Account Director at TwoCents Group Branding Graphic Design Marketing Advertising Social Media WebWrite for Australian Businesswomen’s NetworkCo-host Social Media for Small Business Podcast Strategy Business Performance Marketing Social Media
You can buy attention (advertising);you can beg for attention from the media (PR).You can bug people one at a time to get attention(sales).Or you can earn attention by creatingsomething interesting and valuableand then publishing it online for free.”David Meerman Scott
‘Traditional’ vs ‘Social’ Lower-cost One-way Multi-way dialog Expensive High market segmentation & Mass market targeting Choose who you talk to
Core Social Media Channels Facebook Blogs Google Social LinkedIn + Media YouTub Twitter e
Important Facts About Social Media• 10million+ Australian users on Facebook• 190 million Tweets per day• Flickr hosts 5 billion images• Wikipedia hosts 17 million articles• Google+ has 25 million users already• 2.5million websites integrated with Facebook• 30 billion pieces of content is shared via Facebook every day• 490 million users visit YouTube every
Social Media Illusions• Its free.• Build it and they will come.• My customers want to engage with my business• Just for kids.• Its the answer to my business woes.• It can stand on its own as a communication tool.• Fool-proof.
Why Do People Interact?40%: discounts and promotions39%: show my support for the company to others34%: stay informed about activities of the company33%: updates on future products30%: updates on upcoming sales29%: entertainment25%: access to exclusive content21%: learn more about the company
Next? What are your strategic objectives? Where are your target markets hanging out? Know your voice & your message Listen. Engage. Speak Integrate, integrate, integrate Be flexibly, regularly, consistent Be authentic