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How to engage customer online (through social media)

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“pdkt” dulu baru kemudian “engage” …

“pdkt” dulu baru kemudian “engage”

How to engage customer online (through social media)

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  • 1. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) www.pingfans.com #DSMA #akademiberbagi “pdkt” dulu baru kemudian “engage” How to engage customer online (through social media) #DSMA  #akademiberbagi by @caturpw @caturpw | social media and online community consultant, a personal branding practitioner
  • 2. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Apa yg akan kita pelajari hari ini?p yg p j Mengupas tentang teknik-teknik PDKT di social media Rule of Engagement, brian solis #DSMA  #akademiberbagi by @caturpw
  • 3. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) A Bit of ME A Social Media EnthusiasmA Social Media Enthusiasm Owner of Pingfans, Social Network and Online Community ConsultantOnline Community Consultant Personal Branding Practitioner Founder, FreSh (freedom of sharing) A happy Husband and father #DSMA  #akademiberbagi by @caturpw
  • 4. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) A Bit about “Social Media Engagement” #DSMA  #akademiberbagi by @caturpw A Bit about Social Media Engagement
  • 5. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Social Media Engagement One of the most powerful business objectives social media can deliver is  consumer engagement When will you got a Successful Engagement? You can sell your product = successful engagement You got people answering your questions =  successful engagement You got new follower and new RT on your twitter status = successful engagement “whatever your action when it meet your objectives and  #DSMA  #akademiberbagi by @caturpw goals = successful engagement”
  • 6. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Social media engagement engine Listen about what  people already saying  about you/your brand listenBuild your present  on social media  network engage Respond to  feedback, both  positive or negative measure “the way  you listen, engage and measure will influence  #DSMA  #akademiberbagi by @caturpw your social media engagement result”
  • 7. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Social media engagement engine listen engage measure #DSMA  #akademiberbagi by @caturpw
  • 8. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) A t i i t d l th i d f tiAn engagement is a promise to marry, and also the period of time between proposal and marriage - wikipediawikipedia #DSMA  #akademiberbagi by @caturpw
  • 9. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Jangan asal TODONG #DSMA  #akademiberbagi by @caturpw Jangan asal TODONG
  • 10. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Bersabarlah, lakukan PDKT dulu… #DSMA  #akademiberbagi by @caturpw Bersabarlah, lakukan PDKT dulu…
  • 11. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) C i t i i i l di t f th i li k tiCompanies not engaging in social media as part of their online marketing strategy are missing an opportunity to reach consumers. #DSMA  #akademiberbagi by @caturpw
  • 12. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Let’s START the Show! #DSMA  #akademiberbagi by @caturpw
  • 13. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) sumber inspirasi: “Pacaran”Pacaran #DSMA  #akademiberbagi by @caturpw
  • 14. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) (baca: pendekatan)( p ) #DSMA  #akademiberbagi by @caturpw
  • 15. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) [P] Susun Online Strategy Plan [D] Deteksi "conversation" yg terjadi[D] Deteksi "conversation" yg terjadi [K] Tentukan Keypoint Campaign Guidelines [T] lakukan Tindakan (action) sesuai guideline[T] lakukan Tindakan (action) sesuai guideline #DSMA  #akademiberbagi by @caturpw
  • 16. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) [P] Susun Online Strategy Plan Proses menentukan strategi online yg akan dilakukan dan alokasi resources yg ada #DSMA  #akademiberbagi by @caturpw
  • 17. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) [P] Susun Online Strategy Plan Tentukan “engagement objectives” dengan CSMART (challenging specific measurable achievable realistic timeframe)(challenging, specific, measurable, achievable, realistic, timeframe) • Selling ? lli 1000 d t “b d A” i 1 th th h f l 20 25 • Selling ? selling 1000 new product “brand A” in 1 month through female 20-25 y/o facebook fans page network recommendation, area jabodetabek • Selling ? • Increase awareness ? • Driving traffic ? • Promote Event ?Promote Event ? #DSMA  #akademiberbagi by @caturpw
  • 18. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Bias Content unsuccessful engagement #DSMA  #akademiberbagi by @caturpw Bias Content unsuccessful engagement
  • 19. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Tentukan “content strategy” sesuai objectives #DSMA  #akademiberbagi by @caturpw Tentukan content strategy sesuai objectives Create content worth talking about
  • 20. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Content Marketing Strategy #DSMA  #akademiberbagi by @caturpw Content Marketing Strategy
  • 21. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) WHERE WHO WHERE WHAT Target your “Audiences” #DSMA  #akademiberbagi by @caturpw Target your Audiences
  • 22. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Innovators Brave people, pulling the change. Innovators are very important communication Earl Adopters Late Majority Skeptic people, will use new ideas or products only when the majority is using it Early Adopters Respectable people, opinion leaders, try new ideas but in a careful way Early Majority Thoughtful people, careful but accepting change more quickly than Laggards Traditional people, caring for the "old ways", are critical towards new ideas and will only accept it if the new ideas has become mainstream or event tradition Range of people you will be interacting with, f i t t l d Thoughtful people, careful but accepting change more quickly than the average #DSMA  #akademiberbagi by @caturpw from innovators to laggards
  • 23. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Forrester segments online engagement and participation by l i th ti f i di id l h l t th S i l W b #DSMA  #akademiberbagi by @caturpw analyzing the actions of individuals who populate the Social Web
  • 24. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Ciptakan Brand Social Media Agent Identitas, karakter dan personality yg kiranya bisa dengan mudah berkomunikasi dengan target audiences kita #DSMA  #akademiberbagi by @caturpw dengan target audiences kita
  • 25. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Ciptakan Supporting Social Media Agent Identitas, karakter dan personality yg menarik lainnya, untuk membantu engagement brand social media agent #DSMA  #akademiberbagi by @caturpw engagement brand social media agent
  • 26. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Choose Your Digital Asset Tools Stories, words, images, audio, video, people, location #DSMA  #akademiberbagi by @caturpw Stories, words, images, audio, video, people, location
  • 27. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) [D] Deteksi "conversation" yg terjadi Dengan lebih peka “mendengarkan” suara di social media, sesuaikan dengan objectives engagement #DSMA  #akademiberbagi by @caturpw
  • 28. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Discover all relevant voices about brand and or topic that become campaign objectives #DSMA  #akademiberbagi by @caturpw that become campaign objectives
  • 29. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Jangan Cuma deteksi conversation di domain sendiri Participate everywhere when your presence is advantageous and mandatory #DSMA  #akademiberbagi by @caturpw Participate everywhere when your presence is advantageous and mandatory
  • 30. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) create a search term for social media content Search engine twitter search fb search blog search social mention etc #DSMA  #akademiberbagi by @caturpw Search engine, twitter search, fb search, blog search, social mention, etc.
  • 31. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Keywords/ key success tags ID (twitter) Link URL • Nama event • Akademi berbagi • Senang • kecewa • #DSMA • #akademiberbagi • #jakarta • @pasarsapi • @caturpw • Caturpw.com • akademiberbagi.b logdetik.com Search Term: Keywords:  senang, puas, gembira, tambah ilmu, terima kasih,… Tags: #DSMA, #akademiberbagi ID: @pasarsapi, @caturpw Link URL: ‐ #DSMA  #akademiberbagi by @caturpw
  • 32. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) set the involvement rule in the conversation #DSMA  #akademiberbagi by @caturpw
  • 33. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) set successful conversation detection timescale #DSMA  #akademiberbagi by @caturpw
  • 34. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) [K] Tentukan Keypoint Campaign Guidelines Tentukan koridor mana yg “boleh” dan mana yg “tidak boleh” untuk masing- masing socmed agent. Set guidelines campaign delivery dan workflow harian selama engagement berlangsung.g g g g #DSMA  #akademiberbagi by @caturpw
  • 35. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Responding & engaging guidelines: • Identified/created platforms for your responses #DSMA  #akademiberbagi by @caturpw
  • 36. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Responding & engaging guidelines: • Create clear/realistic policies and processes for responding on engagement crisis  #DSMA  #akademiberbagi by @caturpw
  • 37. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) [K] Tentukan Keypoint Campaign Guidelines Campaign Delivery & Workflow: • Internal and External Responsibilities C i ti St t i I t ll• Communicating Strategies Internally • Structuring Workflow… • Social Media Agent activities • Content development schedule placement• Content development schedule placement • Specifically engage in producing live content, Eg Specific timing of engagement  on a blog/social network etc? #DSMA  #akademiberbagi by @caturpw
  • 38. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) [T] lakukan Tindakan (action) sesuai guideline Monitor respond atas tindakan yg dilakukanMonitor respond atas tindakan yg dilakukan #DSMA  #akademiberbagi by @caturpw
  • 39. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Identify Action, Reaction and Monitoring the Result: Gunakan guidelines yg sudah dibuat sebagai acuan #DSMA  #akademiberbagi by @caturpw
  • 40. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Social Media Monitoring Tools (FREE) #DSMA  #akademiberbagi by @caturpw
  • 41. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Social Media Monitoring Tools (FREE) #DSMA  #akademiberbagi by @caturpw
  • 42. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Social Media Monitoring Tools (PAY) #DSMA  #akademiberbagi by @caturpw
  • 43. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Social Media Monitoring Tools (PAY) #DSMA  #akademiberbagi by @caturpw
  • 44. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Start to #DSMA  #akademiberbagi by @caturpw
  • 45. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) SOME RULE  of  ENGAGEMENT , by Brian Solis #DSMA  #akademiberbagi by @caturpw
  • 46. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Become a true participant in each community you wish to activate. Move beyond marketing and sales #DSMA  #akademiberbagi by @caturpw Move beyond marketing and sales
  • 47. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Consistently create, contribute, and reinforce service and value #DSMA  #akademiberbagi by @caturpw
  • 48. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Don’t speak at audiences through canned messages. Introduce value, insight and direction with each engagement #DSMA  #akademiberbagi by @caturpw
  • 49. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Establish and nurture beneficial relationships online and in the real world as long as doing so is important to your business. #DSMA  #akademiberbagi by @caturpw
  • 50. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Give back, reciprocate, and recognize notable contributions from participants in your communities. #DSMA  #akademiberbagi by @caturpw
  • 51. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Learn from each engagement and provide a path within the company to adapt and improve products and services. #DSMA  #akademiberbagi by @caturpw
  • 52. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) CONVERSATIONS HAPPEN WITH OR WITHOUT YOU REMEMBER CONVERSATIONS HAPPEN WITH OR WITHOUT YOU #DSMA  #akademiberbagi by @caturpw
  • 53. “pdkt” dulu baru kemudian “lamaran” How to engage customer online (through social media) Engage NOW or DIE, - brian solis Tell me some inputs to improve this presentation content to twitter @caturpwtwitter @caturpw Thanks #DSMA  #akademiberbagi by @caturpwwww.pingfans.com