2. “ NVIDIA has done something amazing here.
They took an idea we likely wouldn’t have
seen for at least another 5–10 years and
showcased it at CES this year.
”
3. Our press event was packed. Some 400
journalists, from top-tier business to
gaming trade publications, attended
from around the world. Well over 1,000
articles resulted in the first few days
following the event.
4. Our booth on the show floor was flooded.
Each hour, more than a thousand customers,
partners, camera crews, press and analysts
came through, looking to see what
we announced and to get more details.
5. Project SHIELD Tegra 4 GRID
Our three major announcements at CES — Project SHIELD, Tegra 4, GRID
— will modernize gaming and expand the boundaries of mobile.
6. First, Project SHIELD. It took the world by surprise.
Not a game console in the traditional sense, it’s an
open-platform gaming device that supports both the
PC and Android game ecosystems. It’s the first Android
system that combines a console grade controller, and it’s
the first device that allows gamers to enjoy all of their
PC games from anywhere in the house.
7. Project SHIELD lets you play both Android and PC games with the benefits of a console-grade
controller, a five-inch retinal screen, and exceptional sound from tuned port, bass reflex speakers.
8. “… [Project SHIELD will]inkickstart the
Android gaming scene ways that a
flood of bargain basement tablets
never could — and prevent the future
of handheld gaming from becoming
synonymous with Apple.
”
More than half of the 500M+ Android
users play games. Now they have a
proper controller. And the 700K Android
apps can now be viewed on a TV.
9. “If youahave alibrary of Steam games
with large
powerful gaming PC
— as many gamers do following the
incredible Steam sales — the Shield
promises to let you play them
anywhere in your house with the
console controls. All of these things
are coming together for the first
time right now.
”
With Project SHIELD and a GTX
system, 54M Steam users can now
play on the big screen.
10. $40-60/each Free… Free-to-Play… Premium
Console Android Device
While the game console model is attractive to many, we see growth in open-platform gaming.
We’ll make money by selling the device, rather than subsidizing it with pricey titles.
We haven’t yet announced a price, but Project SHIELD will be out in Q2.
11. “[Project SHIELD] isdevices, game
to portable game
a major disruption
consoles and devices like the
Apple iPod.
”
“NVIDIA has built what could be the
most compelling portable game
system in some time.
”
“The NVIDIA Shield is easily one of the
most exciting gadgets of CES 2013.
”
12. Second, Tegra 4. It’s the heart of Project SHIELD and the
world’s fastest mobile processor. Its 72 GPU cores deliver 6X
the graphics of Tegra 3. And it’s the first quad-core version
of ARM’s Cortex-A15 CPU, giving exceptional speed. But it
consumes only about half the power of its predecessor.
13. HDR Video
“One Shot”
HDR
HDR Burst
HDR
Flash
Lightning Fast Web Browsing First “Always-On” HDR Camera
TegraZone Games i500: Revolutionary Soft Modem
Key features of Tegra 4
14. “[Tegra 4] will be the heart of a next
generation of smartphones and
tablets that will be as powerful as
laptops and personal computers
from just a short time ago.
”
“Nvidia’s Tegra 4 system-on-a-chip
contains a whopping 72 graphics
cores -- six times what's built into
in Tegra 3.
Tegra 4 will power the newest tablets, which are projected to ”
out-ship laptops this year. It has already grabbed more tablet
design wins than its predecessor, Tegra 3.
15. Third, NVIDIA GRID Cloud Gaming Platform. Think of it as Netflix for
games. It’s based on a server loaded with GPUs and specialized
streaming and virtualization software. A single rack of 20 NVIDIA GRID
servers packs staggering power — its 240 GPUs provide the processing
power of more than 700 Xbox 360’s.
16. Game-service providers will use GRID to render games in
the cloud and deliver them, via telcos and the like, to any connected
screen. Six pioneering companies from all over the world have already
signed up for GRID. Others are in the works.
17. “[GRID] …we play games to be prepared to change
the way
truly appears
from top to bottom.
”
“… the gaming. be the long-awaited answer to
cloud
Grid could
”
Convenience wins. Putting movies in the cloud took sales
revenue from $50B (packaged DVDs) to more than $250B
(on demand). Cloud gaming is next.
18. Our new products target a massive, thriving market. In PCs, MMO
games alone did $13B in 2011; the NFL did $9B. On Android, 9 of the
top 10 app publishers by revenue are game companies. Today’s
gamers play across platforms, from console to PC to mobile. GRID and
Project SHIELD, powered by Tegra 4, will delight them.
19. PROJECT SHIELD
— Best of CES — Best Gadget — Best Gadget — Best Gaming, CES — Best of CES
Nominee, Gaming
— Best Gadget — Best of CES — Best of CES — Best New Arrival at CES — Best of CES — Biggest Surprise, CES
TEGRA 4
— Standout Device, CES — Best of CES — Star of CES 2013 — Best Tablet for — Finalist, Best of
Vizio Tegra 4 tablet
Early signals are positive.
We received Best of CES Awards from a host of publications.
20. “ NVIDIA’s expansion into new nuts-and-bolts
hardware as well as the cloud are
aggressive and actionable. NVIDIA is clearly
here to play ball.
”
