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The Get Engaged Tour in Seattle - Blogging for Event Professionals: Turn Your Readers into Clients
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The Get Engaged Tour in Seattle - Blogging for Event Professionals: Turn Your Readers into Clients

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My presentation from The Get Engaged Tour, Seattle 2011. The Get Engaged Tour is a conference for Wedding Professionals who want to learn how to use Social Media to strengthen their brand and increase …

My presentation from The Get Engaged Tour, Seattle 2011. The Get Engaged Tour is a conference for Wedding Professionals who want to learn how to use Social Media to strengthen their brand and increase the bottom line and increase connections with a peer network.

Published in: Education, Technology

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Transcript

  • 1. Blogging for Event Professionals: Turn Your Clients Into Readersbob dunn - WordPress trainer, coach & blogger
  • 2. How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
  • 3. Do I really need a blog?What blogging platform should I use?
  • 4. digital real estate
  • 5. your hub - a self-hosted WordPress site
  • 6. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO you don’t have to deal with other businesses ads you can monetize your blog
  • 7. content
  • 8. understand the difference betweenwriting for Google and writing foryour readers
  • 9. post at least once a week andbe consistent
  • 10. beuseful
  • 11. entertain yourreader
  • 12. reviveoldposts
  • 13. don’t stray to far fromyour niche
  • 14. commentingisn’t dead,encouragecomments
  • 15. don’t just post your photos talk about them...
  • 16. driving readers to your blog
  • 17. a blog isorganically SEOfriendly
  • 18. comment on other blogs
  • 19. guest poston otherblogs
  • 20. use social media
  • 21. now that they’re here!
  • 22. RSS(Really Simple Syndication or Rich Site Summary)
  • 23. RSS (Really Simple Syndication or Rich Site Summary)Make it easy to sign up for your RSS feedCreate an email signup
  • 24. RSS (Really Simple Syndication or Rich Site Summary)Make it easy to sign up for your RSS feedCreate an email signup
  • 25. sharing
  • 26. conversation
  • 27. moderation
  • 28. there was a time for this:1970’s, listening to Pink Floyd,and small, funny colored pills
  • 29. engage the conversation
  • 30. ABOUT YOU
  • 31. YOUR PHOTO
  • 32. CONTACT
  • 33. Bob Dunn425.223.0022skype: savvywordpress@bobwpfacebook.com/savvywordpresslinkedin.com/in/bobdunn1

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