Cathie Tedrick      Personal Marketing Plan                   Kaplan UniversitySchool of Business and Management     GB530...
Vision  a. Strategic Intent    • Work for a not-for-profit association or state agency that helps      improve partnership...
Marketing Summary  a. SWOT Analysis    Strengths        1) Creative        2) Critical thinker        3) Reliable; meets d...
Marketing Summary (continued)   b. Competition      Product – Communication professional with over 20 years      experienc...
Positioning Statement  a.   Two words or phrases that are related to the skills and/or       knowledge I would like to off...
Marketing Mix  a. Product     – Creative and multitalented communications professional with       extensive experience in ...
Marketing Mix (continued)   b. Price
Marketing Mix (continued)   c. Place       – Geographical           » South Puget Sound area for next five and ½ years    ...
Marketing Mix (continued)   d. Promotion       • Show quality of work and creativity by sharing with the potential        ...
Implementation  – Next Steps in Next Quarter     • Continue with MBA by taking Global Economics  – Next Steps in Next 6 Mo...
ReferencesFast Company. (2009). The brand called you. Retrieved December 2010, from   http://www.fastcompany.com/magazine/...
Upcoming SlideShare
Loading in...5
×

Personal Marketing Plan, January 2011

4,463

Published on

Kaplan University MBA, Marketing Management

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,463
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
72
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Personal Marketing Plan, January 2011

  1. 1. Cathie Tedrick Personal Marketing Plan Kaplan UniversitySchool of Business and Management GB530 Marketing Management January 11, 2011
  2. 2. Vision a. Strategic Intent • Work for a not-for-profit association or state agency that helps improve partnerships, increase participation, and promote the organizations successes. • In the communications field providing marketing, public relations, communications and association promotion. b. Desired Company and Job • Washington State agency, such as Department of Health • Marketing and Promotions Manager
  3. 3. Marketing Summary a. SWOT Analysis Strengths 1) Creative 2) Critical thinker 3) Reliable; meets deadlines Weaknesses 1) Expect same high standards I put on myself for all team members 2) Hard time delegating work to others 3) Quick thinker; impatient with those who have to “mull things over” Opportunities 1) New message development/framing; developing web site & social media 2) Develop communications and graphic standards, and branding 3) Improve media and public relations Threats 1) Competition has more experience in a specific area where I am lacking 2) Competition has more management experience 3) Supervisor doesn’t allow job growth opportunities in current job
  4. 4. Marketing Summary (continued) b. Competition Product – Communication professional with over 20 years experience; more marketing experience Price – Willing to take less money for the same job; more flexibility in work hours and with traveling Place – Brings more experience and knowledge in specific areas Promotion – Interviews better; better self-salesmanship c. Core Competency Marketing management
  5. 5. Positioning Statement a. Two words or phrases that are related to the skills and/or knowledge I would like to offer to the market: 1) Extensive experience managing a communications program and developing education, outreach and promotional plans. 2) Demonstrated writing skills with the ability to creatively communicate complex information in a clear and concise manner. b. Two words or phrases that identify personal traits I would bring to the job market : 1) Excellent organizational skills and attention to detail. 2) Productive work skills – both independently and in a team – and am dependable, responsible and able to meet deadlines successfully.
  6. 6. Marketing Mix a. Product – Creative and multitalented communications professional with extensive experience in writing, print and web design, and social media. – Innovative creator of effective promotional strategies, educational campaigns and marketing plans. – Experienced with concept development, team coordination, and project management. – Exceptional collaborative and interpersonal skills with well- developed written and verbal communication abilities. – Dynamic team player with ability to work with people from all backgrounds, experiences and status. – Proficient in managing program budgets and contracts.
  7. 7. Marketing Mix (continued) b. Price
  8. 8. Marketing Mix (continued) c. Place – Geographical » South Puget Sound area for next five and ½ years » Open to expanding to the I-5 corridor after children grown – Distribution channels » Two direct channels Careers.wa.gov – State of Washington CareerBuilder.com » Two indirect channels - Olympia Communicators Group helps communication professionals and employers connect. - Former colleague who owns a business that works with lots of different associations and can help me get my name out there.
  9. 9. Marketing Mix (continued) d. Promotion • Show quality of work and creativity by sharing with the potential employer a portfolio of previous marketing, outreach and communication materials developed. • Submit several letters of recommendations from key employers, such as the Union President, a Senator I worked for, and my recent supervisor which shows a history of good working relationships. • Create a PowerPoint presentation that highlights my career and my achievements at each of my former positions to highlight my public speaking abilities. • Highlight my expertise in using social media to share key messages. • Provide writing samples from each of my previous positions that shows creative and effective messaging.
  10. 10. Implementation – Next Steps in Next Quarter • Continue with MBA by taking Global Economics – Next Steps in Next 6 Months • Take promotion within current program that includes more marketing work – Next Steps in 1 Year • Complete MBA with specialty in Marketing – Next Steps in 5 Years • Complete current project position • Apply for and be offered Marketing position
  11. 11. ReferencesFast Company. (2009). The brand called you. Retrieved December 2010, from http://www.fastcompany.com/magazine/10/brandyou.htmlKotler, P., & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×