The App Lifecycle, Keith Davey, Marino Software
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The App Lifecycle, Keith Davey, Marino Software

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Developing your app; distribution options; getting into the App Store; post launch promotion; plus tracking usage of your application

Developing your app; distribution options; getting into the App Store; post launch promotion; plus tracking usage of your application

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The App Lifecycle, Keith Davey, Marino Software The App Lifecycle, Keith Davey, Marino Software Presentation Transcript

  • IPHONE DEVELOPMENT LIFECYCLE Keith Davey
  • BACKGROUND • Before the IPhone • Killer App already on the device - The App Store • One SDK • Only 1 Year old - July 11th 2009 • Over 56,000 apps, so over 1000 per week
  • COMPETITION • Nokia Ovi Store • Android Marketplace • Palm Pre App Catalog • Blackberry App World • Microsoft Windows Marketplace for Mobile
  • DEV PROGRAM Two Options: • Standard - $99 • Enterprise - $299 Then you wait....
  • PORTAL So you’re done right?
  • ITUNES CONNECT
  • CONTRACTS • Two types of Contract - Free and Paid • Free can be agreed online • Paid requires Tax and Banking information • Only One bank account per account • Has to be posted to Apple’s legal team
  • TAX Then you wait .....
  • UPDATES
  • SUBMISSION • Great! You’ve developed your app • Submit through ITunes Connect • ChooseCategories, Upload Screenshots, target language • 85 pricing tiers - from free to $999
  • TARGET DEVICE • IPod Touch has no camera, gps - YET • 3GS adds compass, better camera • Devices run at different speeds • Big changes with 3.0
  • APP TEXT 700 Characters Search is on the start of words - Color Puzzle is found for Color but not Puzzle
  • TEXT TRICKS
  • APPROVAL • More Waiting • No Porn! but thats not all • All external links must be live • For one day only top your category • Rejection will mean resubmitting
  • PROBLEMS • Adult Material • Too much bandwidth • Chargebacks • Deceptive Marketing • Awful Customer Experience • Memory Problems
  • UPDATES • Require resubmission • Same wait time • Pushes you back to the top of your category on release day
  • REVIEW SITES
  • ANALYTICS Supplied by Ad companies such as: Pinch Media AdMob
  • USAGE Only 20% open a free app after the first day - Paid apps not much better. You need a great app for ads to pay off.
  • THANK YOU keith@marinosoftware.com http://www.twitter.com/ keithd1998