Research and persona creation for target audience of the Grand Canyon Tours and Travel Site

3. Survey Analysis: Grand Canyon Tours and Travel
Survey Grand Canyon Report Las Vegas Report
Age
55+ = 50% 18-24 = 25% 35-54 = 25% 40.8 Average Age 46 - 65 40 Years Old Or Older/Average
Age Was 45.2/(48%) Were
College Graduates
Gender Male = 75% Female = 25%
Occupation Student = 25% Skilled Labor = 25% Retired = 50% (20%) Were Retired
Education
Some College/No Degree =
75%
Bachelor’s Degree = 25% Attended Some College Employed (64%)
Computer Skills
Very Satisfied I Can Do
Everything That I Want To Do
Somewhat Satisfied I Can Do
Most Things I Want To Do
Somewhat Unsatisfied I
Can't Do Many Things I
Would Like To Do
Freq. Of Internet Use/Place
Daily Home/Home-Office =
100%
Less Than Monthly/Work = 25% Weekly/On The Go =
25%
Less Than Monthly/
School = 33.3%
Most Often Use Internet For:
News = 75% Email = 100% Buy Products/Services =
75%
Play Music = 50%
Knowledge Subject Of Website
Haven't Read It Yet. Where To Go And How To Get
There
Key Reasons To Visit Website Price/Affordability Packaged Deals Travel Options Destination Choices
Key Needs From Travel Website
Pricing Easy Showcase Season
Highlights
All Costs Explained
Income -25K = 50% 35-49K = 25% 50-75K = 25% Earning $40,000 Or More
Devices Desktop =75% Smart Phone =25%
Visit Website First Time
Use Of Website
Very Easy To Use Neither Easy Nor Difficult To
Use
Liked Best About Site Pictures Theme
Frustrations About The Website* Layout Of Info
Recommend To Friend Yes
Information Source
Family/Friends & Internet Internet Influenced Their Choice
Of Accommodations,
Identify Other Attractions Visited In
The Region
Las Vegas (12.7%) Led The List
Of Communities In Which
Visitors Spent The Night After
The Grand Canyon Visit
66% Planned To Include
Grand Canyon As One Stop
On A Longer Trip
Used The Internet To Plan Their
Current Trip To Las Vegas
Entered The Park At The
South Rim
Las Vegas (44.6%) And Nearby
Hoover Dam (32.7%) Rated
Among The Top Five
1

10. GIT 340 Information Design and Usability
Fall 2015
Assignment #2 Grading Sheet
Student Name:
Turned in on time:
Assignment Grade:
User Research
Minimum information about users included: (out of 10 points):
Interviews/surveys conducted (out of 5 points):
All documentation from interviews/surveys included (out of 3 points):
Demonstrates more than minimum requirements (out of 2 point):
Personas
At least two personas created: (out of 8 points):
Both personas consistent with user research (out of 8 points):
Personas designed (out of 6 points):
Photos included (out of 4 points):
Demonstrates more than minimum requirements (out of 4 point):
Comments:
Catherine McClure
Yes
50
10
5
3
2
8
8
6
4
4
Cathy, outstanding research on Grand Canyon and Las Vegas visitors! Excellent survey
questions. You uncovered some strong information about user needs and about the
demographics of this audience.
Nicely designed personas. You did a good job of adding in the information your research
uncovered into the narrative of the personas. Nice nicknames as well; it gives us a good
picture of their mindset when visiting the site.
Keep up the great work!