Berpikir Kreatif Bekerja Aktif - Dian Noeh Abubakar

Berpikir Kreatif Bekerja Aktif! Dian Noeh Abubakar 18 May 2011

Diskusi kita hari ini…..1. Perkembangan bisnis komunikasi di era digital2. Bagaimana menghasilkan ide-ide kreatif untuk membuat strategi komunikasi3. Seberapa penting komunikasi dalam dunia bisnis, dan pengalaman apa saja yang bisa dibagikan4. Apakah stamina berpengaruh dalam kinerja dan kreativitas?

The development of communication businessrelates to how we talk in society.

Flat society and participatoryhave enabled two ways communications, which are important for PR and other disciplines in communication industry.

How we talk: social change, education,devices Traditional Integrated Drivers Today, new forms “Do-ers” of influence… 1980s 1990s 2000s Announcements Opinion Experience Presentations Awareness Flat and participation

Everyone is a Journalist Now “When everyone has a blog, a MySpace page or Facebook entry, everyone is a publisher. When everyone has a cell phone with a camera in it, everyone is a paparazzo. When everyone can upload video on YouTube, everyone is filmmaker.”

Online can shapeoffline.Strongercommunities.The Jakarta Globe,23 September 2010.

The Age of Deference Most trusted source Leaders Elders Experts. Celebrities Alternative opinions Friends and family The man on the street Least trusted source. Source: Admap * Sept 2003

The Age of Reference Most trusted The man on the street source Friends and family Alternative opinions Celebrities Experts Elders Leaders Least trusted source Source: Admap * Sept 2003

How to create strategic communications and creative ideas?

The more flat society provide opportunities for us. Enabling participatory. Third party supports. Access, speed, delivering experience are the keys for stronger word of mouth. Strategy:Short and long medium. Leader’s helicopter view. Discover. Action. Communities.

Foundation: brand starts withaspiration. Marc Gobe in his book Emotional Branding said that emotional branding occurs when there is aspiration. Credibility, reputation, stories are built along with generated word of mouth.

How important is communication in the business world

Case studies

The effect of staminain work performance and creativity

Think strategic. Ignite creativity.I am so delighted to have worked in an industrythat requires degree of spirit collaboration.Individuals’ strength that drives teamperformance.It’s like soccer: assemble people with theirunique strength to complement each other andreduce the weakness points.

Think strategic. Ignite creativity.Extra courage / strong mind to step out fromcomfort zone and do things differently.Extra miles and strong will to make thingshappen creative ideas materialized and work.I need to be fit and healthy to strive as a teamand strong individual.

Thank you.___Dian Noeh AbubakarVice President, Weber Shandwick / IndonesiaM +62 855 100 2796dabubakar@webershandwick.com dian_noeh@hotmail.comTwitter: dian_noeh Facebook & LinkedIn: Dian Noeh AbubakarBlog: http://diannoeh.wordpress.comWeber ShandwickAdvocacy starts here.PRWeek International Consultancy of the Year 2009PRWeek Global Agency Report Card 2009 – Gold Medal WinnerThe Holmes Report Global Agency of the Year 2008

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Berpikir Kreatif Bekerja Aktif - Dian Noeh Abubakar

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Berpikir Kreatif Bekerja Aktif - Dian Noeh Abubakar — Presentation Transcript