How To Become More Creative With Branding
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How To Become More Creative With Branding

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Yoris Sebastian Presentation about Creativity with Branding

Yoris Sebastian Presentation about Creativity with Branding

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How To Become More Creative With Branding How To Become More Creative With Branding Presentation Transcript

  • 28.02.09 MENJADI LEBIH CREATIVE DENGAN BRANDING creative perspective by yoris sebastian
  • CREATIVE IN MAKING USE OF BRANDING cost: US$15M revenue: US$176M
  • BRAND CALLED WWTBAM 20 LOCAL VERSION AIRED IN 100 COUNTRIES
  • PARADOX OF CHOICE
  • DIFFERENTIATE YOUR BRAND
  • DIFFERENTIATE YOUR BRAND
  • LUCU VS BODOH
  • WHITE IS DIRTY? THINK DIFFERENT
  • WHITE PACKAGING THINK DIFFERENT
  • THE WORLD THINNEST THINK DIFFERENT
  • APPLE STORE THINK DIFFERENT
  • SO, BRAND IS NOT JUST A LOGO
  • BRAND IS NOT A PRODUCT
  • ORGANIC BRANDING BIG BRAND START SMALL START SINCE 1990
  • CHOOSE THE UNIQUE NAME
  • Pake yang mana? Kenapa?
  • BRAND IS WHAT PEOPLE SAY IT IS
  • THIS IS ME
  • TIME IS CHANGING FEATURES IDENTIFICATION BENEFITS EXPERIENCE “What it is” “What it does” “What you feel” “Who you are”
  • TALK LESS DO MORE
  • LASTWORDS THE MOST IMPORTANT THING IS TO DIFFERENTIATE YOUR BRAND FROM THE OTHERS. BRAND IS NOT ONLY YOUR LOGO AND YOUR BRAND IDENTITY. MAKE YOUR BRAND COMES TO LIFE. IS WHAT PEOPLE SAY NOT THE OTHER WAY AROUND.
  • “EVERY BUSINESS IS A CREATIVE BUSINESS” THANK YOU yorissebastian.com