Communicating

Communicating with Young Adults

Prayer

We don't join churches just because we've always been members, or because our parents have always been members
We look for places that are going to serve our needs and interests.
Donald A. Luidens, professor at Hope College Holland, Michigan.

Just one-third of 18- to 29-year-olds say they've attended a religious service in the last week, the smallest share of any age group.
Gallup Organization

Kids are pretty religious, teens are incurably religious, but then when young people head off to college, the practice levels definitely fall off.
George Gallup, Jr.

Young adults want to come together in a live setting. In churches, and in community, that's where the power is really felt, and that's what young people are looking for.
George Gallup, Jr .

Are you even on young adults’ radar screens?

Who are Young Adults?
Special

Special
Sheltered

Special
Sheltered
Confident

Special
Sheltered
Confident
Team-Oriented

Special
Sheltered
Confident
Team-Oriented
Conventional

Special
Sheltered
Confident
Team-Oriented
Conventional
Pressured

Special
Sheltered
Confident
Team-Oriented
Conventional
Pressured
Achieving

Special
Sheltered
Confident
Team-Oriented
Conventional
Pressured
Achieving
How does your parish appeal to these core characteristics of young adults?

Wanted break from church: 27%
Church folks hypocritical: 26%
Moved to college: 25%
Tied up with work: 23%
Moved away from home church: 22%
Too busy: 22%
Felt disconnected to people at church: 20%
Disagreed with church’s on political/social issues: 18%
Spent more time with friends outside church: 17%
Only went before to please others: 17%
Why Young Adults leave

Why Young Adults Stay
It’s vital a relationship with God: 65%
It guides decisions in life: 58%
It helps me become a better person: 50%
I’m following family’s example: 43%
Church activities were a big part of my life: 35%
It helps in getting through a difficult time: 30%
I fear living without spiritual guidance: 24%

Sometimes it’s the topic
Stewardship and basic skills becomes:
What you need to know about managing your money

Prayerful Meditation and Stress Management becomes
When life gets too loud and busy

Discernment and Healthy Relationships becomes
How do I know if this is the right person for me?

Discernment and Vocation becomes
Making the tough decisions in life

Communication Venues Church Bulletin/ Poster

Communication Venues Church Bulletin/ Poster Direct Mailing

Communication Venues Church Bulletin/ Poster Direct Mailing Advertising

Communication Venues Church Bulletin/ Poster Direct Mailing Advertising “ Word of Mouth”

Communication Venues Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”

Communication Venues Viral Marketing Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”

Communication Venues Viral Marketing Direct Outreach Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”

Communication Venues Viral Marketing Direct Outreach Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth” Inside your “walls” Outside your “walls”

For the journey
authority
a walking stick
sandals
no food, no sack, no money . . . not a second tunic.
Seek welcome

Oh Come All Ye Faithful - Religious institutions marketing towards young adults AMERICAN DEMOGRAPHICS, June 1, 2001 http://findarticles.com/p/articles/mi_m4021/is_2001_June_1/ai_76579416/pg_1

Communicating

by D. Scott Miller on Aug 09, 2010

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Communicating — Presentation Transcript