HOW TO HARNESS TWITTER FOR  BUSINESS AND BRAND BUILDING Twitter
Most Powerful Channel Ever .... <ul><li>Traditional ‘Broadcast’ Media </li></ul><ul><li>One-way </li></ul><ul><li>Expensiv...
<ul><li>OR IN YOUR LIFE FOR THAT MATTER? </li></ul>Where Does Twitter ‘Fit’  in Your Business?
 
Twitter <ul><li>Networking on hyper-drive ... </li></ul><ul><ul><li>Earning the right to ask a favour </li></ul></ul><ul><...
Why Tweet? <ul><li>To build your profile </li></ul><ul><li>Increase your network </li></ul><ul><li>To build relationships ...
<ul><li>Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets...
The Basics
 
 
 
Twitter Jargon <ul><li>RT = retweet </li></ul><ul><li>@ replies </li></ul><ul><li># (hash tag) </li></ul><ul><li>Trending ...
<ul><li>GET TWEETING </li></ul>How To ....
Getting Started <ul><li>Are you on Twitter yet? </li></ul><ul><ul><li>Personal or business name </li></ul></ul><ul><ul><li...
What Are You Tweeting? <ul><li>Core Marketing Message </li></ul><ul><ul><li>What do you want to be known for? </li></ul></...
What Are You Tweeting? <ul><li>But I’ve got nothing to say ... </li></ul><ul><ul><li>What you’re doing </li></ul></ul><ul>...
Twitter Etiquette <ul><li>It’s Public!!!! </li></ul><ul><li>To automate or not to automate </li></ul><ul><li>7 ‘value-add’...
Building Your Tribe <ul><li>Quality or Quantity? </li></ul><ul><li>Finding people to follow </li></ul><ul><ul><li>Follow p...
Building Your Tribe <ul><li>Remember – it’s all about the conversation </li></ul><ul><ul><li>Look for people you already k...
<ul><li>TWEET ‘YOUR’ WAY </li></ul>How To ...
 
Integration with other Platforms <ul><li>Facebook </li></ul><ul><ul><li>Load the Twitter app in Facebook OR </li></ul></ul...
Out and about <ul><li>iPhone / iPad </li></ul><ul><ul><li>Echofon </li></ul></ul><ul><ul><li>TweetDeck </li></ul></ul><ul>...
4-week plan <ul><li>Top priority for you </li></ul><ul><ul><li>Setting up your account? </li></ul></ul><ul><ul><li>Bio? </...
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Twitter terri cooper board room breakfast

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How to harness Twitter in the Small- Medium Business context. A presentation specifically for Terri Cooper's BoardRoom Breakfast, conducted in November 2010

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  • ETR The Numbers Twitter – 1533followers Facebook – Personal page – 112 ‘Friends’ Facebook – Business page – 76 strong community LinkedIn – 113 Connections + Blog &amp; email list = A total reach – 1513 1200 approx + Strong Peer Network + Strong ‘advocate’ network – helps things go viral – a ‘virtual’ team of marketers 15 new ‘Fusion-ites’ 3 speaking engagements Who uses twitter? More than 1x a day More than 1x a week Set up the account and still don’t get it? Who has ‘heard’ about it but still not using it? (number of followers/followees)
  • Why I say it’s the most powerful channel ever (small business context)... Allows you to ‘broadcast’ yourself without the expense of traditional models You can choose who you tune into ... Therefore ultimately influencing who tunes into you You can highly segment your market It’s multi-way dialog Powerful way to build relationship, credibility &amp; profile ... Which builds trust (link to 7 step marketing process)
  • Brief overview of 7-steps ... Link back to face-to-face networking and where Twitter fits
  • New database – you don’t own it and understand that people follow far more ‘easily’ than they sign-up to an email these days. That said, it’s a great way to distribute information
  • What does Twitter look like? My view when I’m logged in ... Overview of screen ....
  • Core Marketing Message (refer to brand character w/shop) What you want to be known for Crafting your bio (check mine)
  • Core Marketing Message (refer to brand character w/shop) What you want to be known for Crafting your bio (check mine)
  • Automation – twitter’s about building relationships – hard to do that with ‘automate’ DMs or automated follows
  • Experts &amp; Influencers ... And having them ‘notice’ you Identify them Frequent ‘posters’ Profile pic / professional image Search ‘guru’ ‘expert’ ‘author’ Follower ratio – following:followers – 1:3 – fair chance they’re ‘experts’ or influencers – with a lot of people ‘following’ them Gain their friendship &amp; trust Reply &amp; RT – add your comments
  • iPhone Other phones Integrate with Facebook LinkedIn cautions with integration
  • Twitter terri cooper board room breakfast

    1. 1. HOW TO HARNESS TWITTER FOR BUSINESS AND BRAND BUILDING Twitter
    2. 2. Most Powerful Channel Ever .... <ul><li>Traditional ‘Broadcast’ Media </li></ul><ul><li>One-way </li></ul><ul><li>Expensive </li></ul><ul><li>Mass market </li></ul><ul><li>Social Media </li></ul><ul><li>Free or low-cost </li></ul><ul><li>Multi-way dialog </li></ul><ul><li>High market segmentation & targeting </li></ul><ul><li>Choose who you talk to </li></ul>
    3. 3. <ul><li>OR IN YOUR LIFE FOR THAT MATTER? </li></ul>Where Does Twitter ‘Fit’ in Your Business?
    4. 5. Twitter <ul><li>Networking on hyper-drive ... </li></ul><ul><ul><li>Earning the right to ask a favour </li></ul></ul><ul><ul><li>Multiple conversations, right at your finger-tips </li></ul></ul><ul><ul><li>Can see connections amongst your ‘network’ / tribe that you didn’t know existed </li></ul></ul>
    5. 6. Why Tweet? <ul><li>To build your profile </li></ul><ul><li>Increase your network </li></ul><ul><li>To build relationships </li></ul><ul><li>To expand your datatabase </li></ul>
    6. 7. <ul><li>Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’. </li></ul><ul><li>What nonsense. </li></ul><ul><li>Most conversation is pointless babble, but it’s the small talk that deepens trust, builds relationships, and allows people to like each other. </li></ul><ul><li>-Joel Comm, Twitter Power 2.0 </li></ul>Blah, blah, blah
    7. 8. The Basics
    8. 12. Twitter Jargon <ul><li>RT = retweet </li></ul><ul><li>@ replies </li></ul><ul><li># (hash tag) </li></ul><ul><li>Trending Topics </li></ul><ul><ul><li>FollowFriday #FF </li></ul></ul><ul><li>DM </li></ul>
    9. 13. <ul><li>GET TWEETING </li></ul>How To ....
    10. 14. Getting Started <ul><li>Are you on Twitter yet? </li></ul><ul><ul><li>Personal or business name </li></ul></ul><ul><ul><li>Importance of photo </li></ul></ul><ul><ul><li>Pithy, relevant bio (160 characters) </li></ul></ul><ul><ul><li>Background </li></ul></ul>
    11. 15. What Are You Tweeting? <ul><li>Core Marketing Message </li></ul><ul><ul><li>What do you want to be known for? </li></ul></ul><ul><ul><li>What will add value to your profile & reputation </li></ul></ul><ul><ul><li>What will help fill your sales funnel? </li></ul></ul>
    12. 16. What Are You Tweeting? <ul><li>But I’ve got nothing to say ... </li></ul><ul><ul><li>What you’re doing </li></ul></ul><ul><ul><ul><li>Mundane </li></ul></ul></ul><ul><ul><ul><li>PR / promotional </li></ul></ul></ul><ul><ul><li>RTs – forwarding on someone else’s tweet </li></ul></ul><ul><ul><li>Replies </li></ul></ul><ul><ul><ul><li>Encouragement </li></ul></ul></ul><ul><ul><ul><li>Congratulations </li></ul></ul></ul><ul><ul><li>Links </li></ul></ul>
    13. 17. Twitter Etiquette <ul><li>It’s Public!!!! </li></ul><ul><li>To automate or not to automate </li></ul><ul><li>7 ‘value-add’ tweets before a promo tweet </li></ul><ul><li>Give Credit, follow-back – be ‘in’ exchange </li></ul><ul><ul><li>Time-appropriate </li></ul></ul><ul><li>Minimise abbreviations </li></ul><ul><li>Stick to 140 characters </li></ul><ul><ul><li>If you want to be RT’d keep it to 120 </li></ul></ul>
    14. 18. Building Your Tribe <ul><li>Quality or Quantity? </li></ul><ul><li>Finding people to follow </li></ul><ul><ul><li>Follow people you know </li></ul></ul><ul><ul><li>Follow the people they follow </li></ul></ul><ul><ul><li>Search for people with similar interests </li></ul></ul><ul><ul><li>See who is being ‘RTd’ & ‘@’ </li></ul></ul><ul><li>Find ‘experts’ & influencers(twitter search) </li></ul>
    15. 19. Building Your Tribe <ul><li>Remember – it’s all about the conversation </li></ul><ul><ul><li>Look for people you already know </li></ul></ul><ul><ul><li>Tweet your blog </li></ul></ul><ul><ul><li>Respond to requests (anyone know a .... ?) </li></ul></ul><ul><ul><li>Leverage other social media platforms (e.g. Facebook, LinkedIn) </li></ul></ul><ul><ul><li>Put your Twitter name in signatures, business cards etc. </li></ul></ul><ul><ul><ul><ul><ul><li>From Twitter Power 2.0, by Joel Comm </li></ul></ul></ul></ul></ul>
    16. 20. <ul><li>TWEET ‘YOUR’ WAY </li></ul>How To ...
    17. 22. Integration with other Platforms <ul><li>Facebook </li></ul><ul><ul><li>Load the Twitter app in Facebook OR </li></ul></ul><ul><ul><li>TweetDeck OR </li></ul></ul><ul><ul><li>Hootsuite OR </li></ul></ul><ul><ul><li>Social Oomph </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>LinkedIn Settings </li></ul></ul>
    18. 23. Out and about <ul><li>iPhone / iPad </li></ul><ul><ul><li>Echofon </li></ul></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Twitterific </li></ul></ul><ul><li>TwitPic </li></ul>
    19. 24. 4-week plan <ul><li>Top priority for you </li></ul><ul><ul><li>Setting up your account? </li></ul></ul><ul><ul><li>Bio? </li></ul></ul><ul><ul><li>Strategically expanding your tribe </li></ul></ul><ul><li>Specific tasks </li></ul><ul><ul><li>Why? </li></ul></ul><ul><li>Additional Resources </li></ul>

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