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Your WordPress Blog as Your Hub: Content, Conversation and Connections
 

Your WordPress Blog as Your Hub: Content, Conversation and Connections

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From my presentation: Is your blog or website the hub for your social media marketing? Find out why your blog should be your home base and how to use it to connect with and reinforce all your other ...

From my presentation: Is your blog or website the hub for your social media marketing? Find out why your blog should be your home base and how to use it to connect with and reinforce all your other marketing efforts.

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    Your WordPress Blog as Your Hub: Content, Conversation and Connections Your WordPress Blog as Your Hub: Content, Conversation and Connections Presentation Transcript

    • Your WordPress Blog as a Hub: Content, Conversations & Connectionsbob dunn - WordPress trainer
    • digital real estateyou are on their platform
    • what the heck was blogger doing here?
    • almost there
    • your hub - a self-hosted WordPress site
    • what is better about being self-hosted?you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO you don’t have to deal with other businesses ads you can monetize your blog
    • contentMost won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
    • Be generouswith whitespace, subheadlines andbullets
    • photos can get you 50% more readers...
    • understand the difference betweenwriting for Google and writing foryour readers
    • post at least once a week andbe consistent
    • beuseful
    • entertain yourreader
    • reviveoldposts
    • don’t stray to far fromyour niche
    • conversationThe 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.
    • so, iscommentingdead?
    • moderation
    • there was a time for this:1970’s, listening to Pink Floyd,and small, funny colored pills
    • livefyre.com
    • livefyre.com
    • livefyre.com
    • nrelate Related Content
    • the do’s and don’tsof getting morecomments
    • do createengagingcontent
    • don’twritecrap
    • do ask aquestion ?
    • don’t trick your readers
    • do commenton other blogs
    • don’t beg
    • do use social media
    • don’t justbroadcast
    • do provoke conversation
    • don’t expectmiracles
    • and when you’recommenting...
    • do give thoughtfulcomments
    • don’t be a jerk
    • do share your opinion
    • don’t changethe topic
    • connections
    • connect where you are activenumbers aren’t everything - think of how you want to build your connections don’t take on the world
    • social media widget
    • sharingDigg Digg Sociable for WP 30
    • RSS(Really Simple Syndication or Rich Site Summary)
    • RSS (Really Simple Syndication or Rich Site Summary)Make it easy to sign up for your RSS feedCreate an email signup
    • RSS (Really Simple Syndication or Rich Site Summary)Make it easy to sign up for your RSS feedCreate an email signup
    • feedburner.google.com
    • automation?
    • CUSTOMSIDEBARS
    • now those2 criticalpages forconnecting
    • ABOUT YOU
    • write an irresistible about pagewhat you do and for whomyour mission/blog’s purpose for beingan interesting, relevant bioa sense of your personality
    • PHOTOS
    • CONTACT
    • so in a nutshell connect, share and be social it’s not all one way, social is two-waydon’t just broadcast, create conversation make your WordPress site the hub!
    • Bob Dunn425.223.0022skype: savvywordpress@bobwpfacebook.com/savvywordpresslinkedin.com/in/bobdunn1