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What is WordPress and Why Is Everyone Talking About it
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What is WordPress and Why Is Everyone Talking About it

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  • Transcript

    • 1. What Is WordPress and Why Is Everyone Talking About It?
    • 2. WordPress Hands-on:Learn How to ManageYour Blog or WebsiteThursday, Feb. 9th - 9:30 am - 12:30 pm Bellevue - $49
    • 3. getting started with WordPress 27 videosover 6.5 hours of training Installing and Setting Up WordPress Creating Posts and Pages, Categories and Tags, and Inserting Media Links, Widgets and Plugins Menus and Themes
    • 4. THE HYPE! is WordPress the the answer to all our prayers?
    • 5. What is WordPress? an Open Source project or FREE Software The freedom to run the program, for any purpose.■ The freedom to study how the program works, and change it to make it do what you wish. Access to the source code is a precondition for this.■ The freedom to redistribute copies so you can help your neighbor.■ The freedom to distribute copies of your modified versions to others. By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
    • 6. vs.
    • 7. vs.setup
    • 8. vs. setupcustomization and advanced use
    • 9. vs. setup customization and advanced usecopyrights and ownership of content
    • 10. vs. setup customization and advanced usecopyrights and ownership of content search optimization and traffic
    • 11. WordPress.com vs.WordPress.org
    • 12. WordPress.com vs. self-hosted
    • 13. WordPress.com vs. self-hosted what are the other differences? COST - free software.com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
    • 14. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
    • 15. WordPress.com vs. self-hosted what are the other differences? THEMES.com - limited to over 75 free themes + a few premium themesself-hosted - hundreds and hundreds, including premium themes
    • 16. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS.com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
    • 17. WordPress.com vs. self-hosted what are the other differences? UPDATES & BACKUPS .com - done for you self-hosted - you will need to do them
    • 18. WordPress.com - Typepad - Blogger GoDaddys Website Tonight Weebly - Build Your Site - SquareSpace blah, blah, blah Self-hosted WP - youown your content and it’s not on someone else’s
    • 19. What should I look for in a host?
    • 20. What should I look for in a host?• Will you be able to make all changes to the account yourself, including contactchanges, credit card changes, etc?• Can you cancel the hosting yourself?• Is email boxes, bandwidth, etc. limited?• Can you install WordPress easily?• Do you have full FTP access to your files?• Do you have full access to the control panel and your databases?• Do you have access to your phpAdmin and databases?• Does the host use the most current software?• Can you get support directly from the hosting service? Ask around and talk to people who you trust...
    • 21. The Inner GutsThe Control Centeraka The Dashboard
    • 22. THEMESA theme is a collection of files that work together toproduce a graphical interface with an underlyingunifying design for a weblog. A theme modifies theway the weblog is displayed, without modifying theunderlying software. Essentially, the WordPress themesystem is a way to skin your weblog.
    • 23. so how do I find the theme thatworks for me?
    • 24. free theme vs.premium theme
    • 25. free theme vs.premium theme stability
    • 26. free theme vs.premium theme stability support
    • 27. free theme vs.premium theme stability support updates
    • 28. free - simple features
    • 29. free - more custom features
    • 30. premium -out of the box
    • 31. premium -out of the box
    • 32. premium from scratch frameworks
    • 33. Other things to consider
    • 34. Other things to consider Licensing, Support & Updates
    • 35. Other things to consider Licensing, Support & UpdatesLook at other WP sites in your industry
    • 36. Other things to consider Licensing, Support & Updates Look at other WP sites in your industryDon’t be afraid to look at themes customized for your industry
    • 37. Other things to consider Licensing, Support & Updates Look at other WP sites in your industryDon’t be afraid to look at themes customized for your industry Think long-term
    • 38. Other things to consider Licensing, Support & Updates Look at other WP sites in your industryDon’t be afraid to look at themes customized for your industry Think long-term and do ask around for suggestions
    • 39. Plugins Plugins are designed to offeradditional functionality to the blog or website. They help the engine roar.
    • 40. Akismet
    • 41. AkismetAll In One SEO
    • 42. AkismetAll In One SEO WP3 Cache
    • 43. AkismetAll In One SEO WP3 CacheGoogle Analytics
    • 44. Akismet All In One SEO WP3 Cache Google AnalyticsGoogle XML Sitemaps
    • 45. Akismet All In One SEO WP3 Cache Google Analytics Google XML SitemapsContact Form 7 or Gravity Forms
    • 46. Akismet All In One SEO WP3 Cache Google Analytics Google XML SitemapsContact Form 7 or Gravity Forms Vipers Video Quick Tags
    • 47. WidgetsA widget in WordPress, is like a plugin, butdesigned to provide a simple way to arrange thevarious elements of your sidebar content (knownas "widgets") without having to change any code.
    • 48. Setting up your widgets
    • 49. 3 more things to know aboutWordPress
    • 50. backing up you will need to make sure and have your database and WordPress files always backed up
    • 51. wp-db-backup plugin for database FTP softwareFileZilla for file backups or BuddyBackup for full backups
    • 52. securitylots of ways tomake your sitesecure through settings and plugins....
    • 53. username & passwordplugin andWordPress updates
    • 54. SEsearch engine optimization
    • 55. and WordPressis organicallySEO friendly
    • 56. do fill out yourblogs name and tagline
    • 57. permalinks
    • 58. alt title
    • 59. So what now?
    • 60. create asandbox
    • 61. What kind of support is out there?
    • 62. What kind of support is out there?How comfortable am I with technology?
    • 63. What kind of support is out there? How comfortable am I with technology?Am I the kind that will dig in and do it myself?
    • 64. What kind of support is out there? How comfortable am I with technology?Am I the kind that will dig in and do it myself? Or do I hire someone + customize?
    • 65. Thanks! Bob Dunn 425.223.0022 bob@bobwp.com @bobwp facebook.com/savvywordpress linkedin.com/in/bobdunn1