Cumbre del Futuro, Twitter

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This is a short review of the Twitter presentation given by Dom Sagolla in Cumbre Del Futuro, Costa Rica, 2010

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Cumbre del Futuro, Twitter

  1. 1. Twitter Review of Cumbre del Futuro Costa Rica, 2010 Jonathan Brumley LLBean Inc
  2. 2. Changing the World with 140 Characters
  3. 3. Who is Dom Sagolla <ul><li>@Dom helped create Twitter . </li></ul><ul><li>Founder of  DollarApp   </li></ul><ul><li>Co-founder of  iPhoneDevCamp </li></ul><ul><li>Author of “140 Characters” book. </li></ul>
  4. 4. <ul><li>History </li></ul><ul><li>Numbers </li></ul><ul><li>Business </li></ul>
  5. 5. Twitter History
  6. 6. 2001 <ul><li>@jack </li></ul>
  7. 7. 2006 <ul><li>Odeo </li></ul><ul><li>@jack </li></ul><ul><li>@dom </li></ul>
  8. 8. <ul><li>twttr </li></ul>
  9. 9. 2007 <ul><li>Twitter.com </li></ul><ul><li>“ One could change </li></ul><ul><li>the world with one hundred and forty characters.” </li></ul><ul><li>@jack </li></ul>
  10. 10. Some Twitter Numbers
  11. 11. Tweets per Capita <ul><li>One day in May </li></ul><ul><li>Normalized by Year </li></ul><ul><li>Total countries: 60 </li></ul>
  12. 12. Best Tweets Per Capita <ul><li>24-hours: May 16 2009 & 2010 </li></ul>
  13. 13. Worst Tweets Per Capita <ul><li>24-hours: May 16 2009 & 2010 </li></ul>
  14. 14. Best Tweet Output 2010 <ul><li>24-hours: May 16 2009 & 2010 </li></ul>
  15. 15. Worst Tweet Output 2010 <ul><li>24-hours: May 16 2009 & 2010 </li></ul>
  16. 16. Best Tweet Growth <ul><li>24-hours: May 16 2009 & 2010 </li></ul>
  17. 17. Worst Tweet Growth <ul><li>24-hours: May 16 2009 & 2010 </li></ul>
  18. 18. Costa Rica <ul><li>707,650 on May 16, 2010 </li></ul><ul><li>103% Tweet Growth </li></ul><ul><li>~0.025% Tweets / Capita </li></ul><ul><li>Current Active Users: 11041 </li></ul>
  19. 19. Twitter & Business
  20. 20. “ People do business with people not companies”
  21. 21. LLBean on Twitter
  22. 23. Twitter Benefits <ul><li>Better Relationships </li></ul><ul><li>Customer Loyalty </li></ul><ul><li>Site Traffic </li></ul><ul><li>Happy Clients </li></ul><ul><li>New Customers </li></ul><ul><li>Increased Brand Reach </li></ul><ul><li>Informed Feedback Loop </li></ul><ul><li>Brand Extension & Establishment </li></ul>
  23. 24. Better Business
  24. 25. Better Business <ul><li>FUN </li></ul><ul><li>SIMPLE </li></ul><ul><li>SOCIAL </li></ul>
  25. 26. FUN
  26. 28. SIMPLE
  27. 30. SOCIAL
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