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Savvy Blogging - PDX 09-2010
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Savvy Blogging - PDX 09-2010

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The presentation we did for a Lunch and Learn in Portland.

The presentation we did for a Lunch and Learn in Portland.

Published in: Technology

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  • Transcript

    • 1. SavvyWP © 2010 SAVV Y BLOGGING Don’t try to make money with a blog. Make money with a business, and market it with a blog. - remarkablogger
    • 2. How can a blog help your biz?
    • 3. How can a blog help your biz?
    • 4. How can a blog help your biz? Increase Traffic to Your Website
    • 5. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience
    • 6. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself
    • 7. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility
    • 8. How can a blog help your biz? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility Helps You to Reach Out & Know Your Customers
    • 9. How to Get Started
    • 10. get focused
    • 11. get focused read other blogs
    • 12. get focused read other blogs comment on blogs
    • 13. get focused read other blogs comment on blogs then decide...
    • 14. Choose a blogging platform
    • 15. Choose a blogging platform typepad
    • 16. Choose a blogging platform typepad blogger
    • 17. Choose a blogging platform
    • 18. Wo r d P r e s s
    • 19. Wo r d P r e s s
    • 20. Connect and share Make it user-friendly
    • 21. an even more user-friendly
    • 22. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace
    • 23. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Do include an “About” page and “Contact” page
    • 24. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Do include an “About” page and “Contact” page Make it easy to leave a comment
    • 25. an even more user-friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Do include an “About” page and “Contact” page Make it easy to leave a comment Use photos
    • 26. Juice it up with SEO search engine optimization
    • 27. Juice it up with SEO search engine optimization
    • 28. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly
    • 29. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks
    • 30. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks Use keywords wisely
    • 31. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks Use keywords wisely Give you images alt-tags
    • 32. Juice it up with SEO search engine optimization WordPress is naturally SEO friendly Pingbacks and trackbacks Use keywords wisely Give you images alt-tags Take advantage of built in SEO or use plugins
    • 33. How to get the word out
    • 34. How to get the word out Register your blog with Google
    • 35. How to get the word out Register your blog with Google Comment on other blogs
    • 36. How to get the word out Register your blog with Google Comment on other blogs Join discussions
    • 37. How to get the word out Register your blog with Google Comment on other blogs Join discussions Use social media and feeds
    • 38. How to get the word out Register your blog with Google Comment on other blogs Join discussions Use social media and feeds Advertise your blog everywhere
    • 39. You Need to Know This About Your Readers
    • 40. You Need to Know This About Your Readers 1. The 90-9-1 rule:
    • 41. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment).
    • 42. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them.
    • 43. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments.
    • 44. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully
    • 45. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post.
    • 46. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post. • 79% of readers scan, rather than read.
    • 47. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post. • 79% of readers scan, rather than read. • Only 16% will read the whole page.
    • 48. 6 Ways to Fix a Boring Headline
    • 49. make an interesting comparison
    • 50. promise to solve a problem
    • 51. make a controversial statement – and defend it
    • 52. connect yourself to a big name
    • 53. make an outrageous (but true) statement
    • 54. take a stand on an issue
    • 55. S av v y W P. c o m C a t s E y e W r i t e r. c o m Bob Dunn | Judy Dunn bob@savvywp.com | judy@catseyewriter.com 425.223.0022 | 253.884.9752