THE MOJO O
O O OF
Senior Manager e-Commerce plasa.com
Indonesia, Online, Social, ... very active !
Facebook 20 Million +
Twitter 5 Million +
Friendster 8.5 Million +
Yahoo! 15 Million +
Kaskus 1 Million +
Plasa.com 8 Million +
data from various sources
Internet Users = 50 Million
Mobile Users = 130 Million
Only 3% out of Internet Usage in Indonesia is for e-Commerce
INDONESIAN CONSUMER INSIGHT:
BARRIERS ON ONLINE SHOPPING
The main reason for not shopping online is the lack of trust towards the portal and/or the seller.
This barrier is mentioned across genders and age groups. Their lack of trust is related to the
Misuse of credit card number.
Delivery Concerns, especially for portals outside Indonesia. Consumers worry that it might get
lost on the way, or the item will be damaged during shipping.
The item and the quality is not as expected and different from the picture.
The specification/details about the item is not complete.
Another main reason for not shopping online is the lack of excitement in experience when
compared to shopping conventionally.
“I cannot touch it, I don’t know how it feels…” (female, 18 – 23 yo)
“I wouldn’t be able to try it and see whether it suits me” (female, 24-30 yo)
“I like to browse and compare before making the final purchase” (male, 18-23 yo)
INDONESIAN CONSUMER INSIGHT:
TRIGGERS ON ONLINE SHOPPING
Type of items Availability
The males are attracted to collectible items Availability of the item is another main
related to their hobbies (soccer or comic trigger. Some items cannot be found in
t-shirts, helmets, action figures, etc) local stores, or not yet sold in Indonesia.
The females are attracted fashion items, “You can not find a couples t-shirt in the
anything they feel is cute and suits their shop, you must shop for it online.” (Male,
taste. Females are impulse buyers. 18 – 23 yo)
“I got attracted to shop online, because the “With AirAsia, you must shop
accessories are very nice.” (Female, 25 – online.” (Female, 30 – 40 yo)
30 yo) “That canvas page-top for my car is only
“I bought a sneaker online, because it was a sold in America.” (Male, 30 – 40yo)
very rare shoe, I’m so lucky to have found
them.” (Male, 18 – 23 yo)
MOJO of E-Commerce
J join forces
social hype reputation
startup Marketing Multiply Massive
Gain Trust Involve the People Get Big Fast !
O Optimize !
Lessons learnt studies / The study of
from leading e- research Indonesian
commerce people and
players Strategy their behavior
Gives the ﬂexibilities to serve your costumers
Payment Methods ? Delay Payment
Support ? E-Mail Delivery ? Sea
Cool Factor Curiosity
Co-Creation Product Review
Became a friend Reward Points
“All human actions have one or more of these seven causes:
chance, nature, compulsions, habit, reason, passion and desire.”
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