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SERVICEDESIGNAN INTRODUCTION TO SERVICE DESIGNFor TranslinkPrepared by Cathy Wang & Bert BräutigamJuly 10 t h 2012
INTRODUCTION
The South Coast British Columbia Transportation Authority -provides transportation in bus, skytrain, seabus, and westcoast...
WORKSHOPSUMMARY•  What is service design?•  Different ways of growing existing services and developing   new ones. •  Tran...
SERVICEDESIGN
SERVICE DESIGN INPRACTICE
DESIGNTHINKING  Business goals   Technology  Customer needs   Innovation
CROSS-PLATFORM       http://bobsled.com/#!/home
SERVICE DELIVERY    http://holzheid.com/HomeEnergyManager.html
BUSINESS VALUEShttp://www.apple.com/ipad/business/profiles/bbva/
BIG DATA AND       PREDICTION          From physical interaction to          day-to-day online activitieshttp://www.forbes...
TARGETED AUDIENCEhttp://www.psfk.com/2012/02/facial-recognition-billboard.html
INTERCONNECTIVITYhttp://www.ipavement.com/
CASESTUDIESTransportation specific examples
TARGETEDAUDIENCESThalys, the high-speed train that connects Paris, Brussels, Amsterdam andCologne, is targeting business t...
GAMIFICATIONChromaroma is a game that “shows you your movements and locationas you swipe your Oyster Card in and out of th...
TOP-DOWNINTEGRATIONIn Murcia. citizens could register to get a lifelong ticket for city travel onthe tram in exchange for ...
LEVERAGETECHNOLOGYFrance’s public transport authority, STIF, have announced plans tointegrate the Navigo card with NFC-com...
WHAT DOESTHIS MEAN?
REAL TIMESERVICES
LOCAL BUSINESS& EXPLORATION
GREEN& EMPOWERMENT
THANK YOUme@cathycracks.com
Introduction to Service Design for Translink
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Introduction to Service Design for Translink

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Introduction to service design for Translink - The South Coast British Columbia Transportation Authority. Workshop presentation at summer 2012.
http://cathycracks.com/introduction-to-service-design-for-translink/

Summary:
- What is service design?
- Different ways of growing existing services and developing new ones.
- Translink future services inspirations.

Prepared by Cathy Wang & Bert Bräutigam

Published in: Design, Business
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Transcript of "Introduction to Service Design for Translink"

  1. 1. SERVICEDESIGNAN INTRODUCTION TO SERVICE DESIGNFor TranslinkPrepared by Cathy Wang & Bert BräutigamJuly 10 t h 2012
  2. 2. INTRODUCTION
  3. 3. The South Coast British Columbia Transportation Authority -provides transportation in bus, skytrain, seabus, and westcoast express throughout Vancouver lower mainland.
  4. 4. WORKSHOPSUMMARY•  What is service design?•  Different ways of growing existing services and developing new ones. •  Translink future services inspirations.
  5. 5. SERVICEDESIGN
  6. 6. SERVICE DESIGN INPRACTICE
  7. 7. DESIGNTHINKING Business goals Technology Customer needs Innovation
  8. 8. CROSS-PLATFORM http://bobsled.com/#!/home
  9. 9. SERVICE DELIVERY http://holzheid.com/HomeEnergyManager.html
  10. 10. BUSINESS VALUEShttp://www.apple.com/ipad/business/profiles/bbva/
  11. 11. BIG DATA AND PREDICTION From physical interaction to day-to-day online activitieshttp://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
  12. 12. TARGETED AUDIENCEhttp://www.psfk.com/2012/02/facial-recognition-billboard.html
  13. 13. INTERCONNECTIVITYhttp://www.ipavement.com/
  14. 14. CASESTUDIESTransportation specific examples
  15. 15. TARGETEDAUDIENCESThalys, the high-speed train that connects Paris, Brussels, Amsterdam andCologne, is targeting business travellers with a new seating option in first class.Starting next month, the rail company will offer a meeting room for four peoplelocated at the front of the train.
  16. 16. GAMIFICATIONChromaroma is a game that “shows you your movements and locationas you swipe your Oyster Card in and out of the Tube.
  17. 17. TOP-DOWNINTEGRATIONIn Murcia. citizens could register to get a lifelong ticket for city travel onthe tram in exchange for their car,
  18. 18. LEVERAGETECHNOLOGYFrance’s public transport authority, STIF, have announced plans tointegrate the Navigo card with NFC-compatible smartphones, meaningcommuters will soon be able to swipe their smartphone over specialreaders
  19. 19. WHAT DOESTHIS MEAN?
  20. 20. REAL TIMESERVICES
  21. 21. LOCAL BUSINESS& EXPLORATION
  22. 22. GREEN& EMPOWERMENT
  23. 23. THANK YOUme@cathycracks.com
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