0
website         workout               (design tips for improving                 visitor conversion rates)Carolyn King    ...
1   Get motivated    •    •    •        Fitter website = $$$        Small changes make a big difference        Set goals a...
1   1000 visitors X 5% conversion = 50 sales    2000 visitors X 5% conversion = 100 sales    1000 visitors X 10% conversio...
2   Carrot• quick/easy• right price• better than                 •                 •                 •                    ...
2    Incentives    Imperatives
3    Stand in their    shoes, not yours• address you (the user)• focus on needs & benefits  (not facts & features)• use em...
Its about...3                        ...you                       (not us)                    benefits                    ...
4•••    Call them to action     use active language (verbs, pronouns)     be bold (ask/command politely)     suggest urgen...
4                    Sign up for a FREE trial                       Start sending files within minutes                   C...
5•••    Remove hurdles     reduce distractions     less navigation, no dead ends     address reasons not to buy/act•    pr...
5    simplicity...
5    reassurance...
5    usability...                      easy to find phone number    mobile friendly   avoid low contrast like this
Fitness round-up1   Set clear goals2   Answer needs & provide incentives3   Address the audience directly4   Provide clear...
Carolyn Kingemail info@credos.com.au | web www.credos.com.au | twitter @CredosAssoc
Upcoming SlideShare
Loading in...5
×

Website workout - design for conversion

521

Published on

Slides from 5 minute presentation on tips for improving conversion rates - converting passive web visitors into active users, to help achieve website objectives. The notes for these slides are also on Slideshare: http://www.slideshare.net/cazazz/website-workout-notes

Published in: Design, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
521
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Website workout - design for conversion"

  1. 1. website workout (design tips for improving visitor conversion rates)Carolyn King www.credos.com.au
  2. 2. 1 Get motivated • • • Fitter website = $$$ Small changes make a big difference Set goals and track them • Improving conversion rates is quicker and cheaper than SEO effort
  3. 3. 1 1000 visitors X 5% conversion = 50 sales 2000 visitors X 5% conversion = 100 sales 1000 visitors X 10% conversion = 100 sales
  4. 4. 2 Carrot• quick/easy• right price• better than • • • or stick? problems/challenges performance costs or effort alternatives • risks & unknowns• useful • procrastination• rewarding • competition• etc... • etc...
  5. 5. 2 Incentives Imperatives
  6. 6. 3 Stand in their shoes, not yours• address you (the user)• focus on needs & benefits (not facts & features)• use emotions before logic• anticipate concerns• talk their language
  7. 7. Its about...3 ...you (not us) benefits emotions
  8. 8. 4••• Call them to action use active language (verbs, pronouns) be bold (ask/command politely) suggest urgency, instant gratification• draw attention (sparingly)• right time and place• have an action on every page
  9. 9. 4 Sign up for a FREE trial Start sending files within minutes Contact our team now and see how we can save you money Try it for yourself – its free Limited stock – buy now Browse Help me find the right product More info Contact us, were here to help Read more Download the full article Click hereProduct brochure Yes, send me updates Submit Tell me about special offers
  10. 10. 5••• Remove hurdles reduce distractions less navigation, no dead ends address reasons not to buy/act• provide reassurance at decision points• improve usability & accessibility
  11. 11. 5 simplicity...
  12. 12. 5 reassurance...
  13. 13. 5 usability... easy to find phone number mobile friendly avoid low contrast like this
  14. 14. Fitness round-up1 Set clear goals2 Answer needs & provide incentives3 Address the audience directly4 Provide clear, inviting calls to action5 Remove barriers to conversion
  15. 15. Carolyn Kingemail info@credos.com.au | web www.credos.com.au | twitter @CredosAssoc
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×