BecomeOlympian june10

How to Become an Olympian - the case study- in 8 stadiums /slides/

The story
The BecomeOlympian story was launched after presenting our survey’s results to Olympia Hoteliers at Olympia’s city hall.
The survey was conducted by young researchers under the guidance & supervision of Georgia Zouni, PhD cand., University of Piraeus.
Olympia’s visitors triggered, through the survey results, the initiative of an augmented marketing strategy focusing on:
Differentiation of local tourism and
Prolonging of visitors’ stay over period.
The project demanded synergy !

The experience
Therefore, Ancient Olympia’s Hotel Union offers free accommodation every day, for families and friends, highlighting how Greek philoxenia remains a core Greek tradition!!
Ancient Olympia is:
the 1 st destination in Greece launching a web campaign and,
the 1 st destination in the world offering free accommodation for everybody!

Olympia’s Global brand and synergy
The idea of the contest was born as we wanted to make a visible and real change at the destination, with an initiative unique of its kind ! Dynamic & Drastic steering the idle waters of Greek tourism!
Moreover, the Olympia Hotel Union, adopted a sustainable pricing policy for every potential visitor, providing bargains, leveraging from the global exposure through the website of be.come Olympian

Contest benefits
Targeted and instant visit on Olympia’s homepage
Complete information for ancient Olympia (activities, events, hotels, bargains, routes, sightseeing etc.)
A database of reusable information helpful for the sustainable and ongoing promotion of the destination
Immediate and steady increase of online and offline visitors, that will lead to increase of the stay over and revenue for the destination

The first 60 days results
Visitors from 51 countries
Average stay in page, 3 minutes
45 winners (until today)
over 2000 fans on Facebook page
Becomeolympian.com in Greek Tourism Organization main page, www . visitgreece . gr , with our content about Olympia
Created a new web and destination social profile!!!

Ancient Olympia before becomeolympian
Past content came from the Ministry of Culture and was referring only to historical data and archaeological sites.
Olympia was treated like an archeological site, whose visitors could simply visit the ancient stadium and the museum.
There was no interaction and complete lack of any tourism identity for the destination.

Ancient Olympia after becomeolympian
Olympia contest page offers information about museums and sites, nature and sports, festivals and culture activities. Totally 30 places to visit.
Visitors of www . visitgreece . gr will discover that Olympia offers one of the best experiences Greece can give.
Olympia has a unique internet strategy, supported by the local Hotel Union, creating a new targeted brand.
Olympia is being promoted by social media with becomeolympian in facebook, twitter and flickr
Result  Olympia now is a destination.
Learn and travel more www.becomeolympian.com
A project planned, led and promoted by detour (www.detour.gr)

http://detour.gr	298
http://marketingeorgia.blogspot.com	294
http://cathpain.blogspot.com	108
http://marketingolympia.blogspot.com	15

BecomeOlympian june10

by Themistocles Papadimopoulos on Jun 28, 2010

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BecomeOlympian june10 — Presentation Transcript