Using Mobile Social Media to Deliver Your Company's Promise

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Presentation given at the October 2011 Social Media Club of Detroit event.

Presentation given at the October 2011 Social Media Club of Detroit event.

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  • 1. Using Mobile Social Media to DeliverYour Companys PromiseChristopher BaccusAT&TExecutive Director of Digital & Social Media
  • 2. Macro TrendsFinding Your AudienceImpact on TransactionUsing the PlatformsBehaviors to Watch
  • 3. 3 Convergence of Online Video, Mobile Technologies and Social Media. Brainshark Research. 2011
  • 4. Mobile & Social Adoption 58% increase 1/3 of all U.S. from 2010 to 2011 Mobile Users people daily access social media accessing social services on a daily site or blog basis 126% increase in users using a social mobile app like Facebook, Twitter, etc4 comScore MobiLens Study. August 2011
  • 5. US Smartphone Platform Share. Comscore. Nov-Feb 2011 Data
  • 6. "Young peoples interest is shifting from cars to communication tools like personal computers, mobile phones and services" Yoichiro Ichimaru Toyota Domestic Sales “Domestic Japanese Auto Market Declining, Threatening Economy” Forbes. December 28, 2009
  • 7. Only 6 Years Later…. How we communicate is changing 7
  • 8. Social Impacts All Aspects of the Funnel Impacts all levels of the sales funnel AT&T Small Business Technology Poll. March 2011. http://www.att.com/gen/press-room?pid=18687
  • 9. Finding Your Audience http://www.forrester.com/empowered/tool_consumer.html9
  • 10. Uncover Demographic Trends Monthly Time Spent Viewing Video on Mobile Device Hours:Minutes Age Demographic10
  • 11. Retail Experience Is Changing From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
  • 12. “Extend the perception of value beyond price to encompass utility, information and education and customer service.” - Ogilvy “From Armed to Charmed”12 From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
  • 13. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs13 Smartphone user study shows mobile movement under way. Google. April 26, 2011
  • 14. What you do in store impacts online14
  • 15. Reward Unique Shopping Experiences Launched a promotion across 50 stores in the Midwest in summer 2010
  • 16. 16
  • 17. Our AT&T NCAA Sponsorship Informed Locals of Network Upgrades17
  • 18. Hyper-Local Listening18
  • 19. Understand How the Community Use the Platform 19
  • 20. 20
  • 21. The Device Is Becoming More Social
  • 22. + = ?22
  • 23. Key tool of the social publisher
  • 24. Instragram 8 months old 5 million users 1 million new users a month 806k photos added a day 100 million total photos uploaded 2,500 apps using its API24 “At 5 Million Users, Its Hard Not To View Instagram Through A Rose-Colored Filter” TechCrunch. June 13, 2011.
  • 25. Thank You Christopher Baccus, christopher.n.baccus@att.com. @cbaccus Follow us on Facebook.com/ATT and @ATT on Twitter25 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.