyou own
  • 11. Discover products you likeBuy the products Learn about you want with products directly group discount from owners Crowd review and Meet and share usage data for with people who products think like you
  • 12. { the site }
  • 13. All ready a member? Login Find products, reviews SEARCH WOYOLA.COM The products you love. Rated by owners. Shared with friends. JOIN NOW What is woyola.com:Latest products & reviews Samsonite Black Label ? DISCOVER THE LATEST, COOLEST PRODUCTS New product discovered by Phil Mak SEE REVIEWS & RATINGS FROM OWNERS SHARE YOUR PRODUCTS & Canon 500: New low price BRANDS WITH FRIENDS was posted by Phil Mak $45 Low Price 1 BUILD YOUR PRODUCT Adidas runner walkers WISHLIST, POLL FRIENDS New product discovered by Phil Mak QA TAKE PART IN TRIALS & SAMPLE NEW PRODUCTS iphone 4G: Phil Mak has done a new challenge WOYOLA Sony PSP New product discovered by Video Phil Mak introduction Mizuno MP33 New product discovered by Phil Mak Sign in with: BMW 3: Reviewed by Phil Mak & 380 Owners 87% Rating
  • 14. All ready a member? Login Find products, reviews SEARCH WOYOLA.COMMen vs. Women: 200 Where are iPhone 4G 150 iphone users: 100 2007 2008 50 380 The products you love. 2009 0 Owners 2010 Rated by owners. Shared with friends.Favorite features: 739 Interests 13% 10% 10% JOIN NOW 29% 38% 87% Rating What is woyola.com: Latest products & reviews Samsonite Black Label ? DISCOVER THE LATEST, COOLEST PRODUCTS New product discovered by Phil Mak SEE REVIEWS & RATINGS FROM OWNERS SHARE YOUR PRODUCTS & Canon 500: New low price BRANDS WITH FRIENDS was posted by Phil Mak $45 Low Price 1 BUILD YOUR PRODUCT Adidas runner walkers WISHLIST, POLL FRIENDS New product discovered by Phil Mak QA TAKE PART IN TRIALS & SAMPLE NEW PRODUCTS iphone 4G: Phil Mak has done a new challenge WOYOLA Sony PSP New product discovered by Video Phil Mak introduction Mizuno MP33 New product discovered by Phil Mak Sign in with: BMW 3: Reviewed by Phil Mak & 380 Owners 87% Rating
  • 15. All ready a member? Login Find products, reviews SEARCH WOYOLA.COM iPhone 4G The products you love. Rated by owners. Shared with friends. JOIN NOW 380 Owners What is woyola.com:Latest products & reviews Samsonite Black Label ? DISCOVER THE LATEST, COOLEST PRODUCTS New product discovered by Phil Mak SEE REVIEWS & RATINGS FROM OWNERS SHARE YOUR PRODUCTS & Canon 500: New low price BRANDS WITH FRIENDS was posted by Phil Mak $45 Low Price 1 BUILD YOUR PRODUCT Adidas runner walkers WISHLIST, POLL FRIENDS New product discovered by Phil Mak QA TAKE PART IN TRIALS & SAMPLE NEW PRODUCTS iphone 4G: Phil Mak has done a new challenge WOYOLA Sony PSP New product discovered by Video Phil Mak introduction Mizuno MP33 New product discovered by Phil Mak Sign in with: BMW 3: Reviewed by Phil Mak & 380 Owners 87% Rating
  • 16. All ready a member? Login Find products, reviews SEARCH WOYOLA.COM The products you love. Rated by owners. Shared with friends. JOIN NOW What is woyola.com:Latest products & reviews Samsonite Black Label ? DISCOVER THE LATEST, COOLEST PRODUCTS New product discovered by Phil Mak SEE REVIEWS & RATINGS FROM OWNERS SHARE YOUR PRODUCTS & Canon 500: New low price BRANDS WITH FRIENDS was posted by Phil Mak $45 Low Price 1 BUILD YOUR PRODUCT Adidas runner walkers WISHLIST, POLL FRIENDS New product discovered by Phil Mak QA TAKE PART IN TRIALS & SAMPLE NEW PRODUCTS iphone 4G: Phil Mak has done a new challenge WOYOLA Sony PSP New product discovered by Video Phil Mak introduction Mizuno MP33 New product discovered by Phil Mak Sign in with: BMW 3: Reviewed by Phil Mak & 380 Owners 87% Rating
  • 17. All ready a member? Login Find products, reviews SEARCHWOYOLA.COM iPhone 4G 380 Have it 95 Want it 87% $599 Rating Ave Price Price Rating % I Have 1000 It 87% Add to wishlist 750 500 Send to friend $599 250 Apply to Trial Buy it now 0 Jan Feb Mar Apr May Group buy price: $545 Sale ends in: Savings $54 2 days 10 hours Add Me Product Wiki Edit The Apple iPad is a device that has a lot in common with tablet computers but also introduces a new classification of products with its April 3, 2010 release. The intention of the device is to offer a new, comprehensive approach to interacting with many functions and services that are served by several currently existing products; Apple also intends for the iPad to bring similar sweeping, revolutionary changes to portable computing that the Founder: Phil Mak iPod brought for the music industry... on January 16, See full product analysis... 2010 ? Polls Owner Reviews Challenges Owners: 380 LATEST POLLS: Answered by 300 owners How is the battery life? Do you think its too heavy? 8 - 10 hours 6 - 8 hours Too heavy 6% Too heavy for girls 12% 5 - 6 hours 24% 4 - 5 hours 22% Not so bad Not heavy at all 13% 41% 48% 34% 5% Do you regret buying it? 13% View all Polls Absolutely NOT 47% A little bit Create a Poll Yes, I do. 35% I’ll buy it again Poll Friends See all 380 owners.... Meet the owners:
  • 18. 250 Apply to Trial Buy it now 0 Jan Feb Mar Apr May Group buy price: $545 Sale ends in: Savings $54 2 days 10 hours Add Me Product Wiki Edit The Apple iPad is a device that has a lot in common with tablet computers but also introduces a new classification of products with its April 3, 2010 release. The intention of the device is to offer a new, comprehensive approach to interacting with many functions and services that are served by several currently existing products; Apple also intends for the iPad to bring similar sweeping, revolutionary changes to portable computing that the Founder: Phil Mak iPod brought for the music industry... on January 16, See full product analysis... 2010 ? Polls Owner Reviews Challenges Owners: 380OWNER REVIEWS: Love it...hate it...share it! Guru New case design Touchscreen The build quality is excellent. The aluminium back feels great 9.7-inch IPS multitouch capacitive under the finger and nothing touchscreen - 1024 x 768 pixel feels cheap. There is an audio jack connector for headphones, and a microphone for apps that Ask Him need it. The speaker is on the His Badges: GURU bottom of the device where the "Home" button is. The audio His Badges: quality is so-so and the maximum speaker volume is too soft for my taste. My advice: use headphones whenever possible. The volume button is accessible Ask Him and active whenever the iPad is playing something. Send Message Read More View all Reviews Post a Review See all 380 owners.... Meet the owners: vs 65% 35% Men Women Pros Cons GURU +37 9.7-inch IPS multitouch capacitive NO FLASH Support!! I +17 DETRACTOR touchscreen - 1024 x 768 pixel canʼt view video sites from China Do you agree? Do you agree? ask him Features an extremely powerful 1GHz you know that versions 2 and 3 +15 92 +29 CPU (Apples own brand new A4 are going to be WAY better, processor) - no lag on anything probably with Cameras! 22 BeijingAsk Him Do you agree? Do you agree? Ask Him CD 135 Shanghai 25 GZPRICE TRACKER: Find the best price & buy now Company Price Buy Now One word to describe Submit $599 Buy it now $645 Buy it now Masculine Bad $655 Buy it now Cool Quick Light Sexy Expensive Beautiful Submit a price Thin
  • 19. 250 Apply to Trial Buy it now 0 Jan Feb Mar Apr May Group buy price: $545 Sale ends in: Savings $54 2 days 10 hours Add Me Product Wiki Edit The Apple iPad is a device that has a lot in common with tablet computers but also introduces a new classification of products with its April 3, 2010 release. The intention of the device is to offer a new, comprehensive approach to interacting with many functions and services that are served by several currently existing products; Apple also intends for the iPad to bring similar sweeping, revolutionary changes to portable computing that the Founder: Phil Mak iPod brought for the music industry... on January 16, See full product analysis... 2010 ? Polls Owner Reviews Challenges Owners: 380CHALLENGES: Earn badges 1. Embed in a kitchen cabinet /17 people have done it. Ive done it Send to friend 2. Embed in a kitchen cabinet /17 people have done it. Ive done it Send to friend 3. Embed in a kitchen cabinet /17 people have done it. Ive done it Send to friend See Challenges Make a Dare Dare a friend See all 380 owners.... Meet the owners: vs 65% 35% Men Women Pros Cons GURU +37 9.7-inch IPS multitouch capacitive NO FLASH Support!! I +17 DETRACTOR touchscreen - 1024 x 768 pixel canʼt view video sites from China Do you agree? Do you agree? ask him Features an extremely powerful 1GHz you know that versions 2 and 3 +15 92 +29 CPU (Apples own brand new A4 are going to be WAY better, processor) - no lag on anything probably with Cameras! 22 BeijingAsk Him Do you agree? Do you agree? Ask Him CD 135 Shanghai 25 GZPRICE TRACKER: Find the best price & buy now Company Price Buy Now One word to describe Submit $599 Buy it now $645 Buy it now Masculine Bad $655 Buy it now Cool Quick Light Sexy Expensive Beautiful Submit a price Thin
  • 20. All ready a member? Login Find products, reviews SEARCH WOYOLA.COM Simon Xue 25 “Have it’s” 21 “Want its” 67% 12 Positive Badges My Top 3 My Product Mix: Top 3 Cars Home 6% Sports Sports 19% Gadgets Gadgets 39%Simon Xue Cars BeautyMale 3%Lives in: BeijingAge: 34 Beauty 13% Home 1. 2. 3. Fashion 19% Fashion Level Guru 5 Canon 500D iPhone 3Gs Burton Powder my rating: 94% my rating: 91% my rating: 89%Contact Simon Products People DISCOVERY New products we think you’ll like 1. 2. 3. Simon’s Brand DNA Samsonite Adidas CD4 Biotherm Men Origins Samsonite Discovery Apple Burton Nike Canon Smart Car Uniqlo Rate it ! Rate it ! Rate it ! Best price: $243 Best price: $125 Best price: $45 Polls Owner Reviews Challenges CHALLENGES: New challenges completed Badges: 12 1. Embed in a kitchen cabinet /17 people have done it. Sent by Phil Mak Ive done it 1 Send to friend 2. Embed in a kitchen cabinet Ive 1 Send to /17 people have done it. Sent by Phil Mak done it friend
  • 21. My Top 3 My Product Mix: Top 3 Cars Home 6% Sports Sports 19% Gadgets Gadgets 39%Simon Xue Cars BeautyMale 3%Lives in: BeijingAge: 34 Beauty 13% Home 1. 2. 3. Fashion 19% Fashion Level Guru 5 Canon 500D iPhone 3Gs Burton Powder my rating: 94% my rating: 91% my rating: 89%Contact Simon Products People DISCOVERY New products we think you’ll like 1. 2. 3. Simon’s Brand DNA Samsonite Adidas CD4 Biotherm Men Origins Samsonite Apple Burton Nike Canon Smart Car Uniqlo Rate it ! Rate it ! Rate it ! Best price: $243 Best price: $125 Best price: $45 Polls Owner Reviews Challenges CHALLENGES: New challenges completed Badges: 12 1. Embed in a kitchen cabinet /17 people have done it. Sent by Phil Mak Ive done it 1 Send to friend 2. Embed in a kitchen cabinet Ive 1 Send to /17 people have done it. Sent by Phil Mak done it friend 3. Embed in a kitchen cabinet /17 people have done it. Sent by Phil Mak Ive done it Send to friend Create a challenge See all of Simons Badges MY WISHLIST: The products I want to have Friends: 228 1. 2. 3. Apple iPad Sony PSP Burton Bindings my rating: 94% my rating: 91% my rating: 89%
  • 22. 19% Gadgets Gadgets ts 39%Simon Xue Cars BeautyMale 3%Lives in: BeijingAge: 34 Beauty 13% Home 1. 2. 3. Fashion 19% Fashion Level Guru 5 Canon 500D iPhone 3Gs Burton Powder my rating: 94% my rating: 91% my rating: 89%Contact Simon Products People DISCOVERY New people who are similar to Simon Simon’s Brand DNA 92% 85% 78% Like you Like you Like you Origins Samsonite Apple Burton Nike Canon Smart Car Uniqlo Add a friend Add a friend Add a friend Pass Pass Pass Polls Owner Reviews Challenges CHALLENGES: New challenges completed Badges: 12 1. Embed in a kitchen cabinet /17 people have done it. Sent by Phil Mak Ive done it 1 Send to friend 2. Embed in a kitchen cabinet Ive 1 Send to /17 people have done it. Sent by Phil Mak done it friend 3. Embed in a kitchen cabinet /17 people have done it. Sent by Phil Mak Ive done it Send to friend Create a challenge See all of Simons Badges MY WISHLIST: The products I want to have Friends: 228 1. 2. 3. Apple iPad Sony PSP Burton Bindings my rating: 94% my rating: 91% my rating: 89% Poll Friends Poll Friends Poll Friends Best price: $599 Best price: $599 Best price: $599
  • 23. { thank you }