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Social Media: Making it work for you


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The importance of making use of social media and Social Media tools should never be overlooked as part of your social media branding.

The importance of making use of social media and Social Media tools should never be overlooked as part of your social media branding.

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  • 1. Making it work for you
    Social Networking
    By Catherine Adenle
  • 2. Agenda
    • What is Social Networking?
    • 3. Why?
    • 4. Social Media Tools
    • 5. Getting on Board : Stats and Stories
    • 6. Don’t Share Everything
    • 7. Questions
    By Catherine Adenle
  • 8. What is Social Networking?
    Social Networking also referred to as social media, encompasses many Internet-based tools that make it easier for people to connect, network, listen, interact, engage, share and collaborate.
    By Catherine Adenle
  • 9. Expectations for the web
    By Catherine Adenle
  • 10. Why Social Media?
    “Companies and Individuals prosper when they tap into a power that every one of us already has – the ability to reach outside of ourselves and connect with other people”
    - Dev Patnaik, Wired to Care
    By Catherine Adenle
  • 22. A mind shift and a new culture
    How big is it?
    • Unique monthly - people (USA)
    • 23. Facebook –125 million (250 million accounts)
    • 24. Twitter –30 million
    • 25. YouTube –86 million (3 billion videos)
    • 26. Blogs –100 million+
    • 27. 3 of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia)
    • 28. The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22% of all time online or one in every 4 minutes.
    • 29. Open and visible
    • 30. Participation, listening and acting
    • 31. Quantity and quality of Information – value to noise ratios
    • 32. Social media is important and requires time investment
    By Catherine Adenle
  • 33. Social Media is a new way of engaging and interacting with friends, colleagues, customers, friends of friends, companies, relatives, partners and employees
    • It’s about People - Shifting Control to Customers and individuals
    • 34. Broadcasting versus Participation
    • 35. From formal announcements (press releases) from organizations to real-time micro-updates (tweets) by individuals
    A new paradigm
    By Catherine Adenle
  • 36. Social Media Tools
    Top Social Media Tools 2011
    By Catherine Adenle
  • 37. Communities vs. Tools
    Top Social Media Tools 2011
    By Catherine Adenle
  • 38. Where do you belong?
    Each step on the ladder represents a group of consumers more involved in the groundswell than the previous steps, to join the group on a step, a consumer need to only participate in one of the listed activities at least monthly.
    By Catherine Adenle
  • 39. Everyone is embracing Social Media
    • The Swedish National Tax Board has co-hosted a seminar on Second Life.
    • 40. The Washington State Department of Transportation is using Twitter to provide traffic updates.
    • 41. The French government has introduced a Web 2.0 portal featuring a forum, wikis and video to support debate on the country's digital strategy and to encourage ideas from people other than the usual government voices.
    • 42. President Obama was elected in 2008 in part by rallying his constituency through social networking technologies, including text messaging, blogs, Twitter and Facebook.
    By Catherine Adenle
  • 43. Get on board…
    • Over 1,000,000companies connect through LinkedIn. 95% of them use LinkedIn to find and attract new employees.
    • 44. Social Media is the biggest shift since the industrial revolution
    • 45. 78% of consumers trust peer recommendations, only 14% trust advertisements
    • 46. Social Media has revolutionised the way we market, communicate and learn
    • 47. If Facebook were a country, it would be the third most populated country in the world
    • 48. 106,000,000 followers on Twitter
    • 49. So, why aren’t you connected?
    By Catherine Adenle
  • 50. Getting started…
    • Look
    It’s too much to engage with all social media sites. Look at some that are most relevant to you, your organization or industry.
    • Listen
    Social media isn’t about “just joining in or the tools”, it’s about making connections, strengthening relationships. When getting started, listen more, talk less.
    • Choose
    Connect your online properties, hobby, interests with the most relevant social platforms.
    • Act
    Once you know the appropriate behaviour in your social media site, get involved, become an authority and show some personality.
    By Catherine Adenle
  • 51. Are you on board?
    Are you on LinkedIn?
    If not, why not?
    By Catherine Adenle
  • 52. Get on board…
    You are represented by 3 things: Your picture, name and headline (120 characters)
    Use your real professional picture, not your pet’s or someone else’s
    By Catherine Adenle
  • 53. Netiquettes and tips
    • Finding people
    • 54. More professional than Facebook
    • 55. Follow links among people
    • 56. Find employees, follow up by phone or by e-mail
    • 57. Search by name, company, position
    • 58. Look at Answers, Groups
    By Catherine Adenle
  • 59. Facebook stats
    People on Facebook
    More than 700 million active users
    50% of the active users log on to Facebook in any given day
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook
    Activity on Facebook
    There are over 900 million objects that people interact with (pages, groups, events and community pages)
    Average user is connected to 80 community pages, groups and events
    Average user creates 90 pieces of content each month
    More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
    By Catherine Adenle
  • 60. More Facebook stats
    • Finding people
    • 61. Not necessarily young people
    • 62. Look at their friends list
    • 63. Create groups, events
    • 64. Topics, interests
    • 65. Conferences, meetings
    • 66. Companies
    • 67. Become fan
    By Catherine Adenle
  • 68. Facebook: Success story
    As a manufacturer of prefabricated steel buildings, Steelmaster was initially hesitant to get involved in social media.
    “It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA company.
    “How is that going to tie to Facebook? It doesn’t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.”
    About a year ago, SteelMaster put its first toe into the social media water. The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures engage existing customers — they also demonstrate to prospective customers the range of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains.
    Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebookgives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested.
    By Catherine Adenle
  • 69. Twitter facts
    • Over 3 million followers every time they tweet.
    • 70. Over 100 Twitter accounts reach over 1 million followers with each tweet.
    • Over 50% of social media users access their accounts at least once a day.
    Savvy Professionals are using micro-blogging to foster learning, collaborations, and meet like-minded peers.
    By Catherine Adenle
  • 77. Twitter: Success story
    Idea Paint is a Boston-area startup that sells paint that turns surfaces into dry-erase boards. The company uses social media throughout its sales and marketing process.
    The company blog, where employees publish videos, images and stories of product installations, is the hub of Idea Paint’s social media activity. The company uses Twitter and Facebook to share content published on the blog — then to listen to, respond to, and interact with the community that content engages.
    Marcus Wilson, Idea Paint’s head of marketing, says this system gives the company a level of customer intimacy and global reach and that was unheard of 10 years ago.
    What’s this mean in terms of business results? Social media is now one of Idea Paint’s largest sources of leads and traffic — and it is growing steadily. Meanwhile, the company’s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow an order of magnitude in Q2.
    By Catherine Adenle
  • 78. Social networking risksDon’t share everything!
    Whoever you are, what you post today can come do you an irrepressible damage tomorrow
    As a professional, don’t share:
    • What chicken you are plucking or cow you’re milking on Farmville on Facebook
    • 79. How many you have killed on Mafia wars or where they are buried on Facebook
    • 80. That you are having a party.. you might get more guests than you counted on
    • 81. Complaints about your boss or your family
    • 82. That you hate your job and want to leave.. you might get your wish.. involuntarily
    • 83. Don’t share photos or an event that reveals that you were not sick that day at work
    • 84. That you are planning to take a sickie
    • 85. Issues with your family
    • 86. Passwords…, photos of you naked or of your privates!
    • 87. Revealing your thoughts about a court case… when on jury duty
    • 88. Don’t link personal un-professional sites to professional business sites like LinkedIn.. don’t mix business with pleasure
    • 89. How to get more friends or followers... it already sounds like a scam
    • 90. You are leaving on a holiday, your house might be burgled
    • 91. The dates you are away on your holiday
    • 92. Showing you doing something stupid .. not good for your personal branding
    • 93. Revealing extreme views on Race, Religion or politics
    • 94. Finally, If you are not comfortable about it… don’t share it!
    By Catherine Adenle
    Privacy - Noise - Vital Mistakes - Data Leakage
    By Catherine Adenle
  • 95. Keep to good netiquettes
    Use the same avatar and name
    Connect, Comment and Share
    Share good content
    Remain professional and creative
    How to own your brand on Social Media
    Topic 1
    Topic 2
    Topic 3
    Topic 4
    Topic 5
    By Catherine Adenle
  • 96. Let’s connect
    Follow me on Twitter
    Add your comments to any of my blog articles
    View, embed, download or comment on my slides
    Fan my blog’s Facebook page
    By Catherine Adenle
  • 97. Questions?
    Catherine Adenle