Social media gender gap

SOCIAL MEDIA GENDER GAP Repositioning Women’s Role on Social Media By Firly Afwika @afwika Digital Strategist at Magnivate

women outnumber men in use of social media: Globally, 57% of Facebook and Twitter user are FEMALE .

Women’s Behavior Online

Women use Social Media for:
Connection
Community
Creativity
Convenience
“ Women looking for like minded people to learn from, to share with and to build lasting friendship”

Young women spend more time decorating their social network profile page

When you want to go viral, you’ll target women

Transactional -> Men dominated LinkedIn (the most transactional mainstream social network) Relationship-driven
Building genuine relationship
Communicating with friends
Making new friend
“ women are more social with their social media because in reality, women are more fundamentally social beings.”

Social Media as relationship enhancement tools Personal Reliable Influential Social Media more ‘in tune’ with women

Perempuan = Konsumen yang dikonsumsi sebagai Komoditas Stereotype Sosial Stereotype Virtual Marketing Strategy Commodity

Commodity Opportunity Kesadaran Imajiner Kesadaran Penuh Oposisi Sosial Produksi Konsumsi

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Social media gender gap

by catur pw on Feb 16, 2011

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Social media gender gap — Presentation Transcript