Sustainability - business case

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An introduction to sustainable thinking - why doing good is good for business. Includes some basic sustainability concepts and refers to stories with examples of businesses who are practising sustainable thinking (although the details of case studies are not in the slides). The presentation was prepared for a Samford Chamber of Commerce meeting on 11 April 2012, in Samford, Qld Australia. See related blog post on the business case for sustainability on the credos.com.au website: http://credos.com.au/the-business-case-for-sustainability/

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Sustainability - business case

  1. 1. sustainable thinking why doing good is good for business
  2. 2. what issustainability ?
  3. 3. one definition... Meeting the needs of thepresent without compromisingthe ability of future generationsto meet their own needs.Brundtland Commission, 1987
  4. 4. a widely held belief...business exists to make a profit
  5. 5. For those who thinkbusiness exists to make a profit,I suggest they think again.
  6. 6. For those who thinkbusiness exists to make a profit,I suggest they think again.Business makes a profit to exist.Surely it must exist for somehigher, nobler purpose than that.Ray Anderson, founder, Interface
  7. 7. sustainability issues...resources, biodiversity, natural systems, climate changeeconomic survival, carbon economy, innovationpopulation growth, infrastructure, human rights,community support/diversity, urban systems
  8. 8. sustainability 101a quick look at 4 essential concepts
  9. 9. 1 Triple bottom linePeople SocialPlanet EnvironmentalProfit Economic
  10. 10. 2 Systems thinking Take the pelican...
  11. 11. 3 Stakeholders Staff, customers, suppliers, government, NGOs, community, influencers, investors, media...
  12. 12. 4 Material issues What impacts does your business have? Which issues matter most? degree of concern tostakeholders level of business impact
  13. 13. The business case1. Reduce costs 6. Increase productivity2. Gain competitive 7. Attract & keep staff advantage 8. Gain trust & loyalty of3. Manage/reduce risk customers/stakeholders4. Comply with regulations 9. Improve reputation, ‘licence to operate’5. Reach new markets, add new products/services 10. Innovate, learn, grow
  14. 14. sustainability storiesare you sitting comfortably?
  15. 15. Actions for your business evaluate, report, adapt, reinvent embed sustainabilty into business planning & processes understand sustainability issues & impacts for your business investigate opportunities to be more sustainable; set goals/benchmarks implement initiatives, communicate, promote, engage stakeholders

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