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Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
Are You Making the Most of Facebook?
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Are You Making the Most of Facebook?

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Presented by: Jonathan Arehart, CEO -- Cavendo Corporation at VMLA Conference 2011, Norfolk VA

Presented by: Jonathan Arehart, CEO -- Cavendo Corporation at VMLA Conference 2011, Norfolk VA

Published in: Technology, Business
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  • 1. Are You Making the Most ofFacebook?Presented by:Jonathan ArehartCAVENDO
  • 2. AGENDA Social Media Revolution 2011 Video (3 minutes) Basics / Overview (20 minutes) Hands-On / Demo (20 minutes) Q&A (15 minutes)
  • 3. Who am I? Jonathan Arehart Started CAVENDO, a web strategy and design firm Founded MyMediaRoom, an online media room and content distribution service
  • 4. (REI Digital Media)
  • 5. BASICS
  • 6. Facebook 101 in a Nutshell Create a page Add your logo (up to 200x600 pixels) Upload photos/videos
  • 7. Facebook 101 in a Nutshell Create a welcome tab Build engagement Create a fan base Add your location (Facebook Place)
  • 8. AUDIENCE
  • 9. Who’s using Facebook? Over 800 million accounts More than 50% of those login… Everyday! On average, every user is connected to 80 pages/events/etc(Source: Facebook.com)
  • 10. Knowing YOUR audience Poll your clients and existing offline “fans” Are they connected with you on Facebook already? What do they expect from you?
  • 11. Knowing YOUR audience Consider all of your distribution channels (email, etc.) What time of the day or week is best? How should and could they interact with you?
  • 12. The Elusive “Like”
  • 13. CONTENT
  • 14. Content plan Work from your existing marketing plan Think how you will “re-purpose” content Focus on Facebook’s rich media focus
  • 15. Re-purposing content Example: New business location opening
  • 16. BoringNEW BBQ SMOKEHOUSE COMING TO DOWNTOWN RICHMONDRICHMOND, Va. – March 15, 2011 /PRNewswire/ -- Ben’s Smokehouse plans to open a new 5000 square foot location in downtown Richmond, Va… blah blah blah
  • 17. Make it exciting! Make it an event! Literally (grand opening, previews, etc.) Figuratively (online – break it up!)
  • 18. Watch what happens
  • 19. Re-purposing content Example: Fed keeps interest rates unchanged (surprise!)
  • 20. Spice it up
  • 21. Creating your plan Keep it simple Consider an editorial calendar Know what you’re going to track
  • 22. Creating your plan Segment Delegate Do
  • 23. Other things you can do:
  • 24. TAGGING!
  • 25. INSIGHTS
  • 26. Bring it full circle Measure, measure, measure Monitor, monitor, monitor Adjust (including your expectations)
  • 27. Questions?Jonathan ArehartCAVENDO Twitter.com/jarehart (@jarehart) Facebook.com/CAVENDO LinkedIn.com/in/jarehart

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