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Exploring the intersection of community and fundraising with Causes.com
 

Exploring the intersection of community and fundraising with Causes.com

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Causes.com's director of community and support, Jen Burton's, presentation on the intersection of community & online fundraising using the Causes platform. Presented April 27 to the Online Community ...

Causes.com's director of community and support, Jen Burton's, presentation on the intersection of community & online fundraising using the Causes platform. Presented April 27 to the Online Community Meetup in SF.

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Exploring the intersection of community and fundraising with Causes.com Exploring the intersection of community and fundraising with Causes.com Presentation Transcript

  • Exploring the intersection of community and fundraising with Causes Jen Burton jen@causes.com @justjen | @causes http://exchange.causes.com
  • Intro to Causes
  • In brief... • >150,000,000 Facebook app installs • >500,000 unique Cause communities • Access to raise funds for the 2+mm registered 501(c)3 orgs in the US • >$30mm raised for nonprofits to date • Multiple communications channels for nonprofits
  • Some features of the platform
  • Text Community
  • So? Where’s the community part?• Causes is, by design, a network of distributed communities• We have as many Community Managers as we have cause administrators and nonprofit partners (we’re talking hundreds of thousands). Strengths Weaknesses • Massive scale • Massive scale • Trusted sources network exposure • Multiple communications channels • Singularity of focus • Confusing site/platform architecture • Multiple communications channels • Anyone can create, promote and grow a • Dedicated nonprofit support team cause • Dedicated community team • Anyone can create, promote and grow a cause Opportunities: Redesign Deeper focus on key features Become the only vehicle for giving you want to use
  • I hear about a cause or project
  • I am compelled to give... Time or money both count... as does the simple act of posting to profile (or tweeting or emailing or...).
  • Moving from strangers to volunteers • The very basis of the Causes model is dependent on your network telling YOU what they care about • We believe that you’re more likely to get involved with a nonprofit or cause if your friends or family urge you to do so • When these people, with whom nonprofits may have otherwise never interacted, join a cause, donate or promote, they’ve just become that nonprofit’s newest volunteers
  • Communicating with your members Facebook Open Graph: Like, Comment, Engage Get impact stats on your bulletins
  • Tools forNonprofits
  • Nonprofit Partner Center tools • Causes’ Nonprofit Partner Center is free for any registered 501(c)3 • Gives access to • Send bulletins to all causes benefitting your org • Track donations • Create custom fundraising projects • Create and promote petitions • Communicate with donors, admins, members or all three types
  • Snapshot of Partner Center Tools
  • Fundraising projects • Provide donor choices • Images • Descriptions • Set project goals • Fundraising • End date • Keep your donors informed • Build relationships • Give recognition • Close the loop • Send project completion info http://nonprofits.causes.com/
  • causes.com/donate
  • Case Studies
  • Case study: JCCCNC• Small, local Nonprofit organization• Reached out to current list• Promoted the project and cause URLs offline (fliers, traditional media etc)• Promoters invited their FB friends• 1,336 individuals promoted the project (this doesn’t include the cause-specific invitations)• They use the nonprofit partner center to reach out to both donors and members• Causes facilitated matching grant from The Salesforce.com Foundation
  • Case study: Trees, Water and People • Small nonprofit in Colorado supporting sustainable development • Most donors were Native American and brand new to this org • Cause members posted on Facebook • Invited friends to donate • Project spread through each person’s network • Org recorded a video and wrote a guest blog post for Causeshttp://exchange.causes.com/2011/03/trees-water-people-brings-solar-energy-to-the-pine-ridge-reservation/
  • Sneak Peaks
  • Fan Page tab integration •Project & general giving tabs for pages •Simple set up for Nonprofits or any fanpage admin •Supports fundraising projects or general giving & encourages giving (time, money or share)
  • Featured Project Emails • Editorial email program • Select partners to start • Larger effort in a few months • All fundraising projects • Announce/Kick off • Action-specific updates (donors, promotors etc) • Mid-campaign update • Campaign wrap up
  • THANKS To: YOU Susan Tenby & The Techsoup Team The #OCTribe The #NPSL Tribe My colleague, Susan Gordon -- Jen Burton | jen@causes.com |@justjen