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How to Kick A$$ on


Selling on or considering getting started? This guide shows you how to create kick-a$$ listings that sell. In three steps, you'll have the tools you need to rank in Amazon search, create …

Selling on or considering getting started? This guide shows you how to create kick-a$$ listings that sell. In three steps, you'll have the tools you need to rank in Amazon search, create product listings that sell and cross-sell your products.

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  • 1. How to Kick Ass on Amazon
  • 2. Step One: Rank in Search So people can find your products
  • 3. Add relevant keywords
    • "Well-chosen search terms increase a product's visibility and sales. The number of views for a product detail page can increase significantly by adding just one additional search term - if it's a relevant and compelling term."
  • 4. Where do they go?  Title  Standard Product ID (UPC, EAN, GTIN)  Brand/Designer  Manufacturer/Manufacturer Part Number  SearchTerms (Up to 250 characters) Product Feed  (XML)  and Amazon Seller Desktop  Standard Product ID (UPC, EAN, GTIN)  Product Name/Title  Brand/Designer  Manufacturer/Manufacturer Part Number (mfr-part-number)  SearchTerms1 - SearchTerms5 Text File Template   Product Name  Brand/Designer/Manufacturer  Search Terms  Event Keywords Note: The contents of the product description and featured bullets are not indexed in search. Add a Product Elements Used as Keywords Inventory Management Feature
  • 5. Product Titles – perfect for keywords
    • Good: relevant keyword “guitar strap” in title
    • Bad: missing other relevant keywords: “x-inch” “black” “adjustable”
  • 6.
    • Remember: Each individual word in the Product Name is searchable on its own.
    • So,  Blue Queen-Sized Pillow Cases (300 Thread-Count)  is better than  Blue Pillow Cases .
  • 7. More Tips on Product Titles
    • Here are some recommended details for Product Name, with examples:
    • Brand and description -  Laura Ashley Pillow Cases
    • Product line -  Sophia Collection
    • Material or key ingredient -  300-Thread-Count
    • Color -  Blue
    • Size -  Queen
    • Quantity -  Set of 2
    • Using these terms, the full Product Name might be:  Laura Ashley Sophia Collection300-Thread-Count   Pillow Cases (Blue, Queen, Set of 2).
  • 8. Sell More Product
    • Factors in rankings:
    • Price – lower the better
    • Availability – the more product you have available the better
    • Selection – sellers with a greater range of products available rank better
    • Sales history – the more you sell, the better you rank. As your sales of a product increase, so does your placement.
  • 9. Step Two: Improve Product Details So people will buy your products
  • 10. Create Compelling Bullets
    • Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products.
  • 11. Create Compelling Bullets, cont.
    • Vacuum 1
    Vacuum 2 Consistent bullets example:
  • 12. Create Compelling Bullets, cont.
    • Write with sentence fragments and do not include ending punctuation.
    • Fail:
    • Do not include promotional and pricing information
  • 13. Step Three: Cross Selling So you can sell more products
  • 14. Accessory Relationships
    • Does your product have accessories that are sold separately?
    • Designate which accessories go with which products.
    • To create accessory relationships between products, you must use  inventory files .
    • Instructions here: =ag_9001_cont_10591?itemID=9001
  • 15. Accessory Relationships, cont. Example:
  • 16. So You'd Like to… Guides
    • Create or add to one around your product’s intended purpose.
    • To find out which guides currently exist
    • Find a product page
    • Find it’s “So You’d Like to” section
    • Use that search box
  • 17. So You'd Like to… Guides, cont.
    • Instructions for creating guides: http:// =14279691
  • 18. Listmania
    • Same thing as with So You’d Like to guides.
    • Find it on a page, search for existing lists, if needed, create your own.
  • 19. Offer Promotions
    • Run promotions, such as buy one get one or buy one get free accessory
    • How to create promotions:
  • 20. Upload a seller logo
    • Logo images must be 120 pixels wide x 30 pixels tall, and in .jpg or .gif format.
    • Upload here: = ag_infopol_cont_coach?ie =UTF8&ndgstrpvpt= RACE&ndgstrpapp = uploadLogo&pageType =2&ndgstrpndg= UploadLogo
  • 21. Go Forth and Prosper on Amazon!
    • Learn more:
    • Twitter: @cathyreisenwitz