Are You LinkedIn?Presented by:Jonathan ArehartCAVENDO
AGENDA Social Media Revolution 2011 Video (3 minutes) Basics / Overview (20 minutes) Hands-On / Demo (20 minutes) Q&A ...
Who am I? Jonathan Arehart Started CAVENDO, a web strategy and design firm Founded MyMediaRoom, an online media room an...
(REI Digital Media)
BASICS
LinkedIn in a Nutshell Setup YOUR profile Setup your company page Add connections Use the tools available
Ten Ways by Guy Kawasaki Acquire customers through recommendations Keep in touch with stakeholders & interested parties...
More ways to use LinkedIn Build your industry network online and in person Get answers to business questions from your c...
Even more ways! Raise funding Network with your peers for repeat business/referrals Convince customers of your expertise
One more way Keep your friends close…             and your competition closer
AUDIENCE
Who’s using LinkedIn? Over 131 million users (55 million in the U.S.) 4.4 million decision makers (vs. 2.6M WSJ) 5.6 mi...
Who’s using LinkedIn? 9.4 million post-college (vs. 4.5M WSJ) ¾ use for all things business 2x more confident in inform...
Knowing YOUR audience Poll your clients and existing offline “fans” Are they connected with you on LinkedIn already? Wh...
Knowing YOUR audience Consider all of your distribution channels (email, etc.) What time of the day or week is best? Ho...
CONTENT
Content plan Work from your existing marketing plan Think how you will “re-purpose” content Understand WHERE on LinkedI...
Re-purposing content Example:       Fed keeps interest rates             unchanged             (surprise! again)
Other things you can do:
PREMIUM OPTIONS
Bring it full circle Keep active (and your information current!) Build your contact base Find your niche – ways to engage
Questions?Jonathan ArehartCAVENDO Twitter.com/jarehart (@jarehart) Facebook.com/CAVENDO LinkedIn.com/in/jarehart
Are you LinkedIn?
Are you LinkedIn?
Are you LinkedIn?
Are you LinkedIn?
Are you LinkedIn?
Are you LinkedIn?
Are you LinkedIn?
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Are you LinkedIn?

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Presented by: Jonathan Arehart, CEO -- Cavendo Corporation at VMLA Conference 2011, Norfolk VA

Published in: Technology, Business
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Are you LinkedIn?

  1. 1. Are You LinkedIn?Presented by:Jonathan ArehartCAVENDO
  2. 2. AGENDA Social Media Revolution 2011 Video (3 minutes) Basics / Overview (20 minutes) Hands-On / Demo (20 minutes) Q&A (15 minutes)
  3. 3. Who am I? Jonathan Arehart Started CAVENDO, a web strategy and design firm Founded MyMediaRoom, an online media room and content distribution service
  4. 4. (REI Digital Media)
  5. 5. BASICS
  6. 6. LinkedIn in a Nutshell Setup YOUR profile Setup your company page Add connections Use the tools available
  7. 7. Ten Ways by Guy Kawasaki Acquire customers through recommendations Keep in touch with stakeholders & interested parties Find vendors to outsource services to (Source: LinkedIn Blog)
  8. 8. More ways to use LinkedIn Build your industry network online and in person Get answers to business questions from your contacts Win new business by answering questions in your expertise area
  9. 9. Even more ways! Raise funding Network with your peers for repeat business/referrals Convince customers of your expertise
  10. 10. One more way Keep your friends close… and your competition closer
  11. 11. AUDIENCE
  12. 12. Who’s using LinkedIn? Over 131 million users (55 million in the U.S.) 4.4 million decision makers (vs. 2.6M WSJ) 5.6 million HHI $100K+ (vs. 3.6M WSJ)(Source: LinkedIn)
  13. 13. Who’s using LinkedIn? 9.4 million post-college (vs. 4.5M WSJ) ¾ use for all things business 2x more confident in information from LinkedIn than other sites(Source: LinkedIn)
  14. 14. Knowing YOUR audience Poll your clients and existing offline “fans” Are they connected with you on LinkedIn already? What do they expect from you?
  15. 15. Knowing YOUR audience Consider all of your distribution channels (email, etc.) What time of the day or week is best? How should and could they interact with you?
  16. 16. CONTENT
  17. 17. Content plan Work from your existing marketing plan Think how you will “re-purpose” content Understand WHERE on LinkedIn to post
  18. 18. Re-purposing content Example: Fed keeps interest rates unchanged (surprise! again)
  19. 19. Other things you can do:
  20. 20. PREMIUM OPTIONS
  21. 21. Bring it full circle Keep active (and your information current!) Build your contact base Find your niche – ways to engage
  22. 22. Questions?Jonathan ArehartCAVENDO Twitter.com/jarehart (@jarehart) Facebook.com/CAVENDO LinkedIn.com/in/jarehart
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