Communicating  with Young Adults
Prayer
<ul><li>We don't join churches just because we've always been members, or because our parents have always been members </l...
<ul><li>Just one-third of 18- to 29-year-olds say they've attended a religious service in the last week, the smallest shar...
<ul><li>Kids are pretty religious, teens are incurably religious, but then when young people head off to college, the prac...
<ul><li>Young adults want to come together in a live setting. In churches, and in community, that's where the power is rea...
Are you even on young adults’ radar screens?
Who are Young Adults? <ul><li>Special </li></ul>
Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul>
Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul>
Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Orien...
Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Orien...
Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Orien...
Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Orien...
Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Orien...
<ul><li>Wanted break from church: 27% </li></ul><ul><li>Church folks hypocritical: 26% </li></ul><ul><li>Moved to college:...
Why Young Adults Stay <ul><li>It’s vital a relationship with God: 65% </li></ul><ul><li>It guides decisions in life: 58% <...
Sometimes it’s the topic <ul><li>Stewardship and basic skills  becomes:  </li></ul><ul><li>What you need to know about man...
Sometimes it’s the topic <ul><li>Prayerful Meditation and Stress Management  becomes </li></ul><ul><li>When life gets too ...
Sometimes it’s the topic <ul><li>Discernment and Healthy Relationships  becomes </li></ul><ul><li>How do I know if this is...
Sometimes it’s the topic <ul><li>Discernment and Vocation  becomes </li></ul><ul><li>Making the tough decisions in life  <...
Communication Venues Church Bulletin/ Poster
Communication Venues Church Bulletin/ Poster Direct Mailing
Communication Venues Church Bulletin/ Poster Direct Mailing Advertising
Communication Venues Church Bulletin/ Poster Direct Mailing Advertising “ Word of Mouth”
Communication Venues Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”
Communication Venues Viral Marketing Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”
Communication Venues Viral Marketing Direct Outreach Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word...
Communication Venues Viral Marketing Direct Outreach Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word...
For the journey <ul><li>authority </li></ul><ul><li>a walking stick  </li></ul><ul><li>sandals </li></ul><ul><li>no food, ...
 
 
<ul><li>Oh Come All Ye Faithful - Religious institutions marketing towards young adults  AMERICAN DEMOGRAPHICS,  June 1, 2...
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Communicating

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Communicating

  1. 1. Communicating with Young Adults
  2. 2. Prayer
  3. 3. <ul><li>We don't join churches just because we've always been members, or because our parents have always been members </li></ul><ul><li>We look for places that are going to serve our needs and interests. </li></ul><ul><li>Donald A. Luidens, professor at Hope College Holland, Michigan. </li></ul>
  4. 4. <ul><li>Just one-third of 18- to 29-year-olds say they've attended a religious service in the last week, the smallest share of any age group. </li></ul><ul><li>Gallup Organization </li></ul>
  5. 5. <ul><li>Kids are pretty religious, teens are incurably religious, but then when young people head off to college, the practice levels definitely fall off. </li></ul><ul><li>George Gallup, Jr. </li></ul>
  6. 6. <ul><li>Young adults want to come together in a live setting. In churches, and in community, that's where the power is really felt, and that's what young people are looking for. </li></ul><ul><li>George Gallup, Jr . </li></ul>
  7. 7. Are you even on young adults’ radar screens?
  8. 8. Who are Young Adults? <ul><li>Special </li></ul>
  9. 9. Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul>
  10. 10. Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul>
  11. 11. Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Oriented </li></ul>
  12. 12. Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Oriented </li></ul><ul><li>Conventional </li></ul>
  13. 13. Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Oriented </li></ul><ul><li>Conventional </li></ul><ul><li>Pressured </li></ul>
  14. 14. Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Oriented </li></ul><ul><li>Conventional </li></ul><ul><li>Pressured </li></ul><ul><li>Achieving </li></ul>
  15. 15. Who are Young Adults? <ul><li>Special </li></ul><ul><li>Sheltered </li></ul><ul><li>Confident </li></ul><ul><li>Team-Oriented </li></ul><ul><li>Conventional </li></ul><ul><li>Pressured </li></ul><ul><li>Achieving </li></ul>How does your parish appeal to these core characteristics of young adults?
  16. 16. <ul><li>Wanted break from church: 27% </li></ul><ul><li>Church folks hypocritical: 26% </li></ul><ul><li>Moved to college: 25% </li></ul><ul><li>Tied up with work: 23% </li></ul><ul><li>Moved away from home church: 22% </li></ul><ul><li>Too busy: 22% </li></ul><ul><li>Felt disconnected to people at church: 20% </li></ul><ul><li>Disagreed with church’s on political/social issues: 18% </li></ul><ul><li>Spent more time with friends outside church: 17% </li></ul><ul><li>Only went before to please others: 17% </li></ul>Why Young Adults leave
  17. 17. Why Young Adults Stay <ul><li>It’s vital a relationship with God: 65% </li></ul><ul><li>It guides decisions in life: 58% </li></ul><ul><li>It helps me become a better person: 50% </li></ul><ul><li>I’m following family’s example: 43% </li></ul><ul><li>Church activities were a big part of my life: 35% </li></ul><ul><li>It helps in getting through a difficult time: 30% </li></ul><ul><li>I fear living without spiritual guidance: 24% </li></ul>
  18. 18. Sometimes it’s the topic <ul><li>Stewardship and basic skills becomes: </li></ul><ul><li>What you need to know about managing your money </li></ul>
  19. 19. Sometimes it’s the topic <ul><li>Prayerful Meditation and Stress Management becomes </li></ul><ul><li>When life gets too loud and busy </li></ul>
  20. 20. Sometimes it’s the topic <ul><li>Discernment and Healthy Relationships becomes </li></ul><ul><li>How do I know if this is the right person for me? </li></ul>
  21. 21. Sometimes it’s the topic <ul><li>Discernment and Vocation becomes </li></ul><ul><li>Making the tough decisions in life </li></ul>
  22. 22. Communication Venues Church Bulletin/ Poster
  23. 23. Communication Venues Church Bulletin/ Poster Direct Mailing
  24. 24. Communication Venues Church Bulletin/ Poster Direct Mailing Advertising
  25. 25. Communication Venues Church Bulletin/ Poster Direct Mailing Advertising “ Word of Mouth”
  26. 26. Communication Venues Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”
  27. 27. Communication Venues Viral Marketing Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”
  28. 28. Communication Venues Viral Marketing Direct Outreach Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth”
  29. 29. Communication Venues Viral Marketing Direct Outreach Church Bulletin/ Poster Direct Mailing Advertising Tech-ing Up “ Word of Mouth” Inside your “walls” Outside your “walls”
  30. 30. For the journey <ul><li>authority </li></ul><ul><li>a walking stick </li></ul><ul><li>sandals </li></ul><ul><li>no food, no sack, no money . . . not a second tunic. </li></ul><ul><li>Seek welcome </li></ul>
  31. 33. <ul><li>Oh Come All Ye Faithful - Religious institutions marketing towards young adults AMERICAN DEMOGRAPHICS,  June 1, 2001   http://findarticles.com/p/articles/mi_m4021/is_2001_June_1/ai_76579416/pg_1 </li></ul>

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