Digital Dallas: AT&T TOMS Shoes Social Sponsorship

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Presented at Digital Dallas on January 19, 2011 by AT&T and The Marketing Arm. The presentation features TOMS 1 million shoe drop contest and sponsorship last August.

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Digital Dallas: AT&T TOMS Shoes Social Sponsorship

  1. 1. welcome!Thursday, January 20, 2011
  2. 2. self- expression is a great motivatorThursday, January 20, 2011
  3. 3. storytelling without participation is just tellingThursday, January 20, 2011
  4. 4. +Thursday, January 20, 2011
  5. 5. at&t and toms shoes television commercialThursday, January 20, 2011
  6. 6. 1MM pair milestoneThursday, January 20, 2011
  7. 7. sole styler + employee extensionThursday, January 20, 2011
  8. 8. sole styler + employee extensionThursday, January 20, 2011
  9. 9. promo samplesThursday, January 20, 2011
  10. 10. promo samplesThursday, January 20, 2011
  11. 11. sole styler results: 18K shoes designed 55K total entries to win the trip 3:12 spent on site on average 9K employee designsThursday, January 20, 2011
  12. 12. gowalla integrationThursday, January 20, 2011
  13. 13. gowalla integrationThursday, January 20, 2011
  14. 14. gowalla sharingThursday, January 20, 2011
  15. 15. gowalla results (2-week program): 1K prizes won toms shoes & iphones 5.5K entered to win trip 25% shared the news facebook & twitter 2K at&t store check-ins 522K users reached source: tweetreachThursday, January 20, 2011
  16. 16. shoe drop teamThursday, January 20, 2011
  17. 17. 1MM shoe drop videoThursday, January 20, 2011
  18. 18. thanks!Thursday, January 20, 2011

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