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Savvy Blogging with WordPress: Getting Started
 

Savvy Blogging with WordPress: Getting Started

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the revised version of my popular workshop.

the revised version of my popular workshop.

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    Savvy Blogging with WordPress: Getting Started Savvy Blogging with WordPress: Getting Started Presentation Transcript

    • SAVV Y BLOGGINGwith WordPressGetting StartedDon’t try to make money with a blog. Make money with a business, andmarket it with a blog. - remarkablogger
    • Do I need a blog?
    • How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
    • WordPress.com vs.WordPress.org
    • WordPress.com vs.self-hosted WordPress
    • WordPress.com vs. self-hosted what are the other differences? COST - free software .com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting .com - updated and backedup for youself-hosted - you will need to update and backup yourself
    • WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
    • WordPress.com vs. self-hosted what are the other differences? THEMES .com - limited to over 75 free themes + some premium themes self-hosted - hundreds and hundreds, including premium themes
    • WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS.com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
    • other stuff ad, affiliates, etcyou are on their platform, so read the terms of use
    • YOUR THEME Free vs. Paid changing themesout of the box vs. customized flexibility support licensing
    • starting outcomment on blogs • look at blogs in your industry
    • Brand your blog
    • it’s your voice, beyourself
    • Make it easy tonavigate your blog
    • Categories & Tags Widget
    • connecting
    • RSSRSS (Really Simple Syndication or Rich Site Summary) is afamily of Web feed formats used to publish frequentlyupdated works—such as blog entries, news headlines,audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
    • SHARE
    • So now for just a few plugins
    • Akismet
    • SOCIALMEDIAWIDGET
    • Contact Form 7
    • Gravity Forms
    • WP - DB - Backup BackupBuddy
    • Google Analytics - Webmaster Tools
    • All in One SEO
    • Viper’s Video Quicktags Viper’s Video Quicktags
    • Audio Player
    • and more ways to make your Blog User Friendly Use a clean design and make your posts super-easyto read-use bullets and whitespace Make it easy to leave a comment Make it easy for readers to contact you Connect between your blog and website
    • CONTENT is KING!
    • You Need to Know This About Your Readers1. The 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.2. Most won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
    • Where can I get ideas to blog about?
    • Watch and listen
    • Family relationships and life experiences
    • Problemsof yourcustomersor clients
    • Industry blogsand forums
    • Workshops &conferences
    • Your old posts
    • Comments fromyour readers
    • tips to make your content shine
    • understand the difference between writing for Google and writing for your readers
    • be fairly consistent
    • be useful
    • entertain your reader
    • write headlines that grab your reader
    • revive old posts
    • don’t stray to far from your niche
    • encourage comments
    • comentluv
    • livefyre
    • monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other adsa lot of freakin’ traffic
    • GET THE WORD OUTRegister your blog with GoogleComment on other blogsJoin discussionsUse social media and feedsAdvertise your blog everywhere
    • bob dunn - WordPress trainer, coach & blogger425.223.0022bobwp.combob@bobwp.comtwitter: @bobwp