The Daily Media

Who are we?

Style & Beauty With Attitude

http://fashionesedaily.com
Started as personal blog in 2005
The first and only Indonesian consumer generated media in fashion & beauty
Informal style of editorial which readers find easier to relate to
Written by people who are passionate in fashion and beauty

http://mommiesdaily.com Launched in December 2009 Friendly non-judgemental place to share motherhood journey for Indonesian mother Resourceful and trustable site, packed with articles from various pregnancy and parenting topics Regular tips and Q&A session with respective experts

http://famenframe.com Launched in October 2009 Featuring exclusive pictures of celebrities style No gossip

http://femaledaily.com Started in May 2007 Well moderated forum with intensive discussion and sharing about women’s related topics 12 dedicated forum staff More than 21,000 members

Are those 21,000 members all female?

Introducing, Female Daily's very first forum member: Thomas Arie Setiawan Twitter: @thomasarie

Some numbers… 1,500+ new forum posts per day 1,000+ forum members logged-in to forum 2,600+ articles in network 100+ brands being discussed in forum

What do we talk about in the forum?

How to make your makeup lasts longer Cheap but great makeup products Hati-hati Kosmetik Palsu What bags are you drooling over right now? Showroom sepatu, show us your collection here! Today's Outfit FOTD (Face of The Day) JOTD (Jilbab of The Day) HOTD (Hair of the Day) Tribute to Alexander McQueen Ketiak Hitam, Solusinya?

What else? IS IT ONLY ABOUT FASHION AND BEAUTY?

Career & Finance

Current Affair

EDUCATING WOMEN TO BE SMART CONSUMERS Product Reviews and Comparison Identifying the original from the fake How to be environmentally responsible Go Local

Our values Saying no to beauty stereotypes. Our members have: Different sizes and body types Different skin tones Different shopping budget They are all welcome, even celebrated, in our community

HIGH SOCIAL AWARENESS

WHY DO THEY LIKE INTERACTING IN FEMALE DAILY FORUM? (Almost) all female members Accessible archive & well-moderated forum Relaxed and non-judgmental environment . They can talk about anything They can be anonymous Meeting people with common interests People can be connected to their passion & channeling it

Igniting entrepreneurship within our community

Female Daily Forum Female Members Discussion Consumers Insight BRAND

Survey Result Fashionese Daily blog’s influence in purchasing decision Fashion Strongly Agree 25.76% Agree 44.75% Neutral 19.49% Disagree 2.88% Beauty Strongly Agree 41.86% Agree 41.19% Neutral 8.98% Disagree 1.02% Female Daily forum’s influence in purchasing decision Fashion Strongly Agree 29.31% Agree 51.08% Neutral 17.24% Disagree 2.37% Beauty Strongly Agree 47.41% Agree 41.16% Neutral 9.48% Disagree 1.94%

The Daily Media Network’s influence in changing opinion/interest Strongly Agree 13.15% Agree 49.14% Neutral 33.62% Disagree 4.09% Purchase percentage influenced by The Daily Media Network 0 – 20% from total purchase 17.08% 21 – 40% from total purchase 25.17% 41 – 60% from total purchase 25.17% 61 - 80% from total purchase 20% 81 – 100% from total purchase 12.58% Survey Result

So if you… Are female or male Love fashion and beauty Love sharing and discussing, Want to find out what’s happening in the female world Want to meet people and make more friends Want to know the answer to this question Ketiak Hitam, Solusinya?

Please join our wonderful communities femaledaily.com fashionesedaily.com mommiesdaily.com femaledaily.com

Thank You!

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The Daily Media

by catur pw on Feb 16, 2011

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The Daily Media — Presentation Transcript