How To Become More Creative With Branding

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Yoris Sebastian, Chief Creative Officer at OMG Creative Consulting, favorited this 8 months ago
Yoris Sebastian, Chief Creative Officer at OMG Creative Consulting, added this to the group FreSh: Freedom of Sharing
Kapil Mohan, Tech Lead at SlideShare, favorited this 8 months ago

28.02.09 MENJADI LEBIH CREATIVE DENGAN BRANDING creative perspective by yoris sebastian
CREATIVE IN MAKING USE OF BRANDING cost: US$15M revenue: US$176M
BRAND CALLED WWTBAM 20 LOCAL VERSION AIRED IN 100 COUNTRIES
PARADOX OF CHOICE
DIFFERENTIATE YOUR BRAND
DIFFERENTIATE YOUR BRAND
LUCU VS BODOH
WHITE IS DIRTY? THINK DIFFERENT
WHITE PACKAGING THINK DIFFERENT
THE WORLD THINNEST THINK DIFFERENT
APPLE STORE THINK DIFFERENT
SO, BRAND IS NOT JUST A LOGO
BRAND IS NOT A PRODUCT
ORGANIC BRANDING BIG BRAND START SMALL START SINCE 1990
CHOOSE THE UNIQUE NAME
Pake yang mana? Kenapa?
BRAND IS WHAT PEOPLE SAY IT IS
THIS IS ME
TIME IS CHANGING FEATURES IDENTIFICATION BENEFITS EXPERIENCE “What it is” “What it does” “What you feel” “Who you are”
TALK LESS DO MORE
LASTWORDS THE MOST IMPORTANT THING IS TO DIFFERENTIATE YOUR BRAND FROM THE OTHERS. BRAND IS NOT ONLY YOUR LOGO AND YOUR BRAND IDENTITY. MAKE YOUR BRAND COMES TO LIFE. IS WHAT PEOPLE SAY NOT THE OTHER WAY AROUND.
“EVERY BUSINESS IS A CREATIVE BUSINESS” THANK YOU yorissebastian.com