Presented by Catherine Wright-Dilbert March – May 2010 Leveraging Social Networking to Get Your Message Out and Increase S...
Blogging Leveraging Social Networking for Nonprofits http://en.wikipedia.org/wiki/Blog A blog (a contraction of the term &...
Why Blog? <ul><li>A blog is a place where you can share real time thoughts, stories, insights and news. </li></ul><ul><li>...
What to Blog About <ul><li>First start by listening.  </li></ul><ul><ul><li>What is your audience interested in? </li></ul...
Top Five Blogging Applications <ul><li>WordPress </li></ul><ul><li>Typepad </li></ul><ul><li>Squarespace </li></ul><ul><li...
Tips for Blogging <ul><li>Write in a conversational tone. </li></ul><ul><li>Address different audiences. </li></ul><ul><li...
Blogging & RSS <ul><li>Really Simple Syndication. </li></ul><ul><li>Allows readers to subscribe to frequently updated site...
Web Stats  Leveraging Social Networking for Nonprofits April 2010
Resources Leveraging Social Networking for Nonprofits April 2010
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Social networking for nonprofits blogs

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Leveraging Social Networking for Nonprofits Spring 2010 Discussion on how nonprofits can use blogs to share their message, build relationships and add value.

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Social networking for nonprofits blogs

  1. 1. Presented by Catherine Wright-Dilbert March – May 2010 Leveraging Social Networking to Get Your Message Out and Increase Supporters
  2. 2. Blogging Leveraging Social Networking for Nonprofits http://en.wikipedia.org/wiki/Blog A blog (a contraction of the term &quot; web log &quot;)[1] is a type of website, usually maintained by an individual with regular entries of commentary , descriptions of events , or other material such as graphics or video . Entries are commonly displayed in reverse-chronological order . &quot;Blog&quot; can also be used as a verb , meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs , web pages , and other media related to its topic . The ability of readers to leave comments in an interactive format is an important part of many blogs. April 2010
  3. 3. Why Blog? <ul><li>A blog is a place where you can share real time thoughts, stories, insights and news. </li></ul><ul><li>People can easily share testimonials, personal stories, supportive comments and even questions. </li></ul><ul><li>Blogs provide a place for more personal interaction. </li></ul>Leveraging Social Networking for Nonprofits April 2010
  4. 4. What to Blog About <ul><li>First start by listening. </li></ul><ul><ul><li>What is your audience interested in? </li></ul></ul><ul><ul><li>What are they reading? </li></ul></ul><ul><li>Identify your bloggers. </li></ul><ul><ul><li>Passion for your cause, mission, message. </li></ul></ul><ul><ul><li>Want to write. </li></ul></ul><ul><li>Get Started. </li></ul>Leveraging Social Networking for Nonprofits April 2010
  5. 5. Top Five Blogging Applications <ul><li>WordPress </li></ul><ul><li>Typepad </li></ul><ul><li>Squarespace </li></ul><ul><li>LiveJournal </li></ul><ul><li>Blogger </li></ul>Leveraging Social Networking for Nonprofits April 2010
  6. 6. Tips for Blogging <ul><li>Write in a conversational tone. </li></ul><ul><li>Address different audiences. </li></ul><ul><li>Keep it short and sweet - 250 to 500 words is optimal. </li></ul><ul><li>Break up large blocks of text into sound bites. </li></ul><ul><li>Come up with an attention grabbing title. </li></ul><ul><li>Include an image. </li></ul><ul><li>Include links. </li></ul><ul><li>PowerPoint can be embedded using SlideShare. </li></ul><ul><li>Run surveys and polls to get readers engaged. </li></ul><ul><li>Post a link to your blog prominently on the website. </li></ul>Leveraging Social Networking for Nonprofits April 2010
  7. 7. Blogging & RSS <ul><li>Really Simple Syndication. </li></ul><ul><li>Allows readers to subscribe to frequently updated sites. </li></ul><ul><li>RSS feeds can be read using an &quot;RSS reader&quot;, &quot;feed reader&quot;, or &quot;aggregator&quot;, which can be web-based, desktop-based, or mobile-device-based. </li></ul><ul><li>Feedburner is an example of an RSS reader from Google. </li></ul>Leveraging Social Networking for Nonprofits April 2010
  8. 8. Web Stats Leveraging Social Networking for Nonprofits April 2010
  9. 9. Resources Leveraging Social Networking for Nonprofits April 2010
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