Business Review
Market Mobile Internet <ul><li>Market trend </li></ul><ul><li>Mobile traffic explosion is just started. </li></ul><ul><li>...
Market Industry Growth
Market Mobile Ads. Market Mobile Traffic
Market We are doing innovations for mobile Internet ! <ul><li>Technology product </li></ul><ul><li>Dorothy  : Mobile inter...
  Dorothy Browser <ul><li>Technology </li></ul><ul><li>World fastest speed </li></ul><ul><li>Good usability with GPU techn...
  Dorothy Browser   Menu Menu
  Dorothy Browser   Features
  Dorothy Browser   Speed
  Dorothy Browser   Dorothy Business  <ul><li>Strategy </li></ul><ul><li>Smart phone first and proprietary next </li></ul>...
  Dorothy Browser   Proprietary platform is still important !  <ul><li>LG </li></ul><ul><li>100M/year shipment in 2008 </l...
  Dorothy Browser   Customers under Dev. <ul><li>Manufacturer </li></ul><ul><li>LG </li></ul><ul><li>Samsung </li></ul><ul...
  Dorothy Browser   Internet Download <ul><li>Closed beta </li></ul><ul><li>Windows Mobile first </li></ul><ul><li>July 10...
  Dorothy Browser   Mobile Ads. for Dorothy  <ul><li>Ads. service </li></ul><ul><li>Starting after 10M download </li></ul>...
  Waffle Web platform    Waffle  <ul><li>Technology </li></ul><ul><li>Mobile Web apps framework </li></ul><ul><li>Providin...
  Waffle Web platform    Naver Phone Concept
  Waffle Web platform    Features
  Waffle Web platform    Architecture
  Waffle Web platform    Web Apps
  Waffle Web platform    Waffle Business Ecosystem Waffle Portal Waffle Phone Waffle Vehicle Waffle Factory
  Waffle Web platform    Waffle Phone <ul><li>Customer : manufacturer and Telco </li></ul><ul><li>LG and Samsung </li></ul...
  Waffle Web platform    Waffle Portal <ul><li>Customer </li></ul><ul><li>SKT and KT </li></ul><ul><li>China Telecom and C...
  Waffle Web platform    Waffle Vehicle <ul><li>Customer </li></ul><ul><li>Hyundai Motor </li></ul><ul><li>Service </li></...
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  1. 1. Business Review
  2. 2. Market Mobile Internet <ul><li>Market trend </li></ul><ul><li>Mobile traffic explosion is just started. </li></ul><ul><li>Mobile internet will have 3x more impact than PC internet. </li></ul><ul><li>Asian market winner will be a global market winner. </li></ul><ul><li>Smart phone </li></ul><ul><li>0.14B unit in 2008 and 0.74B unit 2013 </li></ul><ul><li>Major technology and market driver </li></ul><ul><li>Apple iPhone, Windows Mobile, Android and Symbian </li></ul><ul><li>Business chances </li></ul><ul><li>Solution for mobile Internet platform </li></ul><ul><li>Service for mobile Internet </li></ul><ul><li>Ads. for mobile Internet </li></ul>
  3. 3. Market Industry Growth
  4. 4. Market Mobile Ads. Market Mobile Traffic
  5. 5. Market We are doing innovations for mobile Internet ! <ul><li>Technology product </li></ul><ul><li>Dorothy : Mobile internet browser </li></ul><ul><li>Waffle : Mobile Web framework with 3D interface </li></ul><ul><li>Service </li></ul><ul><li>Parfait : Location based service with context targeting and Web search </li></ul><ul><li>Ciel : Augmented reality and 3D graphics mix with map </li></ul><ul><li>We are starting from technology product and expanding to service. </li></ul>
  6. 6. Dorothy Browser <ul><li>Technology </li></ul><ul><li>World fastest speed </li></ul><ul><li>Good usability with GPU technology </li></ul><ul><li>Leveraging open source power of WebKit community </li></ul><ul><li>Platform </li></ul><ul><li>Smart phone first and major proprietary next </li></ul><ul><li>Windows Mobile 6.1 releasing </li></ul><ul><li>Android and Symbian planning </li></ul><ul><li>Business </li></ul><ul><li>NRE + Royalty for manufacturer </li></ul><ul><li>Service build and profit share for Telco and portal </li></ul><ul><li>Free internet download and mobile Ads. </li></ul>
  7. 7. Dorothy Browser Menu Menu
  8. 8. Dorothy Browser Features
  9. 9. Dorothy Browser Speed
  10. 10. Dorothy Browser Dorothy Business <ul><li>Strategy </li></ul><ul><li>Smart phone first and proprietary next </li></ul><ul><li>LG first and Samsung next </li></ul><ul><li>Free internet release first and Ads. Next </li></ul><ul><li>Platform </li></ul><ul><li>Smart phone </li></ul><ul><li>LG WISE and Samsung SHP </li></ul><ul><li>BREW and WIPI </li></ul><ul><li>Revenue </li></ul><ul><li>NRE + royalty or profit share </li></ul><ul><li>Opera $0.4 royalty from Samsung </li></ul><ul><li>Business status </li></ul><ul><li>Samsung has an exclusive license of Opera in Korea. </li></ul><ul><li>Started a project discussion with LG WISE </li></ul>
  11. 11. Dorothy Browser Proprietary platform is still important ! <ul><li>LG </li></ul><ul><li>100M/year shipment in 2008 </li></ul><ul><li>WISE : 50M/year shipment, 50% (cf. LG ARENA) </li></ul><ul><li>BREW : 30M/year shipment, 30% </li></ul><ul><li>Samsung </li></ul><ul><li>200M/year shipment in 2008 </li></ul><ul><li>SHP : 80M/year shipment, 40% (cf. Samsung JET) </li></ul><ul><li>BREW : 40M/year shipment, 20% </li></ul><ul><li>20% of feature phones are similar to smart phone. </li></ul>
  12. 12. Dorothy Browser Customers under Dev. <ul><li>Manufacturer </li></ul><ul><li>LG </li></ul><ul><li>Samsung </li></ul><ul><li>DigitalCube </li></ul><ul><li>Cowon </li></ul><ul><li>Hyundai Motor </li></ul><ul><li>Telco </li></ul><ul><li>SKT </li></ul><ul><li>KT </li></ul><ul><li>China Mobile </li></ul><ul><li>China Unicom </li></ul><ul><li>China Telecom </li></ul>
  13. 13. Dorothy Browser Internet Download <ul><li>Closed beta </li></ul><ul><li>Windows Mobile first </li></ul><ul><li>July 10, 2009 ~ Aug. 9, 2009 </li></ul><ul><li>Limited beta testers </li></ul><ul><li>Open beta </li></ul><ul><li>Aug. 10, 2009 </li></ul><ul><li>Unlimited beta testers </li></ul><ul><li>Free download </li></ul><ul><li>Sep. 10, 2009 </li></ul>
  14. 14. Dorothy Browser Mobile Ads. for Dorothy <ul><li>Ads. service </li></ul><ul><li>Starting after 10M download </li></ul><ul><li>Smart phone only </li></ul><ul><li>Sep. 10, 2010 starting </li></ul><ul><li>Ads. method </li></ul><ul><li>1st page selling (cf. Firefox $80M revenue from Google) </li></ul><ul><li>1st page selling at different time </li></ul><ul><li>Mobile context targeted ads. View </li></ul><ul><li>Ads. alliance </li></ul><ul><li>Google, Overture and AdMob </li></ul><ul><li>Naver, Yahoo, Sina and Baidu </li></ul>
  15. 15. Waffle Web platform Waffle <ul><li>Technology </li></ul><ul><li>Mobile Web apps framework </li></ul><ul><li>Providing easy and fast Web accessibility </li></ul><ul><li>Local resource access and 3D interface </li></ul><ul><li>Target platform </li></ul><ul><li>Smart phone first and major proprietary next </li></ul><ul><li>Windows Mobile 6.1 ready at Aug. 2009 </li></ul><ul><li>Android and Symbian planning </li></ul><ul><li>Business </li></ul><ul><li>NRE + Royalty for manufacturer </li></ul><ul><li>Service build and profit share for Telco and portal </li></ul>
  16. 16. Waffle Web platform Naver Phone Concept
  17. 17. Waffle Web platform Features
  18. 18. Waffle Web platform Architecture
  19. 19. Waffle Web platform Web Apps
  20. 20. Waffle Web platform Waffle Business Ecosystem Waffle Portal Waffle Phone Waffle Vehicle Waffle Factory
  21. 21. Waffle Web platform Waffle Phone <ul><li>Customer : manufacturer and Telco </li></ul><ul><li>LG and Samsung </li></ul><ul><li>SKT and KT </li></ul><ul><li>China Telecom and China Unicom </li></ul><ul><li>Platform </li></ul><ul><li>Proprietary and smart phone </li></ul><ul><li>Providing Waffle and SDK </li></ul><ul><li>Revenue </li></ul><ul><li>Manufacturer : NRE + Royalty </li></ul><ul><li>Telco : NRE + profit share </li></ul><ul><li>Business status </li></ul><ul><li>Started a discussion with LG for WISE </li></ul><ul><li>Started a project with SKT for new web platform </li></ul><ul><li>Started a discussion with KT and China Telecom for 4 screen platform </li></ul>
  22. 22. Waffle Web platform Waffle Portal <ul><li>Customer </li></ul><ul><li>SKT and KT </li></ul><ul><li>China Telecom and China Unicom </li></ul><ul><li>Naver, Yahoo Japan and Sina.com </li></ul><ul><li>Service </li></ul><ul><li>Renovating existing mobile service for Telco and portal </li></ul><ul><li>Providing new mobile service (cf. LBS) </li></ul><ul><li>Revenue </li></ul><ul><li>NRE + profit share with traffic </li></ul><ul><li>Business status </li></ul><ul><li>Started a project with SKT for Nate Renovation </li></ul><ul><li>Started a discussion with Naver </li></ul>
  23. 23. Waffle Web platform Waffle Vehicle <ul><li>Customer </li></ul><ul><li>Hyundai Motor </li></ul><ul><li>Service </li></ul><ul><li>Renovating existing vehicle service </li></ul><ul><li>Providing new vehicle service </li></ul><ul><li>Cf. music streaming download at gas station </li></ul><ul><li>Revenue </li></ul><ul><li>NRE + Royalty </li></ul><ul><li>Business status </li></ul><ul><li>Started a discussion for Mozen renovation with Hyundai Motor </li></ul>

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