What Is WordPress and Why Is Everyone Talking About It?


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This workshop is perfect if you are a beginner or still on the fence. We'll look at the major issues you should consider before diving into the WordPress waters.

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What Is WordPress and Why Is Everyone Talking About It?

  1. 1. What Is WordPress and Why Is Everyone Talking About It?
  2. 2. WordPress Hands-on: Learn Howto Manage Your Blog or Website Tuesday, October 25th - 9:30 am - 12:30 pm Bellevue - $49 WordPress: How To EasilyCustomize with Genesis and Its Child Themes Thursday, Nov. 17th - 9:30 am - 12:30 pm Bellevue - $49
  3. 3. THE HYPE! is WordPress the the answer to all our prayers?
  4. 4. What is WordPress? an Open Source project or FREE Software The freedom to run the program, for any purpose.■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a precondition for this.■ The freedom to redistribute copies so you can help your neighbor.■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
  5. 5. vs. setup customization and advanced usecopyrights and ownership of content search optimization and traffic
  6. 6. WordPress.com vs.WordPress.org
  7. 7. WordPress.com vs. self-hosted
  8. 8. WordPress.com vs. self-hosted what are the other differences? COST - free software.com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  9. 9. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  10. 10. WordPress.com vs. self-hosted what are the other differences? THEMES.com - limited to over 75 free themes + a few premium themesself-hosted - hundreds and hundreds, including premium themes
  11. 11. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS.com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  12. 12. WordPress.com vs. self-hosted what are the other differences? UPDATES & BACKUPS .com - done for you self-hosted - you will need to do them
  13. 13. WordPress.com - Typepad - Blogger GoDaddys Website Tonight Weebly - Build Your Site - SquareSpace blah, blah, blah Self-hosted WP - youown your content and it’s not on someone else’s
  14. 14. What should I look for in a host?• Will you be able to make all changes to the account yourself, including contactchanges, credit card changes, etc?• Can you cancel the hosting yourself?• Is email boxes, bandwidth, etc. limited?• Can you install WordPress easily?• Do you have full FTP access to your files?• Do you have full access to the control panel and your databases?• Do you have access to your phpAdmin and databases?• Does the host use the most current software?• Can you get support directly from the hosting service? Ask around and talk to people who you trust...
  15. 15. The Inner GutsThe Control Centeraka The Dashboard
  16. 16. THEMESA theme is a collection of files that work together toproduce a graphical interface with an underlyingunifying design for a weblog. A theme modifies theway the weblog is displayed, without modifying theunderlying software. Essentially, the WordPress themesystem is a way to skin your weblog.
  17. 17. so how do I find the theme thatworks for me?
  18. 18. free theme vs.premium theme stability support updates
  19. 19. free - simple features
  20. 20. free - more custom features
  21. 21. premium -out of the box
  22. 22. premium -out of the box
  23. 23. premium from scratch frameworks
  24. 24. Other things to consider Licensing, Support & Updates Look at other WP sites in your industryDon’t be afraid to look at themes customized for your industry Think long-term and do ask around for suggestions
  25. 25. Plugins Plugins are designed to offeradditional functionality to the blog or website. They help the engine roar.
  26. 26. Akismet All In One SEO WP3 Cache Google Analytics Google XML SitemapsContact Form 7 or Gravity Forms Vipers Video Quick Tags
  27. 27. WidgetsA widget in WordPress, is like a plugin, butdesigned to provide a simple way to arrange thevarious elements of your sidebar content (knownas "widgets") without having to change any code.
  28. 28. Setting up your widgets
  29. 29. 3 more things to know aboutWordPress
  30. 30. backing up you will need to make sure and have your database and WordPress files always backed up
  31. 31. wp-db-backup plugin for database FTP softwareFileZilla for file backups or BuddyBackup for full backups
  32. 32. securitylots of ways tomake your sitesecure through settings and plugins....
  33. 33. username & passwordplugin andWordPress updates
  34. 34. SEOsearch engine optimization
  35. 35. and WordPressis organicallySEO friendly
  36. 36. do fill out yourblogs name and tagline
  37. 37. permalinks
  38. 38. alt title
  39. 39. So what now?
  40. 40. create asandbox
  41. 41. What kind of support is out there? How comfortable am I with technology?Am I the kind that will dig in and do it myself? Or do I hire someone + customize?
  42. 42. Thanks! Bob Dunn 425.223.0022 bob@bobwp.com @bobwp facebook.com/savvywordpress linkedin.com/in/bobdunn1