James Catherine Profile
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James Catherine Profile Presentation Transcript

  • 1. EXPERIENCE EDUCATION PHILOSOPHY James Catherine 330.630.9126 I jimcatherine@hotmail.com REFERENCES SAMPLES
  • 2. EXPERIENCE Adjunct Professor, Walsh University • Facilitate various marketing communication courses in the School of Professional Studies • Develop syllabus and overall course structure Adjunct Professor • Meet with students upon request, and graded all written work, School of Business: Professional Studies exam papers, and oral presentations Walsh University Team Lead, Creative Services/Design Services, Diebold Incorporated North Canton, Ohio June 2006 - Present • Strategic/tactical planning and creation of campaign-based marketing communications for various cross-functional solutions Team Lead, • Advocate and manage corporate brand through creative direction, art direction, project management, vendor relations, etc. Creative Services/Design Services Diebold Incorporated North Canton, Ohio Art Director, Summit Racing Equipment July 2006 - Present • Lead an in-house creative staff and freelance contributors in all phases of marketing communications development from conception and photo Art Director direction to pre-press and final proofing Summit Racing Equipment • Re-designed/refreshed corporate logo, and directed transitional implementations Tallmadge, Ohio • Created and maintained all procedures and visual guidelines. November 1993 - July 2006 Graphic Designer/Art Production Coordinator, Myers Industries Graphic Designer/ • Oversaw pre-press organization and mediated communication Art Production Coordinator with various corporate departments Myers Industries • Formalized overall style and design of 40-page monthly Akron, Ohio business-to-business sales circular February 1990 - November 1993 • Created consistency between branch locations through training videos, instructions sheets, etc. Internship • Organize, design, construct, set-up, break down, and work in trade show Bayer Wellness Program exhibit booth (Hill & Knowlton, Inc.) Wellsburg, West Virginia Internship, Bayer Wellness Program Spring 1989 • Assisted in all aspects of promotional campaign from concept to final product Internship Internship, Grewe Advertising Grewe Advertising Wheeling West Virginia • Gained valuable hands-on experience in many diverse mediums Summer 1988 • Developed brainstorming for a variety of project concepts James Catherine I 330.630.9126 I jimcatherine@hotmail.com
  • 3. EDUCATION Graduate Project: Consistency in Visual Communication This graduate project reflects the notion that identity standards need to be established for consistency in visual communication. To prove the hypothesis that identity standards The University of Akron establish consistency in visual communication, a simple test was conducted using the Akron, Ohio staff of graphic designers in the in-house advertising department at Summit Racing. Master of Arts. 1999 Communications A comprehensive brand manual was prepared to assist in implementing and managing Thesis: Corporate Identity: the new identity of the Summit Racing Sport Compact Division. This manual included a Consistency in Visual Communications general checklist of guidelines to provide an overview of basic design elements for quick reference, as well as act as a measure for visual consistency. Bethany College To test the hypothesis a simple group comparison was conducted using members the Bethany, West Virginia graphic design staff at Summit Racing. One group of participants, exposed to the Bachelor of Arts. 1989 manual (stimulus), was compared to a group that was not. Major: Interdisciplinary Studies (Communication Design) The designers were randomly divided into two groups, and given the same written Areas of Concentration: instructions and specifications for a space ad. The first group of three designers was - Fine & Applied Arts, also given the manual to assist in implementing the visual elements, and the second - Communications, group of three designers were not exposed to the manual. - Marketing/Economics Honors: Bethany College Senior Fellowship Upon completion of the assignment, the data presented by the sample groups support- ed the hypothesis. Judging the criteria established using the design checklist in the Charles A. Manion Award identity manual exposed to the first group derived this conclusion. The group using the (Fine & Applied Arts) manual presents a finished product achieving most or all of the design goals appearing Proctor: Various Fine & Applied Arts courses: on the list, while the group with no exposure to the style manual achieved very few or Instructed lab portion of 2-dimensinal, none of the design goals appearing on the list. graphics, and typography courses, assisted professor during lectures, Members of the first group commented that the manual, along with the checklist, worked and participated in critiques well as a reference. The work of the second group tends to reflect the corporate identity 1986-1989 of the parent company of Summit Racing Equipment, but shows very little evidence of responding to the standards for the Sport Compact Car Division of Summit Racing Equipment. The members of second group suggested the instructions were vague. James Catherine I 330.630.9126 I jimcatherine@hotmail.com
  • 4. PHILOSOPHY Philosophy: Discover • Develop • Design • Define I believe creativity is a cyclical-process that starts with a base of knowledge and expands one's level of performance through the processes of discovering, developing, designing, and defining (see figure 1, next page). DESIGN Discovery is the foundation of creativity. As with any foundation, the more fundamentally Level of Performance sound it is, the better it will endure pressure over time. Discovery, or exploring, can be achieved through research, discussion, and analysis. The more one explores, the deeper their knowledge foundation becomes to draw on in future discovery opportunities. DEFINE DEVELOP Once a foundation of fundamentals and theory are discovered, creativity is developed by planning and programming, or by making strategic decisions about what will be done DISCOVER Base Of Knowledge in what order in response to achieving a specific goal or capitalize on an opportunity. The effectiveness of the tactics used in the next step of this process—designing— depends on the sound planning done in the development stage of creating. The third phase of this cycle advances the creativity process from the strategic (conceptual) stage—development—to putting knowledge into operation by designing. Design is the tactical action(s) of executing a strategic plan as described above. Through experienced design, one's level of performance can be elevated. No topic dominates creativity as does defining or evaluating performance—the fourth phase in this cycle. Defining is the process of measuring comprehended discovery, conceptualized development, and impact and efficiency of design. This summative evaluation assesses progress, as well as documents impact. As creativity migrates to an extended cycle, defining and evaluating take on a formative function conducted before, or in conjunction with the discovery phase, to inform designing and action adjustments. James Catherine I 330.630.9126 I jimcatherine@hotmail.com
  • 5. PHILOSOPHY D I S C O V E R DESIGN Level of Performance advanced D E V E L O P DESIGN D E S I G N Level of Performance intermediate D E F I N E DESIGN Level of Performance introductory DEFINE DEFINE DEFINE DEVELOP DEVELOP DEVELOP DISCOVER Base Of Knowledge figure 1 James Catherine I 330.630.9126 I jimcatherine@hotmail.com
  • 6. REFERENCES Sandra K. Hampton Marketing Operations Manager Channel Marketing Diebold, Incorporated Channel Marketing 330.899.5617 “James brings more to the table than just graphic design hamptos1@diebold.com skills. He has a well-rounded vision of all facets of marketing Gary Tschantz and communications, and leverages his high-level skills to Assistant Dean School of Professional Studies assist the various work teams he interacts with through highly Walsh University creative customer-facing visual communications. It was a 2020 East Maple Street NW North Canton, OH 44720 pleasure to serve as James' manager at Diebold. He is 330.490.7294 gtschantz@walsh.edu a tremendous asset to any corporation that has the good fortune to have him as part of their associate pool.” Nan Gelhard Advertising Manager Summit Racing Equipment — Sandra K. Hampton 1200 Southeast Avenue Tallmadge, OH 44278 330.630.5343 ngelhard@summitracing.com James Catherine I 330.630.9126 I jimcatherine@hotmail.com
  • 7. SAMPLES annual report logos print advertisements identity James Catherine I 330.630.9126 I jimcatherine@hotmail.com
  • 8. SAMPLES book covers email campaign billboards catalog covers James Catherine I 330.630.9126 I jimcatherine@hotmail.com