Why are baby boomers lagging in the adoption of social networking on Facebook? Boomers are the economic leaders of the nation, so what are the reasons for their hesitation? Learn about their behavior and take your own steps to get started in social media to improve the bottom-line results of your business. Note: This presentation is based on Nancy Cavanaugh's book, "The Boomer's Guide to Social Media Success." http://www.boomersocialmediabook.com