How to Kick A$$ on Amazon.com
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How to Kick A$$ on Amazon.com

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Selling on Amazon.com or considering getting started? This guide shows you how to create kick-a$$ listings that sell. In three steps, you'll have the tools you need to rank in Amazon search, create ...

Selling on Amazon.com or considering getting started? This guide shows you how to create kick-a$$ listings that sell. In three steps, you'll have the tools you need to rank in Amazon search, create product listings that sell and cross-sell your products.

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How to Kick A$$ on Amazon.com Presentation Transcript

  • 1. How to Kick Ass on Amazon
  • 2. Step One: Rank in Search So people can find your products
  • 3. Add relevant keywords
    • "Well-chosen search terms increase a product's visibility and sales. The number of views for a product detail page can increase significantly by adding just one additional search term - if it's a relevant and compelling term."
  • 4. Where do they go?  Title  Standard Product ID (UPC, EAN, GTIN)  Brand/Designer  Manufacturer/Manufacturer Part Number  SearchTerms (Up to 250 characters) Product Feed  (XML)  and Amazon Seller Desktop  Standard Product ID (UPC, EAN, GTIN)  Product Name/Title  Brand/Designer  Manufacturer/Manufacturer Part Number (mfr-part-number)  SearchTerms1 - SearchTerms5 Text File Template   Product Name  Brand/Designer/Manufacturer  Search Terms  Event Keywords Note: The contents of the product description and featured bullets are not indexed in search. Add a Product Elements Used as Keywords Inventory Management Feature
  • 5. Product Titles – perfect for keywords
    • Good: relevant keyword “guitar strap” in title
    • Bad: missing other relevant keywords: “x-inch” “black” “adjustable”
  • 6.
    • Remember: Each individual word in the Product Name is searchable on its own.
    • So,  Blue Queen-Sized Pillow Cases (300 Thread-Count)  is better than  Blue Pillow Cases .
  • 7. More Tips on Product Titles
    • Here are some recommended details for Product Name, with examples:
    • Brand and description -  Laura Ashley Pillow Cases
    • Product line -  Sophia Collection
    • Material or key ingredient -  300-Thread-Count
    • Color -  Blue
    • Size -  Queen
    • Quantity -  Set of 2
    • Using these terms, the full Product Name might be:  Laura Ashley Sophia Collection300-Thread-Count   Pillow Cases (Blue, Queen, Set of 2).
    • https://sellercentral.amazon.com/gp/help/help.html/ref=ag_10471_cont_coach?ie=UTF8&itemID=10471
  • 8. Sell More Product
    • Factors in rankings:
    • Price – lower the better
    • Availability – the more product you have available the better
    • Selection – sellers with a greater range of products available rank better
    • Sales history – the more you sell, the better you rank. As your sales of a product increase, so does your placement.
  • 9. Step Two: Improve Product Details So people will buy your products
  • 10. Create Compelling Bullets
    • Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products.
  • 11. Create Compelling Bullets, cont.
    • Vacuum 1
    Vacuum 2 Consistent bullets example:
  • 12. Create Compelling Bullets, cont.
    • Write with sentence fragments and do not include ending punctuation.
    • Fail:
    • Do not include promotional and pricing information
  • 13. Step Three: Cross Selling So you can sell more products
  • 14. Accessory Relationships
    • Does your product have accessories that are sold separately?
    • Designate which accessories go with which products.
    • To create accessory relationships between products, you must use  inventory files .
    • Instructions here: https://sellercentral.amazon.com/gp/help/help-page.html/ref =ag_9001_cont_10591?itemID=9001
  • 15. Accessory Relationships, cont. Example:
  • 16. So You'd Like to… Guides
    • Create or add to one around your product’s intended purpose.
    • To find out which guides currently exist
    • Find a product page
    • Find it’s “So You’d Like to” section
    • Use that search box
  • 17. So You'd Like to… Guides, cont.
    • Instructions for creating guides: http:// www.amazon.com/gp/help/customer/display.html?nodeId =14279691
  • 18. Listmania
    • Same thing as with So You’d Like to guides.
    • Find it on a page, search for existing lists, if needed, create your own.
  • 19. Offer Promotions
    • Run promotions, such as buy one get one or buy one get free accessory
    • How to create promotions: https://sellercentral.amazon.com/gp/help/60961/ref=ag_60961_cont_60951
  • 20. Upload a seller logo
    • Logo images must be 120 pixels wide x 30 pixels tall, and in .jpg or .gif format.
    • Upload here: https://sellercentral.amazon.com/gp/help-content/home.html/ref = ag_infopol_cont_coach?ie =UTF8&ndgstrpvpt= RACE&ndgstrpapp = uploadLogo&pageType =2&ndgstrpndg= UploadLogo
  • 21. Go Forth and Prosper on Amazon!
    • Learn more:
    • http://cathyreisenwitz.com/about/
    • Twitter: @cathyreisenwitz