Green Computing - A Leadership Role - Tom Moriarty, DELL


Published on

This is Tom Moriarty\'s (DELL) presentation at the it@cork Green IT - Reduce CO2 Raise Profits Conference on November 26 2008 in Cork Ireland

Published in: Technology, Business
1 Comment
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Green Computing - A Leadership Role - Tom Moriarty, DELL

  1. 1. GREEN IT - A LEADERSHIP ROLE Tom Moriarty EMEA Regulatory & Environment Manager Nov 26 th 2008 DELL CONFIDENTIAL
  2. 2. GREEN IS EVERYWHERE of 15 68% Of Executives foresee increased government regulation on environment 77% Of Companies anticipate spending more on Environmental Programs. 80% of all data centers report capacity issues 83% Of Largest Retailers are involved in Green Practices .
  3. 3. TABLE OF CONTENTS of 15 <ul><li>Introduction </li></ul><ul><li>A lifecycle approach to Green </li></ul><ul><ul><li>From the Desktop to the Data Center </li></ul></ul><ul><ul><ul><li>Case Study 1) Energy Optimised Software </li></ul></ul></ul><ul><ul><ul><li>Case Study 2) Data Center efficiencies </li></ul></ul></ul><ul><li>Carbon Neutral Operations </li></ul><ul><ul><li>Case Study 3) Lighting Reduction Program </li></ul></ul><ul><li>Recovery and Recycling Leadership </li></ul><ul><ul><li>Case Study 4) Working with the Community </li></ul></ul><ul><li>Dell’s Commitment to Environmental Responsibility </li></ul>
  4. 4. DELL TAKES A LIFECYCLE APPROACH TO GREEN of 15 STAGE 1: PRODUCT CONCEPT & DESIGN STAGE 2: MANUFACTURING & OPERATIONS STAGE 3: CUSTOMER EXPERIENCE STAGE 4: ASSET RECOVERY & RECYCLING <ul><li>Design out restricted materials </li></ul><ul><li>Design for product energy efficiency, upgradeability and recyclability </li></ul><ul><li>Manage suppliers to design for the environment </li></ul><ul><li>Minimize factory energy use, air emissions, water use and solid wastes </li></ul><ul><li>Purchase renewable energy, Offset as needed </li></ul><ul><li>Focus on workplace health and safety </li></ul><ul><li>Minimize product energy consumption </li></ul><ul><li>Minimize packaging, Use recycled paper and packaging materials </li></ul><ul><li>Provide customer carbon offset option for their IT equipment </li></ul><ul><li>Provide product recovery programs globally </li></ul><ul><li>Educate consumers </li></ul><ul><li>Ensure integrity of recycling partners </li></ul>TOC
  5. 5. FROM THE DESKTOP TO THE DATACENTRE Dell delivers the industry’s leading portfolio of energy-optimized solutions to solve customer’s IT related energy challenges from the desktop to the datacenter: Power/cooling, availability, space/capacity constraints, cost to power/cool of 15
  6. 6. DELL IS MAKING A DIFFERENCE of 15 <ul><li>Committed to design desktops and laptops that consume up to 25 percent less energy by 2010. </li></ul><ul><li>First company to introduce an “ 80 PLUS Gold-certified ” power supply for servers </li></ul><ul><li>Introduced first “hybrid” PC , about 80 % smaller than a standard Dell desktop and consumes up to 70 % less energy </li></ul><ul><li>New Enterprise laser printers and single-function colour laser printers ENERGY STAR- certified using 25% less energy </li></ul><ul><li>Announced plans to transition to laptop displays to LED within 12 months </li></ul>Optiplex TM   Family Latitude TM   Family Poweredge TM   Family TOC
  7. 7. CASE STUDY 1: E NERGY OPTIMIZED SOFTWARE <ul><ul><li>Dell shuts down 50,000 client systems worldwide </li></ul></ul><ul><ul><ul><li>12 hrs at night, Mon–Fri </li></ul></ul></ul><ul><ul><ul><li>48 hours total over the weekend </li></ul></ul></ul><ul><ul><li>Measuring power consumption by system, facility to facility, every 15 minutes </li></ul></ul><ul><ul><li>Also measuring cooling system consumptions (powered-down systems are cooler) </li></ul></ul><ul><li>Third-party power management solution </li></ul><ul><ul><li>Works with the standard/common environment (Windows, SMS) </li></ul></ul><ul><ul><li>Reporting/management functions to measure and analyze results/savings </li></ul></ul><ul><ul><li>No impacts to patches, security, end user productivity </li></ul></ul>Impressive results $1.8 million/year saved in energy costs 13 million kW/hrs saved 8,500 tons of CO2 emissions avoided per year of 15 Dell’s implementation Best-of-breed tools
  8. 8. CASE STUDY 2: DATA CENTER REFRESH <ul><li>2004 </li></ul><ul><li>5.1M bops </li></ul><ul><li>6 racks </li></ul><ul><li>126 servers </li></ul><ul><li>240 sq ft </li></ul><ul><li>48 kW </li></ul> of 15 BUSINESS REQUIREMENTS: Delivers 5.1 Million Business Operations per second Estimated Costs Savings $53K Estimated CO2 savings 244 Tonnes Floor Space 83% Reduction The Bottom Line Benefits for IT (< 2 year ROI 4 ) <ul><li>2008 </li></ul><ul><li>5.1M bops </li></ul><ul><li>1 rack </li></ul><ul><li>17 servers </li></ul><ul><li>40 sq ft </li></ul><ul><li>6 kW </li></ul>
  9. 9. of 15
  10. 10. GREENHOUSE GAS EMISSIONS of 15 <ul><li>DELL’S CARBON NEUTRAL STRATEGY </li></ul><ul><li>REDUCE: improve energy efficiency </li></ul><ul><li>RENEW: buy renewable energy (green power) </li></ul><ul><li>RESPONSIBLY OFFSET the remaining emissions </li></ul>
  11. 11. CASE Study 3: Lighting Control Project (Limerick ) <ul><li>More stringent controls on Production & Office lighting </li></ul><ul><li>Reduction to lighting in manufacturing floor outside of production hours. </li></ul><ul><li>Extension to current lighting reductions in offices at weekends. </li></ul><ul><li>Consolidate personnel in designated areas </li></ul><ul><li>Switch off data centre lighting related to occupancy. </li></ul>Savings of $55K . Equivalent to 307 tonnes of CO2 of 15
  12. 12. KEY STEPS IN EFFECTIVE ASSET RECOVERY <ul><li>Resell </li></ul><ul><li>Recycle </li></ul><ul><li>Donate </li></ul><ul><li>Return to Lease </li></ul><ul><li>Redeploy </li></ul><ul><li>Employee Purchase </li></ul><ul><li>Audit </li></ul><ul><li>Pack </li></ul><ul><li>Planning </li></ul><ul><li>Data destruction </li></ul><ul><li>Sort and Refurbishment </li></ul><ul><li>Asset tag removal </li></ul><ul><li>Detailed Reporting </li></ul><ul><li>Stringent controls over environmental liability and data security </li></ul><ul><li>Detailed partner process audits , including downstream channels </li></ul><ul><li>Flexible disposition options: donation, recycling, destruction </li></ul> of 15 3 DISPOSITION OPTIONS PICKUP, SORTING, & DATA DESTRUCTION 2 ASSET REMOVAL & LOGISTICS 1
  13. 13. CASE STUDY4: Working with the community of 15 <ul><li>Community recycling event organised on site in Limerick </li></ul><ul><li>100 cars an hour over 6 hours </li></ul><ul><li>Voluntary engagement by employees to support event </li></ul><ul><li>Impact on the environment: </li></ul><ul><ul><ul><li>> 55 tonnes of WEEE removed from landfill </li></ul></ul></ul><ul><ul><ul><li>Brand Impact : </li></ul></ul></ul><ul><ul><ul><li>PRICELESS!! </li></ul></ul></ul>
  14. 14. of 15 I have to admit, when I first heard that Dell was marketing new lines of green computers I wasn’t sure how to respond. After all, what company isn’t trying their hand at green marketing these days? It’s getting harder to tell the difference between those who are simply jumping on the bandwagon and those who are actually making a difference. This year, Dell is definitely making a difference. Their latest achievement: earning a 5.0 Energy Star rating seven months before an EPA-mandated deadline. Let's take a quick look at what else they've achieved: May Dell announced that by 2010 their laptops will be consuming 25% less power. June Dell introduces power supplies, which must be at least 80% efficient. Nearly half of Dell laptops and more than half of Dell desktops meet energystar 4.0. August Dell announces that it has met its carbon neutral goal more than five months ahead of schedule. Dell unveils “ hybrid” PC September Dell plans to transition all of its laptops from CCFL displays to LED displays , which consume less energy, are recyclable and are mercury free. November Dell offers power supplies that meet Energy Star 5.0 (at least 85% efficient internal power and 87% efficient AC power) in models such as Optiplex 760/960, Latitude E6400/E4300, and Dell Precision M2400. Dell announces that since 2005, they have saved Optiplex customers $3 billion in energy costs, and reduced CO2 emissions by 29 million tons Dell’s new Optiplex comes in packaging that is 89% recyclable, and contains at least 10% post-consumer recycled plastic I think it's clear that what we see here is no advertising gimmick - these guys are on a mission. Dell, we salute you.
  15. 15. of 15 In Summary Leverage technology And identify opportunities Raise profits Reduce CO2 emissions
  16. 16. Thank You !
  18. 18. TYPES OF GHG EMISSIONS Purchased Electricity for Own Use Industrial Emissions and On-site Fuel Combustion Company Vehicles Contractor Vehicles Employee Business Travel & Commuting Production of Raw Materials Outsourced Activities Scope 1 (Direct) Scope 2 (Indirect) Scope 3 (Indirect) Waste Management Product Use