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Jen Burton #11NTC Remote Engagement
 

Jen Burton #11NTC Remote Engagement

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Jen's portion of her panel "Remote Engagement: Making the Connection When Your Community's Online" with Peggy Duvette of WiserEarth and Jeff Patrick of Common Knowledge

Jen's portion of her panel "Remote Engagement: Making the Connection When Your Community's Online" with Peggy Duvette of WiserEarth and Jeff Patrick of Common Knowledge

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  • What is “ Community Management? ” It is: customer service, relationship building, product management, aligning, connecting, including, dynamic It is not: just Tweeting, Facebooking, Blogging (though all of those things are typically included in what a CM does day to day
  • a social media manager strategy: Affinity groups and targets of your outbound communication (email, Twitter, blog, Facebook etc) don ’ t make a “ community ” Unequal Tenuous connection
  • In this example, the community manager has fostered 2 way communication with each affinity group and they have also become more connected to each other more or less equal connections are stronger
  • You are not limited to just “ listening ” & “ engaging ” - using social media has to be more than just that for ROI Ask your community - they want to be involved Your online community is similar to your offline community in that individuals have divergent strengths & weaknesses - make room for as many as you can Give them something in return SWAG recognition your direct email address Listen to your supporters and detractors, but try not to over-focus on one group - you might miss something
  • - have fun. Twitter haiku contest - winner gets a shirt or some other SWAG - challenges with reward (UCSF challenge) - ask your members to contribute - Facebook calls for donated translations - ask your community what they want - Go Pink selected the type of NPO they wanted to see benefit from the cause

Jen Burton #11NTC Remote Engagement Jen Burton #11NTC Remote Engagement Presentation Transcript

  • ?
  • Social Media Management ≠ Community Management
  • A Community Manager is well connected
  • Online community ecosystems
    • Community : A group sharing characteristics & perceiving itself as distinct
    • Ecology: An assemblage of interacting populations occupying a given area
    • No geographic boundaries
    • User-type diversity is important
    • Self defining
    • Key to let members communicate with one another
    • Just having business to member communication isn ’ t enough
    Community Ecosystem Online Communities Communication
  • Tools and Tools Social media icons credit: Plechi.cz; Delivery women: growingzengerfarm.com Forums
  • Fostering appreciation & development
  • Thanks for attending this session! [email_address] twitter.com/justjen twitter.com/causes