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Digital Dallas: AT&T TOMS Shoes Social Sponsorship
 

Digital Dallas: AT&T TOMS Shoes Social Sponsorship

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Presented at Digital Dallas on January 19, 2011 by AT&T and The Marketing Arm. The presentation features TOMS 1 million shoe drop contest and sponsorship last August.

Presented at Digital Dallas on January 19, 2011 by AT&T and The Marketing Arm. The presentation features TOMS 1 million shoe drop contest and sponsorship last August.

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    Digital Dallas: AT&T TOMS Shoes Social Sponsorship Digital Dallas: AT&T TOMS Shoes Social Sponsorship Presentation Transcript

    • welcome!Thursday, January 20, 2011
    • self- expression is a great motivatorThursday, January 20, 2011
    • storytelling without participation is just tellingThursday, January 20, 2011
    • +Thursday, January 20, 2011
    • at&t and toms shoes television commercialThursday, January 20, 2011
    • 1MM pair milestoneThursday, January 20, 2011
    • sole styler + employee extensionThursday, January 20, 2011
    • sole styler + employee extensionThursday, January 20, 2011
    • promo samplesThursday, January 20, 2011
    • promo samplesThursday, January 20, 2011
    • sole styler results: 18K shoes designed 55K total entries to win the trip 3:12 spent on site on average 9K employee designsThursday, January 20, 2011
    • gowalla integrationThursday, January 20, 2011
    • gowalla integrationThursday, January 20, 2011
    • gowalla sharingThursday, January 20, 2011
    • gowalla results (2-week program): 1K prizes won toms shoes & iphones 5.5K entered to win trip 25% shared the news facebook & twitter 2K at&t store check-ins 522K users reached source: tweetreachThursday, January 20, 2011
    • shoe drop teamThursday, January 20, 2011
    • 1MM shoe drop videoThursday, January 20, 2011
    • thanks!Thursday, January 20, 2011