One day "bootcamp" for researchers on using social media to increase research impact.

1. GROW YOUR
RESEARCH
IMPACT THROUGH
SOCIAL MEDIA
JOYCE
SEITZINGER
RMIT
RESEARCH
OFFICE
DECEMBER 2015

2. JOYCE SEITZINGER
• Founder Academic Tribe
• Education Technologist
• Learning Designer
• Digital Coach
• Researcher
• @catspyjamasnz
• Slideshare.net/catspyjamas

3. SCHEDULE
9.30
-­‐
10.45
Part
1:
In
the
first
morning
session
we
will
work
to
build
or
complete
your
Google
Scholar,
ResearchGate
and
Academia.edu
profiles.
We
will
explore
the
funcDonaliDes
in
these
plaEorms
and
answer
any
quesDons
you
may
have.
10.45
-­‐
11.00
Morning
break
11.
00
-­‐
12.45
Part
2:
In
the
second
part
of
the
morning
we
will
work
with
TwiKer,
LinkedIn
and
other
common
social
networking,
communicaDon
and
collaboraDon
tools.
We
will
visit
popular
research
communiDes
on
these
plaEorms,
and
explore
how
you
can
use
them
in
your
research
pracDce.

4. SCHEDULE
12.45-­‐1.15
Lunch
1.15
-­‐
3.00
Part
3:
ANer
lunch,
we
will
look
at
the
different
forms
in
which
people
share
their
research
and
you
will
work
on
preparing
an
artefact
based
on
your
research
that
is
ready
to
share
via
social
media.
3.00-­‐3.15
ANernoon
break
3.15
-­‐
4.30
Part
4:
In
the
last
session
of
the
day,
we
will
look
at
curaDon
tools
&
strategies
that
can
help
minimise
informaDon
overload,
as
well
as
other
management
and
scheduling
apps.
We
will
also
help
you
to
set
up
a
personal
social
media
strategy
that
supports
your
work.

5. MAKE THE MOST OF THIS DAY
• Be open
• Try things / Break things
• Share often
• Ask questions
• Help each other
• Share your screens
• Be prepared for change
• Walk around, stretch, drink water

6. INTRO: YOUR BIO IN 160
CHARACTERS

7. WHY DO ACADEMICS USE SOCIAL
MEDIA?
• Write on post-its as many reasons as you
can think of
• 1 core idea per post-it
• 5-7 words per post-it
• Collect on the wall
• Group by themes

8. PART 1: YOUR PROFILE

9. WHERE DO YOU LIVE ONLINE?

10. WHERE DO YOU LIVE ONLINE?

11. WHAT’S YOUR STORY?
Dr. Pat Thomson, an expert and prolific blogger on academic
practice and academic identity, shares the following:
I think about the academic profile as a narrative. It is a
narrative of the scholar we are and the scholar
want to be. Put more simply, an academic profile is a story
we tell to ourselves and to other people and organisations. Our
profile story focuses on the kinds of scholarly work we have
done, can do and hope to do in the future. It signals the
particular scholarly interests we have, what we stand for and
what we think is important. It brings together our various
experiences, publications, networks, teaching and professional
relationships. It traces our intellectual history and points to a
path ahead.

12. WHAT’S YOUR STORY?
Activity (20 minutes)
(Re)write 160 character bio (suitable for social
profiles)
(Re)write a 2-3 paragraph bio (suitable for
longer profiles, like blog or The Conversation)
Feedback in pairs
Share

13. WHAT’S YOUR AIM?
Dr. Pat Thomson, an expert and prolific blogger on academic
practice and academic identity, shares the following:
• An academic profile is also highly performative. It has
to do work for us. The work we want our profile to do
varies, but generally includes:
• (1) instrumental work. We want our academic profile to help
us do something – get a job either outside or inside a
university, get funding, get published, tell readers who we are
and the basis on which we write.
• (2) disciplinary and scholarly work. We want our academic
profile to indicate the kinds of intellectual traditions we work
in, show the scholarly/policy/practice/professional
communities with whom we sit and talk, and the ways in
which our intellectual contributions to policy/practice/
scholarly conversations have gone and will go.

14. WHAT’S YOUR AIM?
Activity (10 minutes)
Write down three aims for your online
profile and activities
Adjust bio’s if necessary
Share

15. CHOOSE YOUR VISUALS

16. EXPLORE VISUALS OF OTHERS
Activity (10 minutes)
Find public profiles of peers or experts in
your field (LinkedIn, Twitter or Facebook)
Note what you like / don’t like
Share

17. SCOPUS

18. SCOPUS
Activity (10 min)
Do your own Scopus check
Take notes. Is anything missing? Mistaken
identity
Report

19. GOOGLE SCHOLAR
hKp://blog.impactstory.org/impact-­‐challenge-­‐
day-­‐3-­‐google-­‐scholar/

20. ACADEMIA.EDU
hKp://blog.impactstory.org/impact-­‐challenge-­‐
day-­‐1-­‐academia-­‐edu/

21. RESEARCHGATE
hKp://blog.impactstory.org/impact-­‐challenge-­‐
day-­‐2-­‐researchgate/

23. PART 2: CONNECTING TO
COMMUNITIES

24. A PERSONAL RESEARCH
NETWORK FRAMEWORK

25. -JOI ITO
I DON’T THINK THAT EDUCATION
IS ABOUT CENTRALIZED INSTRUCTION
ANYMORE;
RATHER, IT IS THE PROCESS [OF]
ESTABLISHING ONESELF AS
A NODE IN A BROAD
NETWORK OF DISTRIBUTED CREATIVITY.

26. ENVIRONMENT
NETWORK
PERSONAL LEARNING
PERSONAL LEARNING

27. -ALEC COUROS

28. ABOUT THE TOOLS

29. ABOUT THE PEOPLE
cc
licensed
flickr
photo
by
shareski:
hKp://flickr.com/photos/shareski/465487261/

31. COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION

32. COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION

34. ACADEMIC TWEETING

35. TWITTER

36. ACADEMIC INFLUENCE ON
TWITTER
The
impression
of
capacity
for
meaningful
contribu>on
is
key
to
culDvaDng
influence
and
the
regard
of
acDvely
networked
peers.
The
value
and
meaning
of
that
sense
of
contribuDon
is
Ded
in
part
to
the
ways
in
which
network
signals
operate
individual
to
individual…
Dr.
Bonnie
Stewart
hKp://theory.cribchronicles.com/2015/03/10/open-­‐to-­‐influence-­‐academic-­‐
influence-­‐on-­‐twiKer-­‐the-­‐short-­‐version/

37. IS IT WORTH IT?
hKp://www.lindau-­‐nobel.org/the-­‐verdict-­‐is-­‐blogging-­‐or-­‐tweeDng-­‐about-­‐research-­‐papers-­‐
worth-­‐it/
Melissa
Terras

38. CONFERENCE/ BACKCHANNEL

39. TWITTER
AcDvity
(30
minutes)
• Write
your
username
or
set
up
profile
• Tweak
your
bio
• Send
a
tweet
with
our
hashtag
• Explore
#ecrchat
#phdchat
• Find
other
#s
for
your
field
• Begin
following
others
• Discover
and
create
lists
for
“snowballing”

40. LINKEDIN
AcDvity
(20
minutes)
• Tweak
your
bio
with
newly
wriKen
one
• Find
other
colleagues/experts
and
connect
with
them
• Add
your
interests
• Share
status
updates
• Groups
+
Pulse

41. ACADEMIA.EDU
AcDvity
(20
minutes)
• Find
other
colleagues/experts
and
connect
with
them
• Add
your
interests
• Bookmark
or
download
papers
• Explore
the
Sessions
funcDon

42. RESEARCHGATE
AcDvity
(20
minutes)
• Find
other
colleagues/experts
and
connect
with
them
• Add
your
interests
• Bookmark
or
download
papers
• Explore
the
Q&A
funcDon

43. GOOGLE+ DRIVE + HANGOUTS
AcDvity
(20
minutes)
• What
is
Google+
• CollaboraDve
wriDng
• Hangouts

44. FACEBOOK: ACTION RESEARCH
WITH A COMMUNITY

45. COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION

46. PART 3: GETTING READY
TO SHARE

47. START EASY
Activity (15 minutes)
• Share something someone else created
• Find an interesting news story, The
Conversation article, blog post or
scholarly article
• Share it on your Twitter and LinkedIn
• Don’t forget to credit the author

48. CREATE SOMETHING TO SHARE
a. Write a blog post
b. Set up a crowdfunding campaign
c. Share a presentation
d. Create visual “shareables” for a sharing
campaign or for a poster
e. Share early work
f. Create a short video

49. ACADEMIC BLOGGING
Using social media has helped give my research a media
profile which otherwise would have been impossible,
particularly at this stage of my career. It’s made me easy
to discover for journalists and it’s helped me
forged a rich array of connections with the broader
community who have been the subject of my research.
I’ve also found that, increasingly, journalists have read
my blog posts or listened to my podcasts before they
contact me and it hugely aids the subsequent
dialogue.
Mark Carrigan
http://blogs.lse.ac.uk/impactofsocialsciences/
2013/02/04/the-value-of-academic-blogging/

50. A. WRITE A BLOG POST
• Explore science blogs (Science-book-a-day,
Astrokatie, others)
• Find research blogs in your area
• Analyse: what works, what would suit you?
• Choose a platform (own blog or The Conversation
or Medium)
• Based on your research, write a blog post
• http://blog.impactstory.org/impact-challenge-
science-blog/

51. CROWDFUNDING

52. CROWDFUNDING

53. B. SET UP A CROWDFUNDING
CAMPAIGN
• Explore Research My World and other research
crowdfunding projects
• Find out about crowdfunding platforms
• Find crowdfunding stories
• Analyse: what works, what would suit you?
• Choose a platform (own blog or The Conversation or
Medium)
• Based on your research, write the initial story, think of
rewards, what funding would you seek, sketch
storyline
https://theresearchwhisperer.wordpress.com/tag/
crowdfunding/page/2/

54. SHARE/CREATE PRESENTATION
hKp://blog.impactstory.org/impact-­‐challenge-­‐slideshare/

55. C. SHARE A PRESENTATION
• Explore Slideshare, Haikudeck, Prezi
• Find exemplars in your own field
• Tip: look for conferences or experts
• Analyse: what works, what would suit you?
• Choose one of those platforms to publish
your presentation
• Adjust your presentation for visual impact
(think images/fonts) and consider copyright
• http://blog.impactstory.org/impact-
challenge-slideshare/

56. CREATE “SHAREABLES”

57. SHARE EARLY WORK

58. SHARE EARLY, SHARE OFTEN
Jason
Priem
hKp://www.nature.com/nature/
journal/v495/n7442/full/
495437a.html

59. PART 4: CURATION,
MEASUREMENT &
MANAGEMENT

60. WE GRAZE ON
INFORMATION
NEW NORMAL
PEW RESEARCH

62. Artefacts
Discovery
SelecDon
CollecDon
Sharing
Social curation is: “the discovery, selection,
collection and sharing of digital artefacts by an individual
for a social purpose such as learning,
collaboration, identity expression or
community participation.”
- Joyce Seitzinger

63. Artefacts
Discovery
SelecDon
CollecDon
Sharing
The
social
cura>on
process

64. CURATION CANVAS

65. CURATION TOOLS NOT TO MISS

66. MONITOR ANALYTICS & ADJUST

67. ALTMETRICS
“the new, online tools of scholarship begin to
give public substance to the
formally ephemeral roots of
scholarship: the discussions never
transcribed, the annotations never shared, the
introductions never acknowledged, the
manuscripts saved and reread but never cited.
These backstage activities are now increasingly
tagged, catalogued, and archived on blogs,
Mendeley, Twitter, and elsewhere.”
Jason
Priem
hKp://blogs.lse.ac.uk/impactofsocialsciences/2011/11/21/altmetrics-­‐
twiKer/

68. Slide
Stacy
Konkiel,
Impactstory
hKp://www.slideshare.net/Impactstory/the-­‐right-­‐metrics-­‐for-­‐generaDon-­‐open-­‐open-­‐access-­‐
week-­‐2014

69. Slide
Stacy
Konkiel,
Impactstory
hKp://www.slideshare.net/Impactstory/the-­‐right-­‐metrics-­‐for-­‐generaDon-­‐open-­‐open-­‐access-­‐
week-­‐2014

70. ALTMETRICS – TRACKING YOUR
DATA DOPPELGANGER

71. ALTMETRIC PLATFORMS

72. EDITORIAL CALENDAR

73. EDITORIAL CALENDAR

74. MANAGEMENT & SCHEDULING

75. QUESTIONS?

76. TIP!
hKp://blogs.lse.ac.uk/impactofsocialsciences/

77. Joyce Seitzinger
@catspyjamasnz
@academictribe
joyce@academictribe.co
BE A NODE IN OUR NETWORK!