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Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
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Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
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Zouni marketing strategy summer_schools 2012
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Zouni marketing strategy summer_schools 2012
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Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
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Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
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Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
Zouni marketing strategy summer_schools 2012
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Zouni marketing strategy summer_schools 2012

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Zouni G …

Zouni G
IEMA Tourism Summer School 2012
Olympia Greece
Marketing strategy

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  • 1. Summer School s - Olympia, 2012Marketing Strategy Dr. Georgia ZouniAthens University of Economic & Business (AUEB) & University of Kent, Adjunct Lecturer PhD, University of Piraeus
  • 2. Summer School s - Olympia, 2012 OLYMPIADestination Marketing Strategy
  • 3. your expectations for today? Summer Schools - 2012
  • 4. I have something to Summer School s - Olympia, 2012about Strategic Marketing!
  • 5. Let the journey begin! Summer Schools - 2012
  • 6. A story about goingto the grand pazar Summer Schools - 2012
  • 7. Summer Schools - 2012
  • 8. Summer School s - Olympia, 2012
  • 9. Summer Schools - 2012
  • 10. Summer Schools - 2012
  • 11. Summer Schools - 2012
  • 12. 1. Photo Contest2. Kids Paintings3. Facebook setupSummer Schools - 2012
  • 13. The Mission of the campaign To increase awareness +engagement of destination’s target market13 Summer Schools - 2012
  • 14. The Goals of the campaign To get emails of our target market To reach 6000 likes in Facebook page To increase page penetration (reach)14 Summer Schools - 2012
  • 15. The ProcessTake a pictureEnter the contestAnd the winner is…Follow us at online to find yourphoto Summer Schools - 2012
  • 16. 3 12 Summer Schools - 2012
  • 17. Summer Schools - 2012
  • 18. Summer Schools - 2012
  • 19. At ITB Summer Schools - 2012
  • 20. Summer Schools - 2012
  • 21. Summer Schools - 2012
  • 22. Summer Schools - 2012
  • 23. Summer Schools - 2012
  • 24. On Site RESULTSSome thousands of ITB visitors pictures for social media contentSome thousands of individual emails for email marketingA winner Highlights page in ITB Summer Schools - 2012
  • 25. Summer Schools - 2012
  • 26. Summer Schools - 2012
  • 27. 27 Summer Schools - 2012
  • 28. 28 Summer Schools - 2012
  • 29. Summer School s - Olympia, 2012 Campaign Results Up to now… 29
  • 30. January-March 201230 Summer Schools - 2012
  • 31. ITB March 201231 Summer Schools - 2012
  • 32. April - May 2012 Olympic Flame Ceremony, Olympia32 Summer Schools - 2012
  • 33. The Results of the campaign Reached 6000 likes on Facebook page Increased page penetration from -100 to 18.000 person reached from 8 talking about to 300 Database of 5000+ targeted emails33 Summer Schools - 2012
  • 34. 34 Summer Schools - 2012
  • 35. Ok with your story,so I can do any campaign whenever I want? Summer Schools - 2012
  • 36. Summer Schools - 2012
  • 37. HOW? Summer Schools - 2012
  • 38. 1 MORE S MUST BE ADDED TO OUR 3S MODEL (SEA SUN SEX*) ΠΑΝΕΠΙΣΤΗΜΙΟ ΠΕΙΡΑΙΩΣ Summer Schools - 2012
  • 39. STRATEGY ΠΑΝΕΠΙΣΤΗΜΙΟ ΠΕΙΡΑΙΩΣ Summer Schools - 2012
  • 40. Summer Schools - 2012
  • 41. Some definition:"the planning of a desirable future and the design and testing of suitable ways of bringing it about". Summer Schools - 2012
  • 42. Eureka!!!! Summer Schools - 2012
  • 43. Meet the Customer A D MCompany Customer E, I STP 4P Summer Schools - 2012
  • 44. The only way to meet the CustomerStep 1 Strategic Purpose Part 3 Strategic Choice1. Mission and purpose 6. Strategic options 7. Segmentation, Targeting,Step 2 Strategic Analysis Positioning2. The external environment: 8. Strategic evaluation PEST, Porter Analysis3. The external environment: Part 4 Strategic Market Analysis – Customer Implementation Behaviour 9. Marketing Mix4. The internal environment: Capability – SWOT Analysis 10.Monitoring Summer Schools - 2012
  • 45. Destination Strategy Process 1. Marketing research 2. Segmentation 3. Targeting 4. Positioning 5. Product 6. Price 7. Place 8. Promotion Summer Schools - 2012
  • 46. Step 1. Marketing Research Summer Schools - 2012
  • 47. What is it?Γ. Ζούνη Summer Schools - 2012
  • 48. Marketing Research in Olympia 1. Marketing research• A PhD thesis (2011)• 2 Master theses with primary marketing research• A new primary research (2009)• A destination strategic plan (2010)• An MBA thesis in online strategy (2012) Summer Schools - 2012
  • 49. Summer School s - Olympia, 2012 OLYMPIA2009 Marketing Research Main Findings
  • 50. Summer Schools - 2012
  • 51. Summer Schools - 2012
  • 52. Nationality Greeks British French Italian US Spanish German Other Australian Summer Schools - 2012
  • 53. Gender Men Women Summer Schools - 2012
  • 54. Age Age Summer Schools - 2012
  • 55. Education Basic College Student University Postgraduate Graduate Graduate Summer Schools - 2012
  • 56. Monthly Income(in euros) Below 1000 More than 5000 Income (euros) Summer Schools - 2012
  • 57. Travel Information source Travel In Ad Tra Wom NTO Info Part History School Agenc te ver vel Reco Flyers Kios of ies’ rn tis Ma mme ks Cruise Flyers et em gaz ndati ent ine ons s in s Me dia Summer Schools - 2012
  • 58. Travel Party Composition Alone Couple Family With Friends As a group Travel Party Composition Summer Schools - 2012
  • 59. Main Activities when Travel Contact local Touring Fun Visit Sports Relax To know Other People Attractions new places Summer Schools - 2012
  • 60. Booking Type Other Alone via Travel via Friends/ Agency Relatives Summer Schools - 2012
  • 61. Nearby Destinations visitedwhen in Olympia None Kaiafa Spa Ep.Apollo Katakolon Chlemoutsi Zacharo Other Temple Port Castle Beach Summer Schools - 2012
  • 62. Total Satisfaction fromOlympia Not at all Little bit Enough Very Totally Satisfied Satisfied Summer Schools - 2012 Satisfied Satisfied Satisfied
  • 63. The New Cultural Heritage TravelerPrefer leisure travel On-line important for:that is educational  Trip planningSpend more money on  Communitycultural and heritage engagementactivities  Consumer contentWant to engage with generationlocals; “do” somethingWill travel farther toget the experience Summer Schools - 2012
  • 64. The Tourist Area Life Cycle Summer Schools - 2012
  • 65. TILC Market Symptoms Summer Schools - 2012
  • 66. Resource Audit Resource Audit Best Practices Best Practices PEST PEST Competitor Analysis Competitor Analysis Market Analysis Market Analysishttp://ec.europa.eu/europeaid/evaluation/methodology/tools/too_swo_how_en.htm Summer Schools - 2012
  • 67. Destination SWOT Summer Schools - 2012
  • 68. Strategic ChoiceVision, Mission Summer Schools - 2012
  • 69. The Visionto help Olympia get theposition it deserves inpeople’s mind as atourism destination Summer Schools - 2012
  • 70. ObjectivesIncrease Overnight stayIncreasing non package tourists’ stayIncrease tourist expenditure at destination Summer Schools - 2012
  • 71. Strategic ChoiceMarket Segmentation, Targeting, andPositioning Summer Schools - 2012
  • 72. Steps in Market Segmentation, Targeting, and Positioning Market Market Market Segmentation Targeting Positioning1. Identify 3. Evaluate 5. Identifysegmentation attractiveness possible positioningvariables and of each concepts forsegment the segment each targetmarket segment 4. Select the2. Develop target 6. Select,profiles of segment(s) develop, and communicateresulting the chosensegments positioning concept Summer Schools - 2012
  • 73. dividing a total market, such as all tourists, into manageable sub- groups (Middleton, 2001)Summer Schools - 2012
  • 74. Segmentation CriteriaGeographic Nations, states, regions or cities Demographic Age, gender, family size and life cycle, or income Psychographic Social class, lifestyle, or personality Behavioral Occasions, benefits, uses, or responses Summer Schools - 2012
  • 75. 2-3. segmentation- targeting1st Target Market1st Target market French & Germans 29-49 Family Travels High Income and Education Summer Schools - 2012
  • 76. Special niche target market Italian Friends and new couples 19-29 Graduates 1000-3000 euros Summer Schools - 2012
  • 77. Major Target Market Non Stayers Greek, German, Italian, Women 19-29 & 40-49Of all Education & Income Levels Summer Schools - 2012
  • 78. Five Patterns of Targeting Strategies Single-segment Selective Product concentration specialization specialization M1 M2 M3 M1 M2 M3 M1 M2 M3P1 P1 P1P2 P2 P2P3 P3 P3 Market Full market specialization coverage M1 M2 M3 M1 M2 M3 P1 P1 P = Product M = Market P2 P2 P3 P3 Summer Schools - 2012
  • 79. S African Business Travel Targeting Summer Schools - 2012
  • 80. 2-3. segmentation- targeting1st Target Market1st Target market French & Germans 29-49 Family Travels High Income and Education Summer Schools - 2012
  • 81. Summer Schools - 2012
  • 82. Positioning & Branding Positioning  establishing an image for a product or service in relation to others in the marketplace Branding  technique that enables organizations to gain competitive advantage by offering a product that has features not available in offerings of competitors Summer Schools - 2012
  • 83. Positioning StrategiesPositioning by specific product attributesPositioning by benefitsPositioning for user categoryPositioning for usage occasionPositioning against another competitorsPositioning against another product class 83 Summer Schools - 2012
  • 84. Evaluating Market SegmentsSegment Size and Growth Analyze sales, growth rates and expected profitability for various segments.Segment Structural Attractiveness Consider effects of: Competitors, Availability of Substitute Products and, the Power of Buyers & Suppliers.Company Objectives and Resources Company skills & resources relative to the segment(s). Look for Competitive Advantages. Summer Schools - 2012
  • 85. S Africa Positioning Summer Schools - 2012
  • 86. Positioning StrategyThis market views Olympia as aKnownHistoric andWell established and visitedDestination. «Unique Experiences for the family» Summer Schools - 2012
  • 87. Summer School s - Olympia, 2012 Marketing Mix or 4P’s
  • 88. PRODUCT Summer Schools - 2012
  • 89. Growth Strategies Options Ansoff Growth matrix Summer Schools - 2012
  • 90. Market-Penetration Strategy Why ? To dominate market How ? To increase usage or get new customers; reduce price; expand distribution or increase promotional activities When ? When market is growing What to look out for ? Competitive reaction; cost of conversion Example: Airlines used reduced fares & promotion various family travel packages to penetrate market Summer Schools - 2012
  • 91. Market-Penetration Strategy Queensland World Campaign http://www.youtube.com/watch?v=SI-rsong4xs Summer Schools - 2012
  • 92. Market-Development Strategy Why ? To venture into new markets How ? Sell existing products in new markets; modify product; use different distribution; use different advertising/sales strategy When ? Present market is saturated What to look out for ? Competitive reaction; understand new buyers; adaptability Example: Hong Kong and China Gas (Towngas) is to invest HK$2 billion in the transmission of natural gas in China, in a continued bid to expand away from its base in Hong Kong. (Source: SCMP; June 29, 2001) Summer Schools - 2012
  • 93. Safrica Strategy for 2011-2013 Summer Schools - 2012
  • 94. Product-Development Strategy Why ? To satisfy buyer’s need How ? New or improved product; innovate or augment product When ? Customer has a need or a problem What to look out for ?  Market size/volume  competitor reaction  effect on existing products  resources to deliver new products Examples: Acer; Soundblaster 1,2,3 Summer Schools - 2012
  • 95. Product-Development Strategy Google Hotel Finder http://www.youtube.com/watch?v=7K2ZDot6 cdw Draw and Travel http://www.theydrawandtravel.com/ Summer Schools - 2012
  • 96. Floating Hotel in Sweden Summer Schools - 2012
  • 97. Sand Hotel in United Kingdom Summer Schools - 2012
  • 98. Jungle Hotel in Mexico Summer Schools - 2012
  • 99. Ice Hotel in Canada Summer Schools - 2012
  • 100. Underwater Hotel in Fiji Summer Schools - 2012
  • 101. Cave Hotel in Turkey Summer Schools - 2012
  • 102. Diversification Strategy Why ? Growth opportunities outside current business How ? New products for new markets When ? Distinctive competencies available What to look out for ? High risks, resources required, need to understand new markets, fit with distinctive competencies Examples:  In July 1997, DBS Land diversified into Healthcare by acquiring a stake in Parkway Holdings, a leading healthcare provider in Asia and in 1999, DBS Land bought into Vista Healthcare Summer Schools - 2012
  • 103. Summer Schools - 2012
  • 104. Urban Spoon iPhone App Summer Schools - 2012
  • 105. … so what to dowith PRODUCT in Olympia? Summer Schools - 2012
  • 106. NationalityOlympia’s site should be in French and German, apart from EnglishPresence in French and German magazines, Social media, Fairs. Summer Schools - 2012
  • 107. GenderActivities for both sexes Summer Schools - 2012
  • 108. AgeDifferent packages and activities for young people (youth festival, online-mobile applications ect)and for families (funfair, kids room and menu ect) Summer Schools - 2012
  • 109. Education The visitor of this market is demanding High educational level and needs Accurate, instant and customized information Summer Schools - 2012
  • 110. Monthly IncomeQuality assurance, ISO, value, informationPromote the activities and events to spend their money! (viainternet before trip and via flyers at shops or mobile apps ) Summer Schools - 2012
  • 111. Travel Information sourceSocial media, forums, e-wom in Germany, FranceTargeted publicity in selected travel magazines Summer Schools - 2012
  • 112. Summer Schools - 2012
  • 113. Summer Schools - 2012
  • 114. Summer Schools - 2012
  • 115. Summer Schools - 2012
  • 116. http://www.olympialand.gr/ Summer Schools - 2012
  • 117. PentathlonRevival http://www.flickriver.com/photos/cathpain/ta gs/pentathlon/ Summer Schools - 2012
  • 118. http://tourismsummerschool.orgSummer Schools - 2012
  • 119. PRICING Summer Schools - 2012
  • 120. Price Definition:The amount of money charged for a product. Most flexible element of marketing mix Gets us into the most trouble! Summer Schools - 2012
  • 121. Factors to Considerwhen Setting Prices Summer Schools - 2012
  • 122. Pricing Strategies Summer Schools - 2012
  • 123. General Pricing ApproachesCost-Based PricingValue-Based PricingCompetition-Based Pricing Summer Schools - 2012
  • 124. Break-Even Point for a Hypothetical Summer Schools - 2012
  • 125. Value-based Pricing Customer Value Price Cost Product 125 Summer Schools - 2012
  • 126. Competition-Based Pricing Competition Cost Price Value Customer 126 Summer Schools - 2012
  • 127. Most common pricing techniques include:benchmarking with competitorshistorical factors (i.e. always been free). Summer Schools - 2012
  • 128. Pricing Strategies for New ProductsPrestige pricing setting prices high to position a product at the upper or luxury end of the marketMarket skimming setting high prices at the launch stage and progressively lowering them as the product becomes better establishedPenetration pricing pricing at a lower level to get maximum sales and market share used when an organization is trying to get maximum distribution for the product or service in the initial stages Summer Schools - 2012
  • 129. Price in the product life cyclePrice Premium Pricing SkimmingCost plus Pricing Penetration Discount Pricing Time 129
  • 130. Other Popular Pricing StrategiesAll-in pricing or all-inclusive pricing charging consumers a single price for the various products or services on offer – Example: Club MedAdd-ons involves charging a low basic entrance fee and recouping profits through add-ons which require that customers pay for each individual attraction – Example: Calgary Stampede Summer Schools - 2012
  • 131. Psychological Pricing1euroAcropolis Museum for the 1st year ofoperation Summer Schools - 2012
  • 132. How much should a museum visit cost?• Full price (for anyone who truly doesn’t careabout price, and cultural tourists)• A discounted price (for repeat visitors whocare enough to seek out a discount)• Free (for everyone else: first-time localvisitors, anyone who’s not visited their localmuseum in a long while, kids on school trips,museum members, college students, militaryfamilies, etc.) Summer Schools - 2012
  • 133. Pricing Questions- What strategy to make visitors come back?- Keeping audiences: what comes after a visit, whatmakes visitors come back?- How does the museum respond to different audiences?- How to communicate the experience in house: fromsecurity, shop, restaurant, finance to top management- Investing in services to get more money from thevisitors- Sponsors that are not funding exhibitions but invest increative experiences- The sponsor’s experience of how to partner with amuseum http://www.museumstrategyblog.com/museu m_strategies/marketing/ Summer Schools - 2012
  • 134. PlaceSummer Schools - 2012
  • 135. Summer Schools - 2012
  • 136. Intermediaries Service industries associated with tourismOverseas (privately operated and international tourism industry organizations)tourists Core tourism industries Local •Accommodation industryresidents •Travel agencies •Catering industry •Tour operators •Transport industry (wholesalers / retailers)Tourism and the Service industriesStructure of the associated with tourismTourism Industry (government institutions) 136 Summer Schools - 2012
  • 137. Connections Between Tourists and Product Suppliers of Different Categories in the TourismPrivately operated Tourism service Government institutions suppliers institutions •Travel guide •World Tourism services Transport Accommodation Man-made Organization •Travel insurance Industry Tourist •Local tourism and financial •Hotels/guesthous Attractions institutions and services •Air routes es statutory groups •Travel •Water routes •Villas/holiday •Historic •Government publications (ferries and villages memorials departments •Travel training cruise liners) •Holiday •Activity centres •Travel visa and education •Rail routes apartments •Theme parks institutions •Retail shops and •Land routes •Camping •Seaside and •Travel course restaurants (tourist grounds/camperv canals and training coaches/car hire) an parks •Ancient ruins institutes •Motor inns •Religious •Youth hostels buildings •Historic buildings Travel agencies, tour operators, tourists 137 Summer Schools - 2012
  • 138. Types of Intermediaries Intermediaries are chiefly divided into the twocategories: travel agencies and tour operators (wholesalers andretailers). Travel agencies • Wholesalers • Retailers • Inbound travel agencies / outbound travel agencies Tour operators (wholesalers/retailers) • Inbound tour group operators / outbound tour group operators • Corporate client travel services • Sightseeing tour companies 138 Summer Schools - 2012
  • 139. Tourism service retail channels commonly found Three Types of Retail Channels Unilateral Bilateral Multilateral Service Service Service supplier supplier supplier Customer Travel retailer Travel wholesaler Travel retailer Customer Customer 139 Summer Schools - 2012
  • 140. Designing the Distribution SystemThree distribution strategies Intensive Exclusive Selective Summer Schools - 2012
  • 141. Designing the Distribution SystemIntensive strategy in which an organization maximizes the exposure of its travel services by distributing through all available outlets or intermediariesExclusive strategy in which an organization deliberately restricts the number of channels that it uses to distribute its product or service to its customers; an effective method for marketing prestige productsSelective strategy between intensive and exclusive distribution, in which a company uses more than one but less than all of the possible distribution channels Summer Schools - 2012
  • 142. Designing the Distribution SystemFactors to Consider Market coverage Costs Positioning and image Motivation of intermediaries Characteristics of the organization Summer Schools - 2012
  • 143. The Role and Function of Travel AgenciesThe function of travel agencies includes thefollowing 3 aspects:1. Providing one-stop travel products2. It is the most important retail channel fortravel products3. Facilitating customers’ tourism activities andpromoting the development of the tourismindustry 143 Summer Schools - 2012
  • 144. Foursquare as Distribution ChannelFoursquare aims to encourage people to explore their neighborhoods andthen reward people for doing so. They do this by combining friend-finderand social city guide elements with game mechanics — users earn points,Mayorships and unlock badges for trying new places and revisiting oldfavorites.As a museum or gallery, you can use foursquare to engage your increasinglymobile visitors with foursquare “Specials,” which are discounts and prizesyou can offer your loyal visitors when they check in on foursquare at yourmuseum or gallery. Don’t forget to show extra love to your venue’sMayor! Additionally, if you offer foursquare Specials to your visitors, you willbe able to track how your museum is performing over time thanks to arobust set of venue analytics for free. Summer Schools - 2012
  • 145. Summer Schools - 2012
  • 146. Ancient Olympia after becomeolympian Olympia has a unique internet strategy, supported by the local Hotel Union, creating a new targeted brand. Olympia is being promoted by social media with becomeolympian in facebook, twitter and flickr Visitors of www.visitgreece.gr will discover that Olympia offers one of the best experiences Greece can give. ResultOlympia now is SOME STEPS CLOSER TO BECOME A DESTINATION a destination. A project planned, led and promoted by detour (www.detour.gr) Summer Schools - 2012
  • 147. REALImpact of becomeolympian campaign Summer Schools - 2012
  • 148. http://www.facebook.com/video/video.php?v=161389313880807 Summer Schools - 2012
  • 149. So, what do youGeorgia? admityour expectations for today? Summer Schools - 2012
  • 150. I have something to Summer School s - Olympia, 2012about Strategic Marketing!
  • 151. Meet the Customer A D M itCompany Customer E, I STP 4P Social Media Summer Schools - 2012
  • 152. Summer School s - Olympia, 2012
  • 153. The only way to reach the Customer DevelopCompany Analysis IT Customer ment ποιοι πρέπει πώς πρέπει δράσεις να προσεγγιστούν να προσεγγιστούν Summer Schools - 2012
  • 154. Summer Schools - 2012
  • 155. Thank you!!! Summer Schools - 2012
  • 156. Summer School s - Olympia, 2012 Email: gzouni@gmail.com
  • 157. IF YOU WANT TO READ MORE OF WHAT WE ARE THINKING…www.slideshare.net/GeorgiaZouni www.academia.com/georgiazouni Summer Schools - 2012

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